Oliver von Gagern

Top Management Consultant in Telecomms with 20+ years experience in Marketing, Pricing and Strategy, gained from senior executiv

Oliver von Gagern
Heimbach, Germany

Erfahrungen

Feb. 2021 - Bis heute
4 Jahren 1 Monate

Independent Strategy Consultant

  • Freelance senior advisor and expert project team member working with different consultancies with a focus on top line growth projects
  • Rainmaker leveraging my large telecoms industry network to acquire new clients for one consultancy
  • Interim manager with a focus on strategy execution and marketing & sales optimization
Apr. 2020 - Jan. 2021
10 Monaten
Bonn, Germany

Vice President Strategy Europe & Execution Programs

Deutsche Telekom AG

As a direct report to the Head of DT Europe and DTAG Board Member, responsible for strategy execution and business development with a focus on the following areas:

  • Driving strategy execution (esp. in becoming a Digital Company) by focusing top management attention across all NatCos on a set of key activities, defining strategic KPIs, and driving strategy communication
  • Preparation of top management workshops/offsites (DTAG BoM strategy offsites, DT Europe business reviews, strategy offsites with DT Europe Leadership Team and NatCo CEOs)
  • Leading special projects of strategic importance in collaboration with top management of NatCos as well as Group Strategy, e.g., identification of adjacent business opportunities (> € 100m EBITDA), development of a new corporate strategy and financial plan for a NatCo

Leading a team of 3 senior strategy managers

Feb. 2019 - März 2020
1 Jahr 2 Monaten
Bonn, Germany

Vice President Marketing and Sales Excellence

Deutsche Telekom AG

As a direct report to DT Europe's CFO, responsible for guiding and supporting 10 NatCos to improve their commercial performance focusing on three areas:

  • Customer Excellence: Increase the level of customer centricity across the HQ and NatCo organizations through strategic targets, CX capability gap analyses, CX analytics, systematic removal of customer pain points, positive surprises, etc.
  • Pricing and Proposition: Guide NatCos towards higher Pricing & Proposition excellence by developing pricing blueprints and guidelines, leading cross-NatCo initiatives, supporting tariff design projects, conducting analytical deep dives, facilitating best practice sharing, etc.
  • Wholesale: Ensure that NatCos engage in smart Wholesale deals delivering strategic and financial net-value by providing hands-on deal support, signing off Wholesale contracts, identifying and assessing future Wholesale issues, etc.

Leading three units with 15 senior experts and managers

Sept. 2017 - Jan. 2019
1 Jahr 5 Monaten
Düsseldorf, Germany

Director

AlixPartners

As a senior member of AlixPartners' Enterprise Improvement practice, I have led or co-led the following projects:

  • Post-merger integration for a leading European CRM BPO company
  • Assessment of the 5G opportunity for a large telco reseller
  • Digital transformation for the B2B division of a large German integrated telco operator
  • Re-organization of the B2B division for a large European telco operator
Aug. 2015 - Aug. 2017
2 Jahren 1 Monate
Oslo, Norway

Chief Strategy Officer and Member of the Top Management Team

Telenor Norway

Areas of responsibility include:

  • Company strategy definition for the Norwegian business unit across all divisions (B2C Mobile, B2C Fixed & TV, B2B, Wholesale)
  • Strategy implementation through effective and innovative strategy communication concepts and quarterly strategic business reviews
  • Member of the local investment committee, divisional project portfolio boards and various SteerCos to ensure strategic alignment in resource prioritization and decision making
  • Sparring and support of the different divisions, e.g. through analytical deep dives, lead of strategic projects and business development initiatives (e.g. developing a home security Adjacencies. solution using an agile design-thinking approach)
  • Co-lead of Telenor Norway's Transformation Program (as part of the Group Transformation Program) with the aim to turn Telenor into a Digital Service Provider
  • Brand portfolio management to ensure a consistent development of the Telenor brand across all divisions and a clear differentiation of the various sub-brands
  • Customer excellence management by leading the Customer Excellence Forum, monitoring the execution of customer centricity initiatives, performing bottom-up and top-down NPS analyses and preparing the annual Customer First Day

Building up and leading a division of 12 employees

Juni 2014 - Juli 2015
1 Jahr 2 Monaten
Belgrade, Serbia

Chief Strategy Officer and Member of the Top Management Team

Telenor Serbia and Telenor Montenegro

Areas of responsibility include:

  • Company strategy definition for the Serbian and Montenegrin business units
  • Strategy implementation through cross-divisional strategy communication and performance management (together with the CFO division)
  • CEO support (preparation of bi-monthly BoD meetings, development of presentations for various target audiences, briefings for different Management Boards etc.)
  • Project portfolio management team (performing quarterly prioritization, resource planning and monitoring of approx. 100 medium and large implementation projects)
  • Project management team, running the most complex cross-functional projects
  • Process management team, ensuring the documentation and optimization of all business processes (approx. 120) as well as conducting process management trainings for line managers
  • Customer centric business development: Overseeing and supporting the launch of the first mobile centric consumer bank in the region (Telenor Banka) using design thinking methodology – a move that disrupted the Serbian consumer banking market

Leading a division of 17 employees

Jan. 2013 - Mai 2014
1 Jahr 5 Monaten
Belgrade, Serbia

Chief Marketing Officer and Member of the Top Management Team

Telenor Serbia and Telenor Montenegro

Responsible for B2C and B2B Marketing as well as B2B Sales, covering the following areas:

  • Marketing strategy and planning
  • Consumer marketing (segment management, digital consumer services, eBusiness)
  • Business marketing (segment management, digital business services)
  • Business sales (SME, Corporate and Government, Advanced Solutions)
  • Customer value management (customer intelligence, market research, competitor analysis, reporting, B2C and B2B pricing, sales steering, CLM, BI strategy)
  • MarCom and brand management
  • Product development
  • Device management

Re-structuring and leading a division of 375 employees in both Serbia and Montenegro Revenue responsibility of approx. € 400m

Juli 2010 - Dez. 2013
2 Jahren 6 Monaten
Oslo, Norway

Vice President and Head of Pricing

Telenor Group

Responsible for all retail pricing related tasks at Telenor Group level, including:

  • Definition and implementation of Group wide pricing strategies and directions
  • Development and roll-out of state-of-the-art pricing tools (e.g. pricing strategy development, tariff portfolio redesign based on conjoint measurement and behavioral economics insights)
  • Consulting like support of 10 business units in the Nordics, CEE and Asia with a variety of on-site pricing projects (fully replacing 1st tier external management consultancies)
  • Knowledge sharing across all business units by hosting the Pricing Excellence Forum, conducting global pricing benchmarking studies, composing a pricing newsletter etc.

Building up and leading a department of 12 senior pricing experts and project managers

In the meantime, most members of the initial team have been leading local pricing units in Telenor's global footprint. Executives in both Group and BUs considered the team a prototype of a value adding Group function.

Feb. 2008 - Juni 2010
2 Jahren 5 Monaten
Bonn, Germany

Vice President Pricing

T-Mobile Germany

Responsible for B2C and B2B pricing, covering:

  • Definition of long-term, insights-based pricing strategies as the basis for all pricing moves
  • Re-design of the whole tariff portfolio to meet customer needs, maximize data uptake and profitably increase revenue market share
  • Tactical pricing measures to mitigate competitor moves and deviation from targets
  • Development of BTL offers to facilitate CLM activities
  • Harmonization of mobile & fixed tariff portfolios as part of the T-Mobile/ T-Home merger

Leading a department of 8 senior pricing experts

Dez. 2005 - Jan. 2008
2 Jahren 2 Monaten
Bonn, Germany

Head of Strategy Implementation

T-Mobile Germany

Responsible for managing cross-functional EBITDA improvement programs, covering:

  • Management of an active PMO for approx. 70 revenue and cost optimizing initiatives led by VPs across all divisions
  • Preparation and moderation of bi-weekly, three-hour long program status and deep dive sessions with the top management team and relevant SVPs
  • Conceptual support of underperforming initiatives, in close collaboration with the respective functions (developing improvement measures based on analytical deep dives)
  • Management of internal stakeholders to ensure broad program support
  • CEO support (e.g. preparation of quarterly performance reviews by the Group)

Leading a team of 4 internal strategy experts and 5-8 external strategy consultants

Mai 2004 - Nov. 2005
1 Jahr 7 Monaten
Bonn, Germany

Senior Manager Group Strategy

T-Mobile International

Co-lead of strategic projects of Group wide relevance in close collaboration with line management, including:

  • Definition of a Group wide strategy in view of upcoming IP based business models/ OTTs
  • Development of T-Mobile's mobile data strategy (resulting in T-Mobile's web'n'walk service, which is perceived as an industry milestone)
  • Strategic re-assessment of Simpay (cross-operator mobile payment consortium), leading to T-Mobile's exit and the subsequent discontinuation of the consortium
März 2000 - Apr. 2004
4 Jahren 2 Monaten
Düsseldorf, Germany

Management Consultant

DiamondCluster International

(Positions: Analyst, Associate, Senior Associate)

Assignments on 10+ strategy projects for various clients (mainly in telecoms), such as:

  • Controlling tools for value-based customer management Paris
  • Handset strategy and marketing process re-engineering Algiers
  • IT re-organization and cost cutting Düsseldorf
  • 3G business case modelling Düsseldorf, Warsaw, Prague
  • B2B marketing strategy Vienna

Zusammenfassung

Freelance senior advisor and expert project team member working with different consultancies with a focus on top line growth projects Rainmaker leveraging my large telecoms industry network to acquire new clients for one consultancy Interim manager with a focus on strategy execution and marketing & sales optimization

Sprachen

Deutsch
Muttersprache
Englisch
Verhandlungssicher
Französisch
Verhandlungssicher
Spanisch
Fortgeschritten
Norwegisch
Grundkenntnisse

Ausbildung

Sept. 1994 - Feb. 2000

Catholic University of Eichstätt Ingolstadt

Diplomkaufmann · Business Administration · Germany · 2.2

Okt. 1985 - Juni 1994

French-German bilingual grammar school

Düren, Germany · 1.5

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