Sajeel Shafi
Senior Business Development Executive
Experience
Aug 2022 - Dec 2023
1 year 5 monthsField Sales Executive (former MT)
Coca Cola İçecek
- Led 3 distributions with combined annual volume of 5-million-unit crates and achieved 92% monthly volume against regional average of 75%
- Optimized discounts and rationed direct marketing expenses to achieve 95% revenue targets against 80% national average
- Leveraged unique brand positions of Coca Cola, Sprite, and Fanta to achieve 105% penetration targets across all 10 SKUs against a regional average of 78%
- Ideated and executed CCI Next - an industry-first app-based pre-selling solution
- Crafted and executed a self-initiated project to improve urban and rural distributions and teams across three cities: Faisalabad, Jhang, and Lahore resulting in a 40% improvement in sales discipline across 3 metrics, Call Completion, Success Rate, and Time-in-Market
- Introduced and implemented national Pre-Seller Professional Development Plan based on Carol Dweck's Growth Mind-set model to inculcate positive mindset and improve leadership qualities and sales excellence
Dec 2021 - Jun 2022
7 months Pakistan
CMO
NearSphere
- Formulated a boot-strapped brand strategy from A to Z, which included marketing campaigns leveraging viral content, and establishing robust social media presences resulting in 1,000+ organic sign ups from 7 countries in the first month of launch
- Monitored user activity over 2 weeks and implemented strategies rooted in story-telling and enriched user experience to reach a wider user-base resulting in 400 additional sign-ups from North America and Europe
- Created pitch decks for multiple investors, including Y-Combinator and Andreessen Horowitz (a16z)
- Developed a team of 5 people on a common goal by successfully harvesting synergies between different competencies and interpersonal skills
Jun 2021 - Aug 2023
2 years 3 monthsBrand Management Intern
Adcom x Leo Burnett
- Devised content strategy for Sunridge Foods and increased impressions by 2 million across Meta's platforms
- Created copy-based content for Mercedes-Benz and Phillip Morris International
- Led the client account of MContent, blockchain based company, effectively devising brand strategies, digital marketing campaigns, and influencer marketing resulting in a market capitalization of $10 million for the company
Jun 2018 - Jun 2022
4 years 1 monthCopywriter & Co-Owner
The Writing Lab
- Wrote over 1 million words of SEO-optimized copies for different international clients, including Nike, Puma, Range Rover, and Vaporesso, generating over $500,000 through Fiverr
- Led a team of 18 writers and 7 editors with 4% attrition rate over 5-years-time
Marketing Strategy Consultant
Bykea
- Responsible for customer profiling and spearheading initial market assessments for Bykea's grocery delivery service, Khareed Lao
- Identified potential pitfalls and system errors in user's in-app experience leading to improved user activity
- Developed and pitched a breakthrough idea to introduce "top-up cards" to improve methods of payment
- Became Bykea's delivery partner (rider) for a full-month and made 200+ grocery deliveries to conduct on-ground research, gather insights, and understand user experience and pain points
Writing Consultant
Cowasjee Centre
- Served as the lead for Writing Centers programs that help NTHP students to improve their writing and reading which reduces the disparity between students at IBA
- Volunteered for Human Resource Training Program as the communication expert/trainer
Founder
The Conscious Clean Project (TCCP)
- Founded a not-for-profit company that conducted multiple seminars, training and placement programs for blue collar employees to ensure their fair treatment and compensation from third-party employers
Social Intern
Zindagi Trust
- Developed teachers training manual and taught English to students from a diverse socioeconomic background
Summary
Led distributions, optimized discounts, and achieved revenue targets at Coca Cola İçecek. Formulated brand strategy and increased user sign-ups for NearSphere app. Devised content strategies and led client accounts at Adcom x Leo Burnett. Co-owned The Writing Lab, writing SEO-optimized copies for international clients. Developed marketing strategies and conducted on-ground research for various projects.
Languages
English
Native
Urdu
Intermediate
Education
Sep 2018 - Jun 2022
Institute Of Business Administration (IBA, Karachi)
BBA, Sales & Marketing · Karachi, Pakistan
Sep 2016 - Aug 2016
Beaconhouse College
Advanced Levels (A’levels), Science & Business · Pakistan
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