Luis P.
Industry Expert (Interim Role)
Experience
Jan 2025 - Dec 2025
1 yearAmsterdam, Netherlands
Industry Expert (Interim Role)
Startupbootcamp
- Appointed as a strategic advisor and mentor to the C-suite of seven DeepTech startups within a venture capital portfolio, providing expert guidance in blockchain, robotics, and industrial IoT.
- Focused on refining business models, aligning product-market fit, and initiating commercial traction.
- Engaged in hands-on workshops and strategic reviews to support startups in securing letters of intent, enhancing investor readiness, and establishing early client engagement strategies.
- 80% of teams are improving their investor pitch and client targeting strategy.
- Facilitated the signing of 10 letters of intent with prospective clients and partners, generating a business pipeline valued at over USD 2.0 million within six months.
Apr 2023 - Sep 2024
1 year 6 monthsCopenhagen, Denmark
Project Director (Interim Role)
Nilfisk
- Supported Nilfisk’s strategic pivot toward Equipment-as-a-Service (EaaS) as outlined in the Business Plan 2022–2027.
- Co-created end-to-end service models including Rental, Fleet-as-a-Service, and Pay-per-Use contracts.
- Co-designed and implemented three pilot EaaS models with selected enterprise clients in Benelux and the UK, forecasting over €1.2M in projected annual recurring revenue.
- Built internal capabilities and developed scalable commercial frameworks to drive recurring revenue growth across Europe.
- Delivered six masterclasses and training sessions to over 70 commercial and technical stakeholders across Europe to prepare teams for EaaS model scaling.
Mar 2022 - Sep 2022
7 monthsMadrid, Spain
Venture Partner (Interim Role)
Byld
- Supported early-stage deal sourcing for a DeepTech-focused corporate venture studio, identifying, evaluating, and engaging startups across Germany, Switzerland, and Austria.
- Scouted and assessed over 100 early-stage startups, resulting in 12 high-quality investment prospects and two shortlisted for due diligence in robotics, AI, and advanced materials.
- Developed and implemented a structured evaluation framework for DeepTech startups, improving screening efficiency and alignment with the fund’s investment thesis.
Jul 2021 - Jan 2022
7 monthsStavanger, Norway
Project Manager (Interim Role)
Autostore
- Served as interim pricing and monetization strategist to support AutoStore’s productized solution for value-based SaaS pricing strategies, bundled product offerings, and monetization frameworks.
- Conducted over 12 Voice-of-Customer interviews with key system integrators and partners, uncovering critical monetization insights.
- Executed two proofs of concept in Norway for bundled offerings, validating product-market fit with long-tail customers.
- Delivered two dynamic pricing calculators to support pilot teams, reducing quote generation time and shortening the sales cycle by approximately 25%.
Jun 2020 - Jun 2021
1 year 1 monthStockholm, Sweden
Industry Advisor (Interim Role)
Epiroc
- Assessed and expanded Epiroc’s industrial data business through a two-phase engagement: strategic market evaluation and design and piloting of digital asset management solutions for underground mining equipment.
- Conducted over 55 qualitative interviews with C-level stakeholders across three continents, generating a comprehensive opportunity-gap analysis.
- Co-created two new digital service concepts in a six-month design phase, including condition-based monitoring and lifecycle optimization tools.
- Delivered a strategic roadmap for digital service commercialization, including pilot design and go-to-market strategy, positioning the company for increased recurring revenue.
Jan 2019 - May 2020
1 year 5 monthsDüsseldorf, Germany
Industry Advisor (Interim Role)
SIG
- Supported SIG’s transition from time-and-material service models to pay-on-performance contracts across aftermarket and field service operations.
- Designed and piloted performance-based service contracts across key global accounts, resulting in a 22% increase in service margin and a 15% reduction in unplanned downtime.
- Developed a modular pricing and contract framework enabling SIG to shift over 30% of aftermarket services toward recurring, outcome-based revenue models within 12 months.
Jun 2016 - Oct 2018
2 years 5 monthsCologne, Germany
Director of Commercial Service Operations
GKN Off-Highway
- Developed the commercial direction of industrial IoT businesses enabled by condition monitoring and predictive MRO management for large power transmission projects over €100 million in the paper, metals, and marine sectors.
- Led the development of the digital value proposition, pricing, and go-to-market strategy for the new business model.
- Implemented new digital service offerings across 28 European locations.
Nov 2015 - Jun 2016
8 monthsCologne, Germany
Director and Head of Service Strategy
Aker Solutions
- Led the go-to-market strategy for the introduction of CAPEX and its services in large energy infrastructure projects over €200 million.
- Developed marketing strategy for new data-driven services and created growth in selected markets through price, partner, promotion, and physical evidence management.
Feb 2013 - Oct 2015
2 years 9 monthsCologne, Germany
Development Manager EMEA, LATAM, and ASIA
Aker Solutions
- Led business development of large energy infrastructure projects over €200 million, including CAPEX, system engineering, installation, and commissioning services.
- Reorganized the regional partner network and service hub.
Oct 2009 - Oct 2012
3 years 1 monthFrankfurt, Germany
Development Manager EMEA
Parker Hannifin
- Strengthened relationships with key MRO distributors across North Africa and EMEA.
- Expanded and penetrated the Parker-store, OnsiteContainer, and HoseDoctor service concepts across Africa’s offshore and marine sectors.
Jul 2001 - Jul 2008
7 years 1 monthCaracas, Venezuela
Senior Field Engineer
Schlumberger
- Managed the entire lifecycle of upstream oil and gas projects over €500 million, including RFQ, job design, planning, start-up, installation, commissioning, and contracts for onshore and offshore operations.
- Acted as local field engineer with assignments in the USA, UK, France, and Austria.
Summary
Passionate and results-driven interim project director with 20 years of international experience leading the commercial success of digital service-centric and usage-based business models across the Oil & Gas, Energy, Manufacturing, and Logistics sectors.
As the founder of Klexu, a boutique advisory firm specializing in digital transformation projects and digital value creation models for industrial clients and DeppTech Startups, I bring deep expertise in Industry 4.0, Machine-as-a-Service (MaaS) procurement solutions, and Performance-Based Contracting. I have successfully delivered projects across Asia, Europe, Latin America, and Africa. Key strengths include program, sales management, strategic direction, digital value creation, and delivering measurable outcomes through innovative IoT-driven models.
Languages
Spanish
NativeGerman
AdvancedEnglish
AdvancedFrench
IntermediateItalian
Elementary ...and 1 more
Education
Jan 2018 - Dec 2025
Rotterdam School of Management
PhD · Operations Management · Rotterdam, Netherlands
Sep 2007 - Sep 2008
Audencia Business School
Master of Business Administration · Business Administration · Nantes, France
Sep 1997 - Jul 2002
University of the Armed Forces
Bachelor of Mechanical Engineering · Mechanical Engineering · Maracay, Venezuela
Certifications & licenses
Business and Change Management Coach (BCMC)
International Coaching Federation - Mesh Academy
Change Management Specialist Certification (CMS)
Management and Strategy Institute - MSI
Contract & Commercial Management Associate (CCMA)
International Association for Contract and Commercial Management
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