André Appel

Head of Sales (Interim)

Bremen, Germany

Experience

Jan 2024 - Oct 2024
10 months

Head of Sales (Interim)

Travel Buddies GmbH

  • Responsible for achieving sales targets.
  • Optimizing processes.
  • Training the sales team in Berlin and Havana (Cuba).
  • Disciplinary leadership of the sales team.
  • Reporting to the management.
Dec 2023 - Mar 2024
4 months

Pre-Sales Prozess Optimierer

Incotec Deutschland GmbH

  • Optimizing the pre-sales process.
  • Scheduling expert appointments in funding and research grants.
Jan 2022 - Jun 2024
1 year 6 months

Sales Team Coach

Travel Buddies GmbH

  • Building and coaching the sales team in Berlin and Havana (Cuba).
  • Developing and implementing training concepts.
  • Optimizing processes.
  • Reporting to management.
Jan 2022 - Jun 2023
6 months

Sales Strategie Entwickler

Plietsch GmbH

  • Developing and implementing a B2B sales strategy for a recruiting platform.
  • Creating processes and a playbook for the sales team.
  • Training the sales team and testing sales scripts.
  • Measuring and evaluating KPIs.
  • Reporting to executive management.
Jul 2022 - Mar 2023
9 months

Sales Prozess Optimierer

secjur GmbH

  • Sales for data protection and information security (SaaS).
  • Optimizing and developing sales processes.
  • Optimizing workflow in HubSpot CRM.
  • Coaching and mentoring the sales team.
  • Developing and training the social selling strategy on LinkedIn.
Jan 2021 - Mar 2022
3 months

Sales Prozess Optimierer

academa GmbH

  • Analyzing and optimizing sales processes.
  • Optimizing workflow in HubSpot CRM.
  • Lead generation and sales.
  • Optimizing playbooks for cold calling.
  • Coaching and mentoring the sales team.
  • Conducting cold calling and sales training programs.
May 2019 - Nov 2019
7 months

Teamlead Sales

XING (New Work SE)

  • Leading the sales team for XING ProBusiness.
  • Pipeline reviews, controlling and optimizing results.
  • Motivating.
  • Leading sales meetings.
  • Optimizing processes.
Jan 2019 - Feb 2019
2 months

Strategie Entwickler

Volkswagen AG Tochter

  • Analyzing and optimizing LinkedIn strategy.
  • Developing the process for the sales team's approach on LinkedIn.
  • Preparing for the implementation of Sales Navigator.
Jan 2018 - Sep 2018
9 months

Social Selling Strategien Entwickler

XING (New Work SE)

  • Developing and implementing social selling strategies for XING's B2B clients: Amazon, Personio, Vaillant, TetraPak and about 25 other clients from enterprise and SMEs.
  • Optimizing features and processes of the sales tool XING ProBusiness.
  • Developing and implementing sales strategies for products and services around XING ProBusiness.
  • Team lead for hunting.
Jan 2016 - Dec 2023
7 years

Selbständiger Unternehmensberater

ProSale Unternehmensberatung

  • 7 years of experience as an independent business consultant.

  • Developing and implementing digital sales strategies in mid-sized companies.

  • Analyzing and implementing CRM systems like HubSpot, Salesforce, Pipedrive and similar systems.

  • Automating sales processes through digital tools.

  • Training employees.

Beratung und Coaching:

  • Seminars on social selling for mid-sized companies in industry, wholesale and services.
  • Coaching in social selling for small businesses and solo entrepreneurs from industries like consulting, finance, commercial agencies, services, printing, IT, agencies and engineering.
  • Advising trade unions in choosing service providers in the printing industry.
  • Preparing service contracts for long-term cooperation.
  • BAFA consultant: Advising companies on applying for funding in digitalization.

Sales Coaching Programme:

  • Developing and implementing training concepts.
  • Optimizing sales processes.
  • Preparing individuals for leadership roles.
Jan 2013 - Dec 2017
5 years

Abteilungsleiter Ticketing

Unknown

  • 5 years of experience in the Bundesliga.
Jan 2009 - Dec 2013
3 years

Vertrieb

Unknown

  • 3 years in sales in paper wholesale.
Jan 1997 - Dec 2009
13 years

Vertrieb

Unknown

  • 13 years in sales in the printing industry.

Summary

  • Strong skill in analyzing and optimizing structures and processes
  • Communication across all internal and external hierarchy levels
  • Leadership with a sales mindset
  • Digitization of sales organizations
  • Development and implementation of sales strategies
  • Expert in new customer acquisition
  • Hanseatic merchant with the principles: reliability, modesty, and boldness

Languages

German
Advanced

Certifications & licenses

BAFA Consultant

Federal Ministry for Economic Affairs