Riikka Jokelainen
Vice President, People
Experience
Vice President, People
Gay Times
- Scaled the business and developed culture, leadership and HR team to enable 4× revenue growth and diversification following VC investment in a rapidly changing operating environment.
HR Consultant
Gay Times
Report to CEO and defined the HR strategy as part of the Senior Leadership Team working on overall business planning, shaping the organisation, leadership coaching and preparing investor communications.
Defined HR strategy based on business goals and upgraded HR operations including onboarding, HRIS, wellbeing provision, culturally-fit company policies, reward and hybrid working principles.
Defined employee experience principles based on the talent demographic and led internal communications, leadership and HR initiatives resulting in strong trust and engagement.
Designed organisation structure for sales and commercial delivery, including running a strategy workshop to resolve an impasse and move to a more effective operating model.
Implemented performance improvement initiatives with an OKR process, addressed individual performance issues, and conducted training needs analysis and planning for commercial skills.
Developed coaching and training programmes for early career managers to increase confident ownership of team performance and reduce reliance on senior leaders.
Led internal communications and company presentations to maintain positive employee sentiment during challenging times.
Conducted diversity and inclusion review and analysis; created and delivered an action plan and learning programme to resolve team friction and achieve more inclusive behaviours.
Scaled recruitment with an ATS and clear processes, enhanced talent brand, achieved high attraction rates, and saved £100k in recruitment fees within six months via direct hiring.
Resolved sensitive employee relations issues, improved team collaboration, delivered DEI learning programme, and managed organisation change including exits.
HR Director & Founder
Companies in Balance
Built and ran own HR consultancy delivering interim and project assignments and advisory work across creative, technology and B2B services.
Mencap: Senior HR Business Partner (interim) for corporate functions including technology & data, finance, legal, HR and quality; reported to CFO; part of directorate and HR leadership teams; defined and delivered departmental people plans, designed HR leadership development day; programme managed business services review to streamline activity and achieve cost savings; designed career development framework based on agile, user-led design principles.
Nexstim: Delivered talent review & capability planning toolkit to provide a single view of talent and facilitate workforce planning; completed leadership review for the board.
Whitefox: Designed and delivered succession planning programme to shift to strategic people approach; created guidance materials and trained leadership teams.
Growth Intelligence: Led talent acquisition for commercial and technical roles to support growth and reduce senior leaders’ hiring time; impact described as ‘transformative’ by CEO.
YouLend: Managed high-volume talent acquisition across EMEA & US business development, operations and compliance; reduced managers’ hiring time.
Advised multiple creative and B2B service businesses on people strategy, culture, performance, reward, management development, employee relations cases and employment law.
Head of HR
Systemiq
Scaled the business and built the HR team; set up international talent strategy and defined the EVP at a pioneering start-up founded by ex-McKinsey partners achieving rapid organic growth.
Reported to Managing Partner; part of senior leadership team championing target culture, employee experience and decision-making aligned with values; commended for integrity.
Achieved strong engagement, employer brand and retention with staff turnover at 7% against a start-up average of 25%, attracting in-demand niche talent.
Led internal company-building with an employee-owned approach via working groups on decision-making, diversity, hiring and team effectiveness.
Designed and embedded an innovative holistic model for talent management, performance and development based on strengths, purpose and individual career paths linked to company mission, leading to numerous internal promotions and external leadership moves.
HR Business Partner - Marketing, Digital and Data Science
Direct Line Group
Led HR transformation to embed new strategy in collaboration with centres of excellence; provided organisation development and coaching to navigate culture and achieve impact.
Resolved long-standing issues around compensation, roles and recruitment; recognised by the multi-award-winning marketing team as the most helpful and value-adding HRBP.
Delivered leadership development including people manager engagement survey analysis and actions, digital leadership competency framework definition, and coaching on people development.
Led cross-functional talent reviews, succession planning and emerging leaders programmes to facilitate career development, talent deployment and secondments.
Implemented process changes including simplified performance and reward processes and new graduate and apprenticeships programmes.
Designed customer experience organisation structure, role profiles and change management to consolidate activities into a 50-person team.
Developed data science operating model to help the new function gain traction and transform company operations around data and analytics.
HR Business Partner (FTC)
Grass Roots Group
- Developed talent and engagement action plans based on business objectives and survey data.
HR Director
Rayner
- Created HR strategy enabling global market growth and full-scale modernisation of the business.
People Development & Resource Manager (FTC)
RBS Invoice Finance
- Designed strategic workforce planning methodology, liaising with COO and other business unit leads.
Organisation Development Manager (Head of HR)
Pure360 (now Spotler)
- Built scalable HR and culture enabling the company to grow at a rate of +40% new business per year.
Summary
Commercial and creative HR leader with versatile multi-sector experience including Marketing, Technology, Sustainability and Financial Services, and proven success leading growth and change with progressive people strategies. Skilled at collaborating with global, ambitious teams, I am quick to build rapport and trust with leaders and teams alike and deliver results at pace.
Languages
Education
University of Sussex
Master of Arts, Opera and Music Theatre · Opera and Music Theatre · Falmer, United Kingdom
University of Dublin, Trinity College
Bachelor of Arts, Drama & Theatre Studies · Drama & Theatre Studies · Dublin, Ireland
Certifications & licenses
CIPD Chartered Member
CIPD
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