Interim CMO & Growth Advisor

Fractional CMO and growth advisor for B2B SaaS (product-led growth, TravelTech, FinTech, PropTech). 13+ years of experience in creating and executing growth strategies from early stage to growth stage (0-50M ARR). Led 40+ growth teams and advised C-Level. Done business across EU, SEA, US, LATAM, tri-lingual (DE, ES, EN) - SCALE: I have helped numerous companies, like Paqato, Taxdoo, Madame Moneypenny and Lanes&Planes to build and scale a reliable acquisition engine, align Marketing and Sales strategies and build pipeline for Sales to grow ARR from 7 to 8 digits. - PRODUCT-LED GROWTH: I have helped companies like Casafari, Taxdoo and others to create and implement their product-led strategy, (in)validate PLG use cases and design activation journeys. - EARLY STAGE: I have led Travelperk (now Unicorn) through a pivot, built up Marketing & Sales to reach their first 2M ARR. I led companies like Consentio to Product-Market-Fit and coached corporate innovation teams from Bosch, Shell, Rocket Internet and Rhenus to build and evaluate business models. - TEACHING: I taught Business Analytics and Growth to Master and MBA students, such as at ESADE and ESB (European Business School Reutlingen). - RECOMMENDED BY: VCs such as Mundi Ventures, Convivialité Ventures (Pernod Ricard) and Visionaries Club refer me to their Portfolio companies Top skills: B2B Marketing, International Marketing, Marketing Management Publication: Presentations