Michael Ulrich - Senior Scrum Master/Agile Coach for Automated Driving in the Plant

Q: Where is Michael based?

Michael is based in Karlsruhe, Germany .

Q: What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Intermediate), Russian (Intermediate) .

Q: How many years of experience does Michael have?

Michael has at least 15 years of experience. During this time, Michael has worked in at least 8 different roles and for 7 different companies . The average length of individual experience is 2 years and 11 months . Note that Michael may not have shared all experience and actually has more experience.

Q: What is Michael's latest experience?

Michael's most recent position is Senior Scrum Master/Agile Coach for Automated Driving in the Plant at BMW .

Q: What companies has Michael worked for in recent years?

In recent years, Michael has worked for BMW , EnBW , CARIAD , Deutsche Bahn , and Porsche AG .

Q: Which industries is Michael most experienced in?

Michael is most experienced in industries like Automotive , Energy , and Transportation and Logistics .

Q: Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Product Development , Quality Assurance (QA) , and Operations . Michael also has some experience in Information Technology (IT) , Project Management , and Business Intelligence .

Q: Which industries has Michael worked in recently?

Michael has recently worked in industries like Automotive , Energy , and Transportation and Logistics .

Q: Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Product Development , Quality Assurance (QA) , and Project Management .

Recommended expert

Karlsruhe, Germany

Experience

Sep 2023 - Feb 2024

6 months

Senior Scrum Master/Agile Coach for Automated Driving in the Plant

BMW

Analyzing and evaluating established corporate tools (Jira, Confluence, MS Teams, MS Planner, MS Project)
Redesigning processes and supporting transitions of external backend service providers
Developing target agreements for involved production plants worldwide
Aligning cross-team requirements of plant teams and creating timelines with dedicated milestones (GANTT charts, etc.)
Redefining project scope in Jira/Confluence and training on agile methodologies
Conducting requirements analyses and detailed developments according to the V-Model (project management)

Jun 2023 - Present

2 years 9 months

Senior Scrum Master/PO Coach for Digitalization/Generation

EnBW

Supporting projects for wind, PV and battery storage using established corporate tools (MS Dynamics, MS Teams, MS Planner, MS Project, Azure DevOps)
Creating roadmaps and capacity planning with KPI support
Moderating and conducting Scrum events (daily standups, planning, refinements, retrospectives)
Process optimization, acting as consultant
PO coaching: advising on the strategic realignment of EnBW's DNA in the energy sector
Critical assessment/evaluation of a cross-platform tool for profitability calculations
Additional mentoring of working students and UI/UX designers

Jun 2023 - Dec 2023

7 months

Senior Function Owner for Automotive Services and Native App Development

CARIAD

Gathering user-relevant information (requirements analyses) to meet app-compliant must-have criteria, preparing for software certification for native in-vehicle apps
Creating basic feature change requests (CRs) for all brands
Writing technical requirements in DOORS/CodeBeamer
Regularly representing in key committees
Communicating with relevant stakeholders and suppliers
Document management according to PLM in software development

Jun 2022 - May 2023

1 year

Senior Product Owner for App Development

Deutsche Bahn

Creating and managing use cases, stories, backlog management and coordinating epics with stakeholders
Supporting migration activities to newer infrastructure processes (DevOps)
Regularly representing in key committees
Managing team members and the internal helpdesk as the single point of contact
Cost planning, quality assurance and testing setup for the app
Securing and testing (software/hardware) mobile devices in the rail environment (iOS, Android), camera testing for QR code scans, bonding and data transmission, format resolution
Coordinating incidents with business units and associated committees
Monitoring activities: operating and analyzing with Grafana, Kibana and OpenSearch
Incident management representative, root cause analyses (RCA)
Hardware/software testing: acceptance release tests, developer tests and integration tests for smartphones

Mar 2020 - May 2022

2 years 3 months

Product Owner for Media

Porsche AG

Creating and managing use cases, stories, backlog management and coordinating epics with stakeholders
Managing suppliers, international test departments and team members
Serving as the technical and strategic lead for product development
Regularly representing in key committees
Working in a SAFe-compliant manner
Specifying and aligning requirement specifications for the media domain for all series and architectures
Ensuring and retesting already developed and released software in quality management
Versioning of target data containers (ZDC) in a Porsche-specific tool, document indexing and managing document access (DMS)

Jun 2018 - Mar 2020

1 year 10 months

Function Owner for the Media Domain

Porsche AG

Independent work on a future-oriented function and product lifecycle management
Test validation during international trials with prototypes
Test validation of mobile devices for connectivity in the media area (Bluetooth, third-party apps like Spotify, Amazon Music)
Certification preparation and execution for iOS and Android smartphones regarding the automotive infotainment software
Coordination rounds with suppliers and international testing teams in the USA and China
Technical support for the development teams
Reporting to the Product Owner and the Release Train Engineer (RTE)
Agile collaboration with software developers
Interim support for the Apple CarPlay team at PAG (testing activities with special Apple hardware, certification support, and coordination with Apple in Cupertino)

Sep 2015 - May 2018

2 years 9 months

System Analyst for the Diagnostics Domain

SPARKS GmbH

Analytical ECU support and international variant testing to secure the equipment and country variations of four model series
International vehicle trials with prototypes (mainly Romania) to validate software in the infotainment area
Trace analyses of various system languages (Linux, Android)
Reporting to the Function Owner for the Systems team
Various load and stress tests with new smartphone hardware and software against the latest infotainment hardware and software
Acceptance testing of hardware according to PLM, downstream change management, and writing release notes for developer colleagues and workshops in after-sales
Working with test automation on the test rack and HIL/SIL test benches in the plant

Aug 2004 - Aug 2009

5 years 1 month

Automotive Mechatronics Technician

Mercedes Benz

International assignments for Mercedes-Benz dealerships (MB Leasing)
Introduction and validation of new vehicle models in Graz, Austria
Restoration work on behalf of Kienle Automobiltechnik
Service manager for new cars at the vehicle turnover sites in Kippenheim and Germersheim
Support of rollout processes for vehicles to other European countries

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Automotive (12.5 years), Energy (2.5 years), and Transportation (1 year).

Automotive

Energy

Transportation

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (13.5 years), Quality Assurance (8.5 years), Operations (5 years), Information Technology (4 years), Project Management (2.5 years), and Business Intelligence (2.5 years).

Product Development

Quality Assurance

Operations

Information Technology

Project Management

Business Intelligence

Summary

Currently, I support my client EnBW as a Senior Scrum Master/PO Coach. This extensive project is the fourth I get to work on as a freelancer. People see me as an energetic personality who acts quickly and solution-focused to leave a positive impression with my clients. I have deep knowledge in agile environments, since SCRUM and ASPICE have been with me for more than 7 years. SAFe has also been a big topic in my work. In total, I bring over 10 years of experience in the IT industry. I am pleased to be working in the energy sector right now. I also have to note, surprisingly, that there are many parallels to software development in the automotive industry.

Skills

Communication

Industry-appropriate Expression In Written And Verbal Communication
Project Management Led By Rte According To Safe And Aspice Compliance
Tooling: Microsoft Teams, Skype For Business, Outlook, Rocket Chat (For Audi), Trello

Skills

High Resilience In Ongoing Project Environments, Meeting Multiple Deadlines And Managing Task Force Activities
Strong Leadership Skills In An Agile Environment With Currently 14 Team Members
Disciplined Working Style And Good Time Management
Solution-oriented Approach Even Under Challenging Conditions
Soft Skills: Presentation Skills, Teamwork, Assertiveness, Innovative Mindset
Confident Use Of Various Plm And Dms Tools Across Projects (Jira)
Know-how Of Software Launches For Various Control Units

General Applications

Jira, Confluence, Group-cip, Group-dms, Sap, Cleverle, Skyway, Cluu, Sop Provisioning Tool For Backends, Miro, Postman, Filezilla, Putty
Clickup, Qlik Sense
Ms Project, Ms Planner, Kibana/grafana
Echonmeter App For Retrospectives

Porsche Technical Tooling

Esotrace-viewer, Bap-viewer, Canoe, Pidt, Pasdt, Piwis, Pudis
Carpad, Notepad++, Gin-logger Know-how

Bmw Tooling

Bmw Factory Viewer
Bmw Intranet
Bmw Booking Management

Enbw Tooling

Azure Devops
Preferably Ms Dynamics
Ms Planner
Various Dms Systems

Languages

German

Native

English

Intermediate

Russian

Intermediate

Education

Aug 2012 - Aug 2015

Bachelor of Science · Automotive Management · Glauchau, Germany

Sep 2009 - Jun 2012

Julius-Adolph-Stöckhardt-Gymnasium

General higher education entrance qualification · Döbeln, Germany

Aug 2004 - Jun 2007

Automotive Mechatronics Technician

Certifications & licenses

Apprenticeship as an Automotive Mechatronics Technician

Mercedes Benz

Profile

Created

August 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Michael based?

Michael is based in Karlsruhe, Germany.

What languages does Michael speak?

Michael speaks the following languages: German (Native), English (Intermediate), Russian (Intermediate).

How many years of experience does Michael have?

Michael has at least 15 years of experience. During this time, Michael has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 2 years and 11 months. Note that Michael may not have shared all experience and actually has more experience.

What roles would Michael be best suited for?

Based on recent experience, Michael would be well-suited for roles such as: Senior Scrum Master/Agile Coach for Automated Driving in the Plant, Senior Scrum Master/PO Coach for Digitalization/Generation, Senior Function Owner for Automotive Services and Native App Development.

What is Michael's latest experience?

Michael's most recent position is Senior Scrum Master/Agile Coach for Automated Driving in the Plant at BMW.

What companies has Michael worked for in recent years?

In recent years, Michael has worked for BMW, EnBW, CARIAD, Deutsche Bahn, and Porsche AG.

Which industries is Michael most experienced in?

Michael is most experienced in industries like Automotive, Energy, and Transportation and Logistics.

Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Product Development, Quality Assurance (QA), and Operations. Michael also has some experience in Information Technology (IT), Project Management, and Business Intelligence.

Which industries has Michael worked in recently?

Michael has recently worked in industries like Automotive, Energy, and Transportation and Logistics.

Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Product Development, Quality Assurance (QA), and Project Management.

What is Michael's education?

Michael holds a Bachelor in Automotive Management.

Does Michael have any certificates?

Michael has 1 certificate: Apprenticeship as an Automotive Mechatronics Technician.

What is the availability of Michael?

Michael is immediately available full-time for suitable projects.

What is the rate of Michael?

Michael's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.