Built a 25-member UX department within a year, delivering award-winning digital products for global brands like FENDT and Massey Ferguson.
Led AGCO's digital customer journey strategy, aligning cross-functional teams globally.
Red Dot Design Award "best of the best" winner for AGCO 3D Product Advisor.
Increased NPS by +17 points within a year, significantly enhancing customer engagement.
Built and scaled the DACH digital practice, managing a team of 12 UX professionals.
Led development of user-centric digital products for global enterprises across industries.
Delivered GenAI-powered strategies to drive digital experience transformation at scale.
Spearheaded global Design Thinking programs, fostering innovation and collaboration.
Led a 17-member UX team, enhancing Verivox’ digital experience for engagement and growth.
Established user-centric discovery processes, accelerating innovation cycles and time-to-market.
Increased conversion rates by up to +24% across verticals, NPS +13, and CSAT +20.
Directed UX and service design for all digital touchpoints along the customer journey.
Managed 10 team members in Munich & Lisbon, establishing UX across development teams.
Raised digital service adoption, increasing NPS by +18 points.
Directed in-car interaction concept for Porsche’s first fully electric sports car Taycan, elevating user engagement, retention, and Porsche’s brand prestige.
Led a 3-month assignment in China, heading the automotive UX/HMI team in Shanghai.
Managed an 18-member team, refining in-car interaction and infotainment experiences.
Validated user adoption through extensive research, enhancing usability and acceptance.
Built UX teams to elevate digital customer journeys and ensure brand-consistent experiences.
Developed digital platform strategies to unify Mercedes-Benz’ global ecosystem.
Led UX development for €21M Vodafone TV project, securing 170k subscribers in the first year.
Boosted NPS by +25 and CSAT by +20 points, significantly driving customer retention.
Directed digital creative vision for major brands in automotive, finance, and telecommunication.
Key clients included Mercedes-Benz, Zurich Insurance, Deutsche Bank, Audi, Hyundai, Bosch, Deutsche Telekom, BASF, Linde, ThyssenKrupp, DWS Investment, and Commerzbank.
Visionary executive with 20+ years of leadership in Digital Product Innovation, Customer Journey & UX/CX Strategy. Proven track record in building and managing high-performing teams, delivering award-winning digital products, and driving user-centric business transformation for global brands across industries. Passionate about aligning user needs with business goals to enhance customer engagement, efficiency, and measurable results.
I specialize in building and scaling UX capabilities that drive customer-centric innovation and measurable business impact. With over two decades of experience, I’ve led cross-functional teams to deliver award-winning digital products and strategies for global brands like FENDT, Porsche, Mercedes-Benz, and Vodafone.
My expertise lies in user research, service design, and digital strategy, with a proven track record of increasing NPS (+25), CSAT (+20), and conversion rates (+24%). I’ve established and managed UX departments of up to 25 members, integrating user-centric practices into product development and accelerating time-to-market.
Notable achievements include winning the Red Dot Design Award "Best of the Best" for AGCO’s 3D Product Advisor and delivering GenAI-powered strategies for enterprise-scale digital transformation. Whether it’s defining future customer journeys or enhancing digital service adoption, I focus on creating experiences that resonate deeply with users and drive sustained growth.
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