Sajeel S. - Field Sales Executive (former MT)

Karachi, Pakistan

Experience

Aug 2022 - Dec 2023

1 year 5 months

Led 3 distributions with combined annual volume of 5-million-unit crates and achieved 92% monthly volume against regional average of 75%
Optimized discounts and rationed direct marketing expenses to achieve 95% revenue targets against 80% national average
Leveraged unique brand positions of Coca Cola, Sprite, and Fanta to achieve 105% penetration targets across all 10 SKUs against a regional average of 78%
Ideated and executed CCI Next, an industry-first app-based pre-selling solution
Crafted and executed a self-initiated project to improve urban and rural distributions and teams across three cities: Faisalabad, Jhang, and Lahore, resulting in a 40% improvement in sales discipline across 3 metrics: Call Completion, Success Rate, and Time-in-Market
Introduced and implemented national Pre-Seller Professional Development Plan based on Carol Dweck’s growth mind-set model to inculcate positive mind-set and improve leadership qualities and sales excellence.

Dec 2021 - Jun 2022

7 months

Formulated a boot-strapped brand strategy from A to Z, including marketing campaigns leveraging viral content and establishing robust social media presences, resulting in 1,000+ organic sign-ups from 7 countries in the first month of launch
Monitored user activity over two weeks and implemented strategies rooted in storytelling and enriched user experience to reach a wider user base, resulting in 400 additional sign-ups from North America and Europe
Created pitch decks for multiple investors, including Y-Combinator and Andreessen Horowitz (a16z)
Developed a team of five people on a common goal by successfully harvesting synergies between different competencies and interpersonal skills.

Jun 2021 - Aug 2023

2 years 3 months

Devised content strategy for Sunridge Foods and increased impressions by 2 million across Meta’s platforms
Created copy-based content for Mercedes-Benz and Phillip Morris International
Led the client account of MContent, a blockchain-based company, effectively devising brand strategies, digital marketing campaigns, and influencer marketing, resulting in a market capitalization of $10 million for the company.

Jun 2018 - Jun 2022

4 years 1 month

Wrote over 1 million words of SEO-optimized copy for international clients, including Nike, Puma, Range Rover, and Vaporesso, generating over $500,000 through Fiverr
Led a team of 18 writers and 7 editors with a 4% attrition rate over five years.

Served as the lead for Writing Centers programs that help NTHP students improve their writing and reading, reducing the disparity between students at IBA
Volunteered for Human Resource Training Program as the communication expert and trainer.

Responsible for customer profiling and spearheading initial market assessments for Bykeas grocery delivery service, Khareed Lao
Identified potential pitfalls and system errors in user’s in-app experience, leading to improved user activity
Developed and pitched a breakthrough idea to introduce top-up cards to improve methods of payment
Became Bykea’s delivery partner (rider) for a full month and made over 200 grocery deliveries to conduct on-ground research, gather insights, and understand user experience and pain points.

Founded a not-for-profit company that conducted multiple seminars, training, and placement programs for blue-collar employees to ensure their fair treatment and compensation from third-party employers.