Freelance/Interim for Marketing & Performance, Digital Strategy, Product & AI Development

Product, Service & AI Development / Marketing

Responsibilities:

• AI & Machine Learning
• Analytics & Reporting
• CRM & Marketing Automation
• Customer Experience Management
• Digital Services & Product Development
• Digital Strategy
• Customer Consulting & Consulting
• Marketing & Sales
• Omnichannel Campaign Management
• Performance Management
• Product Ownership
• Product Development
• Service & User Journey Mapping
• Transformation Management
• UX Strategy

Positions held:

• Director Marketing & Sales
• Head of Online Marketing & User Experience
• Head of Webshop & UX
• Product Owner Business Development & Transformation
• Product Owner Customer Experience & CRM
• Product Owner Channel & Product Management
• Product Owner Machine Learning & AI-based NBA&NBO

Freelance References (excerpt):

• Telefónica
• SIGNAL IDUNA
• goldgas (EnBW)
• EMP Merchandise
• MADELEINE Mode
• GfK Consumer Research
• C3 Creative Code and Content
• Jung von Matt
• Ogilvy

Clients: 1&1, Adidas, Allianz, Beiersdorf, BMW, BVG, Coca-Cola, Commerzbank, Deutsche Bank, Ferrero, HUK24, Lufthansa, N26, Puma, MasterCard, Merck, Novartis, E.ON, Siemens, Swisscom, Vodafone, Volkswagen, and more.

Projects (excerpt):

Area: Product & Service Development Client: SIGNAL IDUNA Position: Head of Online Marketing & User Experience

• End-to-end responsibility for the relaunch of the service area based on a white label solution
• Development of new functionality for the service area (self-services, cross-/up-selling, etc.)
• Leadership of a squad (17 people) consisting of developers, UX, user research, business analysts, etc.
• Requirements analysis, coordination with internal and external stakeholders, C-level management
• Development of additional digital products and services for the relaunch

Area: Business Development & Digital Transformation Client: goldgas Position: Product Owner Business Development & Transformation

• Responsible for digital acquisition channels, process and website optimization
• Relaunch & conversion optimization of all digital touchpoints along the sales funnel
• Development of prototypes and MVPs as well as conducting user tests/research
• Development of AI-based models for optimizing pricing strategies and offers
• Development of new products including market entry strategies

Area: Product & AI Development Client: Telefónica - O2 Position: Product Owner Machine Learning & AI-based NBA&NBO

• Product ownership in the customer marketing area in SCRUM setup
• Development of product strategies, roadmap planning, budgeting, business cases and controlling
• Support in integrating recommendations into the frontends of channels (Customer Service, Retail)
• Requirements analysis & stakeholder management for coordination with departments and management

Area: Product Development & CRM Client: 1&1 Position: Product Owner Customer Experience & CRM

• Setup of a new CRM platform bsi.cx (to replace Adobe Campaign Classic)
• Conception of data-driven, automated campaigns including direct marketing and email
• Consulting for various CRM topics (data protection, selections, reporting, personalization, etc.)
• Development of customer and service journeys as well as conversion optimization of landing pages

Area: Product & Service Development Client: Telefónica - O2 Position: Product Owner Channel & Product Management

• Project manager for the further development of the "Mein O2" app
• Strategy and concept development for integrating data-driven sales activities
• End-to-end responsibility for development of digital existing customer measures
• Requirements management and feature definition with the specialist departments
• Establishment of user-centered methods (e.g. Double Diamond, user surveys, A/B tests)