Chief Revenue Officer (CRO)

With a legacy of over 25 years in finance and leadership across the MEA region, I am partnering with Ascentia, and bring my expertise to a firm that delivers top-tier corporate, financial, and technology advisory services across the GCC and Asia.

In my role, I collaborate with Ascentia to lead and expand service offerings in:

• Business Advisory & Restructuring
• Company Formation (Mainland, Freezone & Offshore)
• Accounting, MIS Reporting & Financial Consolidation
• Audit & Assurance (Internal, Statutory, ICV, Revenue Audits)
• Risk Advisory, IFRS Assessment & SOP Design
• Financial Consultancy & Business Valuation
• Tax & VAT Advisory, FTA Audit Support, Refunds
• Compliance & AML Support, UBO/ESR Filings
• HR, Payroll & Immigration Support
• Technology Consulting: Cybersecurity Audits, IT Strategy, Digital Marketing
• Inventory Management & Treasury Planning

At Ascentia, our mission is to always deliver more than expected—a philosophy that aligns perfectly with my core values of connecting people and creating value.

Through this engagement, I collaborate with Ascentia’s leadership team to co-create bespoke solutions that enable clients to scale sustainably while staying compliant and future-ready.

The DAAT Group, licensed by the Dubai Chamber of Commerce, is an exclusive professional community dedicated to fostering growth and collaboration among experts in Auditing, Accounting, and Taxation. As the premier platform for professionals in these fields, DAAT provides an ecosystem where individuals can connect, share insights, and thrive through knowledge exchange and networking opportunities.

My Role and Contributions: As a Member, I am proud to contribute to the vision and mission of DAAT Group by: Networking & Collaboration:

• Building meaningful relationships with like-minded professionals in the fields of auditing, accounting, and taxation.
• Facilitating collaborations that drive innovation and growth within the industry.

Community Building:

• Promoting the DAAT Group’s mission to be the go-to platform for auditing, accounting, and tax professionals.
• Encouraging active participation to ensure the community continues to grow and thrive.

Why DAAT Matters: Being part of the DAAT Group means gaining access to:

• Exclusive industry insights and best practices.
• A robust network of professionals dedicated to excellence.
• Opportunities to engage in high-impact events and discussions that shape the future of the industry.

Let’s connect and collaborate to discover new opportunities and redefine the future of Auditing, Accounting, and Taxation!

I offer a full range of services in partnership with MARS Management Consultants to help businesses optimise operations, ensure compliance, and achieve growth. As an official Tax Agency registered with the Federal Tax Authority (FTA) in the UAE, MARS provides tailored solutions for businesses across various sectors.

• Tax Consultancy: We specialise in VAT registration, tax returns, corporate tax planning, tax audits, and representation before the FTA. We help businesses stay compliant with local and international regulations and offer support for international tax planning and tax dispute resolution.
• Transfer Pricing: Our transfer pricing strategies assist businesses in managing cross-border transactions, optimizing financial structures, and ensuring compliance with international tax laws.
• AML Compliance: We provide Anti-Money Laundering (AML) services, including risk assessments, due diligence, and goAML compliance, to help businesses safeguard against financial crimes and meet regulatory requirements.
• Our comprehensive Accounting Services cover all aspects of financial management. This includes CFO services, bookkeeping, financial audits, and statutory audits, ensuring financial accuracy and compliance with industry standards.
• Back Office Support: We streamline business operations through data entry, account opening, credit analysis, and document management, enabling companies to focus on their core activities.
• Business Setup & Advisory: We assist with business setup in the UAE, navigating the complexities of free zones and regulatory compliance. We also offer business valuation, budgeting, and financial analysis to support informed decision-making and sustainable growth.

The Indian Business & Professional Council (IBPC Dubai) is the only recognized representative organization of Indian businesses and professionals in Dubai, operating under the auspices of the Dubai Chamber of Commerce. As a proud member of this prestigious council, I actively participate in fostering cross-border collaboration, professional networking, and meaningful engagement across diverse industries.

IBPC Dubai serves as a dynamic platform for its members, providing opportunities to connect with industry leaders, government representatives, and like-minded professionals. My membership allows me to:

• Engage with Business Leaders: Participate in discussions, seminars, and panels led by thought leaders and key decision-makers in business, trade, and policy.
• Expand Networks: Build connections within a vibrant, thriving community of professionals and entrepreneurs from varied sectors.
• Gain Market Insights: Stay updated on the latest industry trends, business opportunities, and economic developments in the UAE and India.

Being part of IBPC Dubai reflects my commitment to fostering business growth, creating value, and driving collaboration across industries. This association aligns with my passion for connecting people and unlocking opportunities in the professional and business community.

Solvinn is a cybersecurity firm offering cutting-edge solutions to safeguard organisations against evolving threats. With a focus on innovation, Solvinn’s ecosystem addresses various cybersecurity needs, ensuring businesses remain secure.

Capabilities of Solvinn:

• Threat & Vulnerability Management: Advanced intrusion detection, penetration testing, and threat surface management.
• Identity & Access Management: Intelligent identity governance and access management solutions for compliance.
• Data Protection: Strategies for structured and unstructured data, defending against ransomware and ensuring data integrity.
• SOC Management: Enhanced SOC management with a no-code security automation platform for continuous monitoring and rapid incident response.
• Incident Recovery & Response: Managed detection and response, breach and attack simulation, emergency response, and compromise assessments.
• Corporate Governance & Compliance: Strategic advisory services focusing on governance, compliance, risk assessment, and cyber insurance strategies.
• Cyber-In-A-Box Eco-System: An innovative suite of tools to enhance cybersecurity posture, providing a holistic security framework.

As a Business Advisor for Solvinn, I play a crucial role in expanding the company's footprint. My primary responsibility is as a business door-opener, leveraging my network and regional market understanding to forge partnerships and drive growth. I identify new business opportunities, build strategic alliances, and drive sales and marketing initiatives.

My advisory services help clients understand cybersecurity complexities and the benefits of Solvinn’s solutions, fostering long-term relationships and trust. By representing Solvinn at industry events, I enhance the company’s reputation and visibility, ensuring clients receive tailored cybersecurity solutions.

My contributions are vital to Solvinn’s success and its mission to secure the digital future of organisations in the UAE & KSA.

As a proud member of the IMA Dubai Chapter, I am part of a global network of finance and accounting professionals committed to advancing the profession and fostering excellence in management accounting. The Dubai Chapter, one of the leading branches of the Institute of Management Accountants (IMA), provides a vibrant platform for knowledge sharing, professional development, and collaboration among finance leaders in the region.

My membership allows me to:

• Stay Updated: Gain access to cutting-edge insights, trends, and global developments in management accounting and financial leadership.
• Engage with Experts: Connect with like-minded professionals and thought leaders through seminars, workshops, and networking events.
• Professional Development: Participate in initiatives aimed at strengthening technical expertise and leadership skills, including exclusive opportunities for CMA® certification support.
• Community Impact: Contribute to the advancement of the finance profession through meaningful engagements and initiatives driven by the chapter.

Being part of the IMA Dubai Chapter reflects my commitment to continuous learning, professional growth, and contributing to the evolving financial landscape. It aligns perfectly with my passion for creating value, fostering connections, and driving impactful results in the finance and accounting domain.

Provided vision, leadership, and strategy to a team of accountants in managing the general ledger, annual budgets, audits, and taxation for EMS and its subsidiaries in the MEA region.

• Directed regional finance teams in facilitating the consolidation of periodic financial statements and monthly MIS reports for the company and its subsidiaries.
• Driven the creation of enterprise-wide standard operating procedures and provided ongoing training and guidance to the team in facilitating knowledge transfer as the Lead Project Controller.
• Reduced overhead by analyzing a non-performing business unit and providing effective support to HR in revising policies to ensure the optimization of labor costs.
• Acted as the single point of contact for Audit activities of Emitac Group of Companies with the accountability of coordinating with the external audit team, business, and other finance teams.
• Oversaw the closure of pending free zone licenses with the operations team by facilitating the reconciliation of customs records and obtaining a clearance certificate from Dubai Customs.
• Guided teams in creating analytical reports for the preparation of yearly Financial Budget, ensuring enabling Senior Management on strategic and long-term financial planning.

• Finance Controller (February 2009 - November 2014)** Promoted to Finance Controller and tasked with managing the organization's financial processes, fostering long-term growth, and positioning the company as a financially robust market leader. Gulf Computers, Inc. is a pioneer in onshore IT and GIS services and solutions.

• Helmed a variety of growth-minded projects and initiatives and managed agreements to support the company's growth and financial well-being.

• Achieved remarkable turnover growth by securing substantial facilities from local banks and financial institutions.

• Expedited rapid expansion through the skillful utilization of financial resources.

• Strengthened risk management by implementing enhanced strategies; and diversified the insurance portfolio to mitigate potential risks.

• Led the company to realize a remarkable 2x increase in business turnover from $10M to $20M.

• Expanded the total trade facility from AED 10M to AED 55M. Skillfully managed financial arrangements to support increased trading activities and capitalize on new opportunities.

• Manager - Finance (January 2004 - February 2009)** Provided financial, strategic, and decision support to top management, including analyzing variances, trends, risks, opportunities, and key business drivers.

• Maintained oversight of all finance and accounts functions for the Company with responsibilities including Budgetary Control, Corporate Planning, Corporate Finance, and P&L reporting.

• Contributed to business success by pursuing alignment and strategically maximizing cost savings, finance controls, accounting, and process management initiatives.

• Performed business and financial analysis; investigating key business and financial issues behind the numbers to provide clear, concise, and timely analysis and recommendations.

• Maximized opportunities to reduce costs, streamline business operations, and improve efficiency across verticals.

• Established an effective cost program to enable senior management to control costs and ensure investment spending was appropriately allocated.

• Manager - Accounts (December 1998 - December 2003)** Maintained accountability for formulating budgets, conducting variance analysis, and implementing corrective actions to improve financial performance.

• Synthesized financial statements and data to understand and prevent cashflow shortages.

• Monitored company accounts and books, ensuring accurate and timely recording and documentation of accounting and financial transactions.

• Accountant (December 1996 - November 1998)** Maintained accountability for planning, organizing, and implementing all accounting procedures and policies to ensure transactions were efficient and effective.

• Applied international accounting guidelines to prepare financial reports that depict the organization's financial position, such as trial balance, profits and losses, etc.

• Managed all financial statements, including financial statements, monthly closing of accounts, monthly accounts payable, accounts receivable, and cash flow statements.

• Ensured compliance by recording all accounting processes and procedures ensuring compliance with company guidelines; and evaluated documents related to budgets, revenues, expenses, invoices, accounting, etc. on an ongoing basis.

Maintained responsibility for audits and certifications for private Ltd. companies, co-operative societies, partnership firms, and trusts, as a Senior Auditor at P N Munshaw & Co.

• Provided tax auditing and tax planning for individuals, firms, and companies, including attending scrutiny proceedings of our clients before Income Tax authorities.