Nathalie Zimmermann

User Experience / User Interface Designer

Hamburg, Germany
Experience
Sep 2023 - Jun 2024
10 months

User Experience / User Interface Designer

Freelance

Web app (B2B) Redesign of the corporate client area.

  • Orders
  • Self-service features
  • Direct collaboration with the IT concept team & clients
  • Responsive design
  • Tools: Figma, Miro, Jira, Confluence
Apr 2023 - May 2023
2 months

User Experience / User Interface Designer

Freelance

Design System Bootcamp Training: Developing design systems with Figma.

  • Tools: Figma
Dec 2022 - Jan 2023
2 months

User Experience / User Interface Designer

Freelance

Webshop (B2B) Improvement of product findability.

  • Product finder
  • Wireframes, mockups
  • Coordination with end clients
  • Tools: Adobe XD, Miro
Oct 2022 - Nov 2022
2 months
China

Creative Lead / UX Designer

Freelance

Pitch (B2C, China) Pitch for UX design and content management for an automotive manufacturer.

  • Creative lead
  • Responsible for the conceptual part of the pitch
  • Strategy and design consulting
  • Support with wireframes & presentation creation
  • Tools: Sketch, Miro
May 2022 - Jun 2022
2 months

User Experience / User Interface Designer

Freelance

Web app (B2B) Redesign of a trade fair platform with social features.

  • Wireframes
  • User flows
  • Coordination with clients and developers
  • Tools: Adobe XD
Jul 2021 - Dec 2021
6 months

UX Strategist / Designer

Freelance

UX, Strategy (B2B) Automotive platform: Improving the user experience, integrating “Direct Sales” and expanding research.

  • Support user research, analytics evaluation
  • User needs based on Hassenzahl
  • Ideas for further developments and experiments
  • Strategic direction by introducing “Direct Sales”
  • Wireframes & mockups
  • Component development, design specs and documentation
  • Design system maintenance
  • Tools: Sketch, Confluence, Jira, Adobe Analytics, Google Analytics
Jul 2021 - Aug 2021
2 months

UX Consultant / Designer

Freelance

Design Patterns (B2B) Documentation and consulting on design patterns for an industrial IoT platform.

  • Capturing existing variants
  • Recommendations and suggestions for standardization
  • Documentation
  • Tools: Sketch, Miro, Markdown
Sep 2020 - Dec 2020
4 months

User Experience / User Interface Designer

Freelance

SaaS (B2B) Backend interface (MVP) for a smart clothing (IoT) platform.

  • Close collaboration with backend
  • Converting API documentation into wireframes
  • Coordination with UI team
  • Tools: Figma, Sketch, Confluence, Markdown
Dec 2019 - Feb 2020
3 months

User Experience / User Interface Designer

Freelance

Mobile app (B2C) Concept for a Home Energy Management System mobile app.

  • Requirements
  • Concept, app structure
  • Wireframes & design mockups
  • Prototype
  • Support for user test preparation
  • Participation in and analysis of interviews
  • Tools: Sketch, Flinto, Miro
Jan 2019 - Aug 2019
8 months

User Experience / User Interface Designer

Freelance

Web applications: Redesign of an automotive platform to improve UX, support research, and avoid isolated apps. Marketing website.

  • Support user research, interview analysis
  • Customer journeys
  • Customer types and different needs
  • Responsive design, components, design system maintenance
  • User and process flows
  • Workshops and preparation
  • Single sign-on (Identity & Access Management)
  • Tools: Sketch, Confluence, Photoshop, CIAM, OAuth 2, Jira, Axure, AEM (Adobe Experience Manager)
Jul 2018 - Sep 2018
3 months

User Experience / User Interface Designer

Freelance

iPad app (B2B) Product catalog for building materials manufacturers.

  • Concept, information architecture, mockups
  • Coordination with end clients and developers
  • Support in creating the final design
  • Tools: Sketch, Zeplin, Illustrator
May 2018 - Jul 2018
3 months

UX Designer / Service Designer

Freelance

New financial product (B2B) Analysis and optimization of a new service (bank account, beyond banking).

  • Proto-personas, needs
  • Jobs-to-be-done
  • Development of service ideas
  • Checking an existing idea for relevance to target groups
  • Workshop
  • Tools: Sketch, PPT, paper, pens, post-its
Feb 2018 - Apr 2018
3 months

User Experience / User Interface Designer

Freelance

Marketing website (B2B) Design overhaul of an automotive website.

  • Responsive web design
  • Component design and documentation
  • Design system maintenance
  • Tools: Sketch, Confluence, Jira, AEM (Adobe Experience Manager)
Jan 2005 - Dec 2007
3 years
China

Senior Art Director, Creative Director

BBDO Interone

Jan 2001 - Dec 2004
4 years
Germany

Art Director, Senior Art Director

Interone

Jan 1999 - Dec 2001
3 years
Germany

Designer, Art Director

Kabel New Media

Jan 1998 - Dec 1999
2 years
Germany

Web Design Internship, Video Editing, 3D Animation

IDF Multimedia Company

Jan 1995 - Dec 1997
3 years
Germany

Inhouse Print Designer

4D-Systemtechnik

Summary
  • Freelance designer with 20 years of experience at home and abroad.
  • Project experience across a wide range of industries, B2C & B2B.
  • Guided projects from the first idea to an international rollout.
  • Agile working style & close collaboration with research and development.
  • Leadership experience in creative teams of up to 15 people.
  • Direct contact person for corporate clients and external partners.
  • Experience with pitches and presentations.
Languages
German
Native
English
Advanced
Japanese
Elementary
Chinese
Elementary
Education
Oct 1997 - Jun 1999

A.E.P. Academy for Electronic Publishing

Media Designer Digital & Print, focus: Design · Hamburg, Germany

Certifications & licenses

Design System Bootcamp Training: Development of design systems with Figma

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