Loic Jeanjean

Growth & Marketing Advisor

Lisbon, Portugal

Erfahrungen

Okt. 2022 - Bis heute
2 Jahren 9 Monaten

Growth & Marketing Advisor

LH2 Consulting

  • Started my consulting company where I advise and freelance for a handful of Saas and web3 startups on marketing & growth strategies.
  • Current clients include Blink Card (Spend Management SaaS for SMBs in the UAE) and Tropee (Web3 NFT utility platform for creators)
Mai 2022 - Bis heute
3 Jahren 2 Monaten

Startup Mentor

Newchip Accelerator

  • Mentoring founders of pre-seed, seed and series A startups on the following topics:
  • Business Strategy
  • Sales & Customer Acquisition
  • Operations & Scaling
  • Marketing, Growth, PR
  • Strategic Partnerships
Mai 2021 - Sept. 2022
1 Jahr 5 Monaten

Head of EMEA Marketing

Pleo

  • Pleo is a business expenses SaaS that revolutionizes business spending by reducing administrative complexity, eliminating expense reports, and simplifying bookkeeping. Pleo operates in 16 European countries and targets both SMBs and Mid-markets companies.
  • As Head of Marketing, I designed and developed the strategy for Pleo to become the fastest-growing spend management startup for large SMBs and Mid-Market companies in Europe.
  • Built from scratch an ultra-performing marketing team (Field Marketing, Partner Marketing, Demand Gen, Customer Marketing) – Team of 24 with 8 direct reports +1 dotted line into BDR Lead.
  • Created and implemented the regional marketing plan in alignment with Pleo's North Star, striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing to build a pipeline, as well as quick wins to achieve targets.
  • Defined and structured our digital strategy and EMEA blueprint for driving acquisition at scale in the mid-market. In 16 months we 3x our pipeline and signups while bringing down our CAC 2x.
  • Worked hand in hand with the product marketing and sales teams to define our ICPs, which lead to building relevant GTMs and creating the right prospect and customer journeys.
  • $25M in qualified pipeline opportunities, $8M new ARR with a $3M budget
  • 700+ people, 22k customers, 175k users, $350m series C, $5.5b valuation
Aug. 2020 - Apr. 2021
9 Monaten
Frankreich

Chief Marketing Officer

Assurly

  • Assurly is a French insurtech on a mission to fundamentally change the mortgage insurance industry, and has raised €6 M in seed funding from leading french business angels.
  • In my 9 months as a Chief Marketing Officer, I rebranded the company from Gigamesh to Assurly, took the marketing strategy from 0 to 1 (from communications to inbound marketing), and launched this brand new mortgage insurtech into the French market.
  • Planned and executed the marketing strategy based on customer segmentation, alternative targeting strategy and LTV
  • Defined and asserted a compelling value proposition for Assurly in the French consumer market
  • Hired a full stacked Marketing team responsible for rolling out the digital marketing and acquisition strategy
Mai 2019 - Aug. 2020
1 Jahr 4 Monaten

Head of Marketing

Ledger

  • Ledger develops security and infrastructure solutions for cryptocurrencies as well as blockchain applications for individuals and companies, by leveraging a distinctive, proprietary technology.
  • Created and implemented the global marketing strategy (EMEA, APAC, Americas) with a strong focus on brand building and developing a best-in-class demand gen machine
  • Drove all marketing initiatives including branding, content marketing, internal and external communications, public relations, and events
  • Supported global commercial teams with case studies, sales collateral, and oversee the development and execution of thought leadership and communications programs
  • Built, lead, and inspired a marketing organization to deliver against goals, with clearly defined roles, career paths, succession plans, and employee success strategies
  • $25 M in qualified pipeline opportunities, $3 M new ARR with a $300 K budget
  • Ledger has raised over $460 M in funding, with a recent Series C of $380 M in June 2021. Launched in 2014, Ledger has designed an acclaimed line of hardware security devices quickly placing the company as a global leader on the market with over 1.5 million units sold in more than 165 countries.
Juli 2018 - Feb. 2019
8 Monaten
Paris, Frankreich

Chief Growth Officer

Fastory.io

  • Fastory is a Paris-based MarTech SaaS that allows pure players and consumer companies to level up their marketing by engaging their audience on social media. Fastory has raised a €500 K seed round and clients include Coca-Cola, Warner Bros, X-box, and Red Bull.
  • Customer Acquisition - owned & drove the multichannel acquisition strategy in order to achieve revenue, operations, and profitability goals
  • Marketing - owned & implemented a marketing plan to increase brand awareness, online traffic, demand generation, and sales, while optimizing spend across channels
  • People - Mentored and coached a team of 7 AE, SDR, CSM, and Marketing professionals
  • €2 M in new ARR, with a €100 K marketing budget
Mai 2015 - Juni 2018
3 Jahren 2 Monaten
Kanada

Vice President of Growth

Advisor Websites - A Snappy Kraken Company

  • Advisor Websites is a bootstrapped SaaS and is North America's fastest-growing company specialized in web, digital marketing & compliance solutions for Financial Institutions.
  • As VP of Growth, I was dedicated to growing revenue, increasing profit margins, and positioning Advisor Websites as the leading force in the financial services industry. Clients include Great-West Life, LPL Financial, TD Ameritrade, and Cetera Financial Group.
  • Grew client base from 250 to 17,000 and revenue from $100 k to $7+ M in ARR, with an annual marketing budget up to $3 M
  • Hired and mentored a 25+ sales (SDR, AE, AM) and marketing team
  • Built a scalable demand gen engine that delivered 50% year over year revenue growth
  • Established Advisor Websites as an award-winning Fintech product leader
  • Recognized as one of the fastest-growing business in BC in 2017 and 2018
  • Recognized as one of the fastest-growing business in Canada in 2017 and 2018
  • Spoke 20+ times at leading financial events and was published 100+ times in the largest financial media publications
Juli 2009 - Mai 2015
5 Jahren 11 Monaten
Kanada

Director Marketing & Sales

Advisor Websites - A Snappy Kraken Company

  • As Director of Sales and Marketing, I was ultimately accountable for Advisor Websites revenue. I defined the branding, marketing and sales strategy from scratch, targeted at both SMB and enterprise markets. I was promoted to Vice President of Growth in 2015.

Zusammenfassung

Strategic and tactical marketing executive with 18 years of experience in SaaS B2B seeking a VP Marketing position. My professional experience from B2B companies within different industries has provided me with a holistic view and understanding of the customer-buying journey in companies ranging from a few to thousands of users.

I drive for results and manage my team with trust and mutual understanding of our common targets and goals. Bridging between marketing, sales, and other departments is a key focus for me, and I thrive in a transparent and positive environments.

Sprachen

Französisch
Muttersprache
Englisch
Verhandlungssicher

Ausbildung

Okt. 1999 - Juni 2002

Université de Poitiers

Diploma, IT and Business Administration · Computer Science and Accounting · Poitiers, Frankreich

Okt. 1995 - Juni 1998

Academie de Grenoble

International Baccalaureate · Commerce, Sciences & Mathematics · Grenoble, Frankreich

Zertifikate & Bescheinigungen

Conversational Sales Certified

Drift

Inbound Marketing Certificate with Honors

Inbound Marketing University

Train the Trainer Certificate

The Cobra Group