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Nathalie Zimmermann

Web App (B2B) Redesign of the Business Client Area

Nathalie Zimmermann
Hamburg, Germany

Experience

Sep 2023 - Jun 2024
10 months

Web App (B2B) Redesign of the Business Client Area

Freelance

  • Orders
  • Self-service features
  • Direct collaboration with IT concept & clients
  • Responsive design
  • Tools: Figma, Miro, Jira, Confluence
Apr 2023 - May 2023
2 months

Design System Bootcamp Training: Developing Design Systems with Figma

Freelance

  • Tools: Figma
Dec 2022 - Jan 2023
2 months

Webshop (B2B) Improving Product Findability

Freelance

  • Product finder
  • Wireframes, mockups
  • Coordination with end clients
  • Tools: Adobe XD, Miro
Oct 2022 - Nov 2022
2 months

Pitch (B2C, China) UX Design and Content Management Pitch for an Automotive Manufacturer

Freelance

  • Creative lead
  • Responsible for the conceptual part of the pitch
  • Consulting on strategy and design
  • Support with wireframes & presentation creation
  • Tools: Sketch, Miro
May 2022 - Jun 2022
2 months

Web App (B2B) Redesign of a Trade Show Platform with Social Features

Freelance

  • Wireframes
  • User flows
  • Coordination with end clients and developers
  • Tools: Adobe XD
Jul 2021 - Dec 2021
6 months

UX, Strategy (B2B) Automotive Platform

Freelance

  • Support user research, analytics evaluation
  • User needs based on Hassenzahl
  • Ideas for enhancements and experiments
  • Strategic alignment by introducing direct sales
  • Wireframes & mockups
  • Component development, design specs and documentation
  • Maintenance of design system
  • Tools: Sketch, Confluence, Jira, Adobe Analytics, Google Analytics
Jul 2021 - Aug 2021
2 months

Design patterns (B2B) documentation and consulting for an industrial IoT platform

Freelance

  • Capturing existing variants
  • Recommendations and suggestions for standardization
  • Documentation
  • Tools: Sketch, Miro, Markdown
Sep 2020 - Dec 2020
4 months

SaaS (B2B) backend interface (MVP) for a smart clothing (IoT) platform

Freelance

  • Close collaboration with backend
  • Translating API documentation into wireframes
  • Coordination with UI team
  • Tools: Figma, Sketch, Confluence, Markdown
Dec 2019 - Feb 2020
3 months

Mobile app (B2C) concept for a home energy management system

Freelance

  • Requirements
  • Concept, app structure
  • Wireframes & design mockups
  • Prototype
  • Support for user test preparation
  • Participation in and analysis of interviews
  • Tools: Sketch, Flinto, Miro
Jan 2019 - Aug 2019
8 months

Redesign of web applications for an automotive platform

Freelance

  • Redesign of UX and support for research
  • Avoidance of isolated applications
  • Marketing website: support user research, interview analysis
  • Customer journeys
  • Customer types and different needs
  • Responsive design, components, maintenance of design system
  • User and process flows
  • Workshops and preparation
  • Single sign-on (identity & access management)
  • Tools: Sketch, Confluence, Photoshop, CIAM, OAuth 2, Jira, Axure, AEM
Jul 2018 - Sep 2018
3 months

iPad app (B2B) product catalog for building materials manufacturers

Freelance

  • Concept, IA, mockups
  • Coordination with end customers and developers
  • Support in creating the final design
  • Tools: Sketch, Zeplin, Illustrator
May 2018 - Jul 2018
3 months

New financial product (B2B) analysis and optimization of a new service (bank account, beyond banking)

Freelance

  • Proto-personas, needs
  • Jobs-to-be-done
  • Development of service ideas
  • Checking an existing idea for relevance to target groups
  • Workshop
  • Tools: Sketch, PowerPoint, paper, pens, post-its
Feb 2018 - Apr 2018
3 months

Marketing website (B2B) design overhaul for an automotive website

Freelance

  • Responsive web design
  • Component design and documentation
  • Maintenance of design system
  • Tools: Sketch, Confluence, Jira, AEM
Jan 2005 - Dec 2007
3 years
China

Senior Art Director, Creative Director

BBDO Interone

Jan 2001 - Dec 2004
4 years
Germany

Art Director, Senior Art Director

Interone

Jan 1999 - Dec 2001
3 years
Germany

Designer, Art Director

Kabel New Media

Jan 1998 - Dec 1999
2 years
Germany

Web Design, Video Editing, 3D Animation Internship

IDF Multimedia Company

Jan 1995 - Dec 1997
3 years
Germany

In-house Print Designer

4D-Systemtechnik

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (9 years), Manufacturing (3 years), Media and Entertainment (2 years), Automotive (1.5 years), and Information Technology (1 year).

Advertising
Manufacturing
Media and Entertainment
Automotive
Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (12 years), Information Technology (3.5 years), Product Development (3 years), Production (2 years), Customer Service (1 year), and Research and Development (1 year).

Marketing
Information Technology
Product Development
Production
Customer Service
Research and Development

Summary

  • Freelance designer with 20 years of experience at home and abroad.
  • Project experience across a wide range of industries, B2C & B2B.
  • Accompanying projects from initial concept to international rollout.
  • Agile working style & close collaboration with research and development.
  • Leadership experience in creative teams of up to 15 people.
  • Direct contact person for corporate clients and external partners.
  • Experience with pitches and presentations.

Skills

  • Automotive
  • Household Appliances
  • Telecommunications & Electronics
  • Consumer Goods
  • Retail
  • E-commerce
  • Energy
  • Finance & Insurance
  • Transport & Logistics
  • Construction
  • Tourism
  • Consumables

Languages

German
Native
English
Advanced
Japanese
Elementary
Chinese
Elementary

Education

Oct 1997 - Jun 1999

A.E.P. Academy for Electronic Publishing

Media Designer Digital & Print (Focus: Design) · Hamburg, Germany

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Nathalie based?

Nathalie is based in Hamburg, Germany.

What languages does Nathalie speak?

Nathalie speaks the following languages: German (Native), English (Advanced), Japanese (Elementary), Chinese (Elementary).

How many years of experience does Nathalie have?

Nathalie has at least 16 years of experience. During this time, Nathalie has worked in at least 18 different roles and for 6 different companies. The average length of individual experience is 1 year and 11 months. Note that Nathalie may not have shared all experience and actually has more experience.

What roles would Nathalie be best suited for?

Based on recent experience, Nathalie would be well-suited for roles such as: Web App (B2B) Redesign of the Business Client Area, Design System Bootcamp Training: Developing Design Systems with Figma, Webshop (B2B) Improving Product Findability.

What is Nathalie's latest experience?

Nathalie's most recent position is Web App (B2B) Redesign of the Business Client Area at Freelance.

What companies has Nathalie worked for in recent years?

In recent years, Nathalie has worked for Freelance.

Which industries is Nathalie most experienced in?

Nathalie is most experienced in industries like Advertising, Manufacturing, Media, and Entertainment and Publishing. Nathalie also has some experience in Automotive, Information Technology (IT), and Energy.

Which business areas is Nathalie most experienced in?

Nathalie is most experienced in business areas like Marketing, Information Technology (IT), and Product Development. Nathalie also has some experience in Production/Manufacturing, Research and Development (R&D), and Customer Service.

Which industries has Nathalie worked in recently?

Nathalie has recently worked in industries like Information Technology (IT), Automotive, and Retail.

Which business areas has Nathalie worked in recently?

Nathalie has recently worked in business areas like Product Development, Information Technology (IT), and Customer Service.

What is Nathalie's education?

Nathalie attended A.E.P. Academy for Electronic Publishing for Media Designer Digital & Print (Focus: Design).

What is the availability of Nathalie?

Nathalie is immediately available full-time for suitable projects.

What is the rate of Nathalie?

Nathalie's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Nathalie?

To hire Nathalie, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 800-960 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.