Sabine Seitz
Digital Marketing, Content Creator
Experience
Consulting, freelancing
Self-employed
Demand and lead gen specialist – strategist and hands-on digital marketing: email touchpoints, nurturing, scoring; PPC – Google Ads, LinkedIn
Global Demand Gen Graph Data Science
Neo4j
Responsible (Data Science and Analytics) for all digital initiatives globally to generate leads, support up-/cross-sell, and accelerate pipeline velocity.
Digital Marketing Manager EMEA at Neo4j
Neo4j
Responsible (complete portfolio) for all digital initiatives in EMEA to generate leads, support up-/cross-sell, and accelerate pipeline velocity. Channels included PPC (audience mapping, retargeting, attack), paid social, email marketing and nurturing, webinars and digital events, and content syndication.
- Demand generation and digital marketing plans developed collaboratively with global and regional stakeholders, aligned with global and regional commercial strategy and marketing KPIs
- Reporting on contribution and campaigns (SFDC, Marketo, Google Analytics, Google Studio)
Consultant and Business Developer
Fortis PR
Business development, SEO and account-based marketing consulting projects.
Consultant Open Source Markets
Under NDA
Working on projects advising investors as a subject matter expert on open source markets.
Head of Field Marketing for Germany and Austria at Red Hat
Red Hat
In this role, I defined and implemented the marketing strategy for Germany and Austria and managed the local marketing team. I developed and executed integrated marketing programs and campaigns for customers, developers, channel partners, including goal setting, demand generation, preference creation, and monitoring ROI.
Head of Marketing EMEA Central
SUSE
This role included overall responsibility for awareness and demand generation using a broad range of online and offline programs and ensuring the conversion of leads to SAOs and closed deals. Developed the marketing strategy and plan for EMEA Central (Germany, Austria, Switzerland) field marketing, managed the EMEA Central field marketing team and was measured against the marketing contribution to the pipeline goals.
Marketing M2M Competence Center
Deutsche Telekom AG
The M2M competence center operated as start-up within Deutsche Telekom and took the global lead for Machine-to-Machine Communication and Internet of Things. Key responsibilities were to build the brand, create share of voice, generate demand and leads, work with partners on joint campaigns. This included both online (website, newsletter) and offline (PR, trade shows) activities.
Marketing Enterprise VoIP Telephony
Gigaset Communications
Gigaset launched this new business addressing SMBs with VoIP telephony, then a fairly new technology. My role included to develop the partner program and implementing Salesforce for shared use, develop the marketing strategy as well as content for all off-line and online channels, to monitor trends, competitors and market trends.
Director Marketing WiMAX
Gigaset Communications
The center of competence operated like a start-up within Gigaset and designed and marketed modems and gateways based on the WiMAX technology. My responsibilities included everything Marketing with global responsibility in particular creating awareness and demand for this new field.
Director Analyst Relations
Siemens
I worked for the fixed network infrastructure unit and held global responsibility for communicating and engaging with industry (Analyst Relations) and financial (Capital Market Communication) analysts. Key responsibility was to communicate business and portfolio strategy, technology and innovation to ensure share of voice.
International Senior PR Manager
Siemens
At the global headquarters of the enterprise and mobile communications division of Siemens I was responsible for global PR and special events for mobile phones (then no 3 in the market).
Senior PR Consultant
HBI GmbH
At this PR agency - specialized in the ICT industry - I was accountable for consulting and managing clients from B2C and B2B industries.
PR Consultant
Heye & Partner, Print
Working at one of the largest and renown agencies in Germany, I consulted in particular the client McDonald’s in all aspects of external and internal communications.
Teaching Assistant
University of New Orleans
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Telecommunication (17 years), Information Technology (10.5 years), Advertising (8 years), and Education (3 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (34.5 years), Finance (4.5 years), Business Intelligence (4 years), Sales (4 years), and Research and Development (3 years).
Summary
I am a full-stack marketer with a can-do attitude – I think strategically and act entrepreneurially, always data-driven, creative and resourceful. In my professional life, I’ve worked in marketing and communications roles at agencies, enterprises and startups in different functions, with global and regional responsibilities, covering both direct and indirect routes to market.
My broad experience includes strategy development and execution, lead and demand generation, pipeline acceleration campaigns, brand building through awareness, preference and thought leadership activities, digital marketing, PPC, social media marketing, always-on programs, content marketing, channel and field marketing, account-based marketing, events, influencer marketing (media relations, analyst relations, capital market communication), product marketing, corporate and product communications, and events. In channel and partner marketing, I’ve developed and run partner marketing campaigns: sell-with campaigns with key partners, sell-through and programmatic with smaller partners while ensuring ongoing engagement.
I’m used to being measured on pipeline contribution, so defining KPIs and tracking all activities against these metrics has always been core to my approach. For running, measuring and reporting activities, I’ve built a strong understanding of CRM, marketing automation and analytics tools (SFDC, Marketo).
With decades of experience in the ICT market, I’ve gained a deep understanding of the industry and its trends, and I still have a genuine passion and curiosity for technology innovation and its impact on business and society.
Top skills: Social Media Advertising, Lead Nurturing, Digital Events (strong focus during pandemic)
Publications:
- [link]
- Why digitized production needs Software-Defined Storage for large data
Languages
Education
University of St. Gallen – School of Economics, Law and Social Sciences
Marketing Program · St. Gallen, Switzerland
Henley Management College
MBA · Business Administration and Management, General · Greenlands, United Kingdom
University of New Orleans
New Orleans, United States
Certifications & licenses
Generative AI for Digital Marketers
Growth Marketing Foundations
Introduction to Web Development
Marketing Tools: Growth Marketing
Product Led Growth 2023 [from a Silicon Valley Veteran, MBA]
Profile
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