UX Lead

Visionary executive with 20+ years of leadership in Digital Product Innovation, Customer Journey & UX/CX Strategy. Proven track record in building and managing high-performing teams, delivering award-winning digital products, and driving user-centric business transformation for global brands across industries. Passionate about aligning user needs with business goals to enhance customer engagement, efficiency, and measurable results. --- I specialize in building and scaling UX capabilities that drive customer-centric innovation and measurable business impact. With over two decades of experience, I’ve led cross-functional teams to deliver award-winning digital products and strategies for global brands like FENDT, Porsche, Mercedes-Benz, and Vodafone. My expertise lies in user research, service design, and digital strategy, with a proven track record of increasing NPS (+25), CSAT (+20), and conversion rates (+24%). I’ve established and managed UX departments of up to 25 members, integrating user-centric practices into product development and accelerating time-to-market. Notable achievements include winning the Red Dot Design Award "Best of the Best" for AGCO’s 3D Product Advisor and delivering GenAI-powered strategies for enterprise-scale digital transformation. Whether it’s defining future customer journeys or enhancing digital service adoption, I focus on creating experiences that resonate deeply with users and drive sustained growth.