Rochella P.
Performance Marketer
Experience
Performance Marketer
Freelance
- Delivered high-converting email campaigns, sales funnels, and web copy for tech, finance, and coaching clients, leveraging AI language models for content generation.
- Translated technical product information and customer feedback into clear, compelling marketing content using generative AI tools, improving user education and supporting readiness for production scale-up.
- Specialized in non-salesy promotional writing, blending empathy, storytelling, and precision to generate conversions through AI-driven content optimization.
- Built repeat business with founders and executives by positioning offers in competitive markets through strategic content development.
- Brands worked with: Word Tonic, KIN AI, Optimatik, BetterMe, Financially Awakened LLC, The Creative Copywriter, Freelancer Magazine.
Marketing & Communication Strategist
KIN AI
- Directed multi-channel growth strategy (TikTok, LinkedIn, email, influencer campaigns), driving user acquisition in the U.S. by integrating AI language models into content creation.
- Built founder-driven content engine (“Founder Signals”), ghostwriting 100+ posts using generative AI tools that expanded reach beyond Europe and generated thousands of impressions.
- Coordinated supply chain workflows and collaborated with product and operations teams to support go-to-market planning for a hardware mobility product, aligning launch messaging with manufacturing and fulfillment timelines.
- Designed retention-focused onboarding flows (Customer.io) that boosted email open rates to 24-40% and guided users toward core app behaviors (e.g., journaling 42 memories) through AI-powered content personalization.
- Spearheaded TikTok influencer sprint (4 creators, 50+ videos), tracking engagement via structured reporting systems and boosting brand visibility.
- Collaborated directly with founders to shape messaging on trust, privacy, and human-centered AI, ensuring product positioning resonated with Gen-Z and millennial professionals.
- Recognized for bringing structure, accountability, and emotional resonance to campaigns as noted by founders.
Editorial Lead & Growth Marketer
Vybe
- Managed editorial strategy and brand voice, overseeing content calendar and cross-channel distribution, incorporating AI language models for content ideation.
- Conducted user research and analytics-driven optimization to refine messaging and increase engagement by double-digit percentages, utilizing generative AI tools for content refinement.
- Partnered with leadership to test campaigns that improved retention and community participation through data-driven content generation strategies.
Marketing Agent
TF Cornerstone
- Directed email campaigns and client communication, improving engagement across affordable housing programs by integrating AI language models into messaging.
- Conducted financial and market analysis to inform messaging strategies, leveraging generative AI tools for content creation and optimization.
Summary
Rochella is a creative and data-driven Communication Strategist, Marketer, and Copywriter with 4 years of experience building high-growth marketing systems for startups using AI language models and Generative AI tools. She has proven track record in brand storytelling, community building, and performance marketing that drives measurable user acquisition, retention, and revenue.
She also Coordinated supply chain workflows and collaborated with product and operations teams to support go-to-market planning for a hardware mobility product, aligning launch messaging with manufacturing and fulfillment timelines.
She is also skilled in Creative and influential marketing plans for employee engagement and has strong writing and storytelling abilities, including content generation.
Languages
Education
St. Francis College
Business Management · United States
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