Kübra Ö.
Executive Director | Business Development, Product Management, and Marketing
Experience
Executive Director | Business Development, Product Management, and Marketing
SigortaAcentesi.com - RS Otomotiv
- Led product, commercial, and marketing functions for an insurtech aggregator marketplace platform.
- Spearheaded new business development initiatives, focusing on technological service and product innovation within the insurance sector.
- Oversaw product analysis, digital experience (DX) and user experience (UX) design, and UI design, leading project execution to commercialize new products.
- Defined and executed the digital product management strategy, designing business models, and leading the entire product lifecycle from ideation through launch and post-launch optimization.
- Developed and implemented strategic marketing initiatives for corporate branding and product branding, enhancing the company's market position.
- Designed and executed strategic and tactical communication and promotional activities targeting B2B users, the primary customers of our designed products.
- Crafted and implemented digital performance marketing strategies to drive brand growth, including regular performance monitoring and growth hacking initiatives.
- Created and managed digital growth plans for brand social media accounts, optimizing online presence and engagement.
- Led a cross-functional team responsible for product development, digital experience design, and integrated marketing efforts.
- Spearheaded digital marketing campaigns for newly developed products, ensuring effective market penetration and sustainable growth.
- Orchestrated expansion strategy in coordination with the Sales Team, aligning marketing efforts with overall business objectives.
- Designed and led comprehensive marketing plans for newly generated product brands, ensuring cohesive brand messaging across all channels.
- Led and manage the Business Development, Product, UX-UI and Brand Growth team.
Head of Business Development
TIKTAK (Shared Mobility)
- Directed and managed three main business lines: Corporate Sales, Brand Partnership, and Strategic Expansion.
- Held direct P/L responsibility, overseeing commercial capabilities and ownership of marketing, sales, and growth strategies for the business unit.
- Led Corporate Sales Team and Business Development Team.
- Defined the strategic corporate sales framework to support the firm's growth strategy.
- Led both "small-to-mid sized" and "large sized" corporate sales teams.
- Designed lead generation framework via digital marketing, events, and sponsorships.
- Managed big account sales customer relations.
Head of Electrified Vehicles Business Unit
TIKTAK (Shared Mobility)
- Held direct P/L responsibility for the Electrified Vehicles Business Unit.
- Designed the business unit organization.
- Led the business unit team in the design and execution of commercial and operational capabilities.
- Established all strategic KPIs and management dashboard schemes.
- Monitored day-to-day customer experience and operational performance.
- Coordinated and led marketing and communication plans.
- Defined and activated main expansion areas in the city for Electrified Rental Stations.
- Led the partnership models for potential expansion schemes.
- Led and manage the Business Development Team.
Business Development Senior Manager
LETGO
- Responsible for both Oto+ and Goods lines' expansion strategy and business development, including business model design, financials, and new partnerships.
- Led new location / geographical expansion business model evaluation.
- Managed partners/vendors scan, evaluation, and partnership relations.
- Oversaw expansion partners/vendors contracts relations.
- Designed new expansion business models and prepared them for execution.
- Followed up on new business model execution plans until delivery to Operation Teams.
- Acted as the PM lead and coordinated internal key commercial process development projects, reporting to Global Head Quarters.
Customer Experience Manager
TOFAŞ
Reported directly to the CEO, owning company-wide customer experience initiatives.
Redefined and installed the end-to-end customer strategy map of the whole organization.
Designed and supported the installment of the first Voice of Customer Platform.
Led end-to-end UX design of "Fiat Yol Arkadaşım Connected Car" Mobile App Platform.
Led business design of gamification approach on "Fiat Yol Arkadaşım" for member engagement.
Led design and implementation of customer experience strategy for: After Sales Online store, Voice Aided In Car Assistant, Dealer Digital Signage Platforms and On Site Configurator, Online Service Appointment, Courtesy Car After Sales Value Proposition, Fiat Brand Web/Mobilesites, Online car sales.
Designed end-to-end experience of TOFAŞ Go, an internal mobile and web platform for Employee engagement.
Implemented Customer Journey Analytics Data Science project.
Established the first Voice of Customer and design thinking methodology to feed into new R&D product design phase (for Egea and Doblo Facelift initiatives).
In coordination with HR Department took active role in Employee Experience researches and mapping.
First establisher and owner of Design Hackathons in the organization.
Leading member and mentor of the Innovation platforms of the organization.
Key leading member of the Digital Transformation Committee.
Customer Experience Lead
TOFAŞ
- Established and led the Customer Experience Department in the organization in 2010.
- designed the first Customer Experience Strategy framework of the organization.
- Established first Customer Journey Maps and Process Blueprints and rolled them out.
- Led all Customer Experience Qualitative and Quantitative Customer Insight Researches.
- Established Design Thinking Problem Solving Methodology in service experience design.
- Designed and executed Customer Experience Measurement infrastructure (CXI measurement).
- Designed and supported the implementation of branded value propositions of new customer experience initiatives and dealer customer-oriented processes.
- Trained and mentored all dealer networks on Customer Experience strategy and Experience initiatives and measurement scheme.
CRM Responsible
TOFAŞ
- Managed CRM marketing via end-to-end execution of CRM campaign management tools (Tofaş in-house, Paro/Koç integrations, Oracle Siebel).
- Designed and implemented CRM campaigns.
- Coordinated BTL marketing communication of all CRM campaigns.
- Led the process of the design of the unified customer Data Warehouse.
- Led the establishment of analytical CRM models (next best action analytics, propensity models, segmentation).
- Designed and executed the first Branded Loyalty Programs in the company (Fiat-Hayat Boyu Fiat and Alfa Romeo-AROC).
- Empowered and trained Dealers on CRM and loyalty programs.
- Led the design of branded mobile app platform for Fiat brand (Fiat Yol Arkadaşım-first edition in 2013).
Business Development Supervisor
Yurtiçi Lojistik
- Identified potential sectors and customers.
- Developed compelling value propositions.
- Delivered sales pitches.
- Designed business plans, feasibility studies, and RFP preparation.
- Designed contracts and led negotiations for big accounts.
- Closed sales for new customers for big accounts.
- Managed CRM responsibilities for assigned existing customers, focusing on revenue/business growth.
- Led and mentored the Business Development Team.
Business Development Specialist
TNT Post Group Lojistik
- Conducted market research.
- Generated sales leads.
- Conducted customer site visits and delivered sales pitch presentations.
- Conducted operational and cost feasibility studies for the related projects.
- Designed business plans, feasibility studies, and RFP preparation.
Summary
Highly accomplished and results-oriented digital product and business development leader with 25+ years of experience driving growth and innovation in the logistics, automotive, e-commerce and insurance sector. Proven ability to lead cross-functional teams, develop and execute successful strategies, and deliver exceptional results. Expertise in product management, digital marketing, sales, and business development. Passionate about leveraging technology to solve complex problems and create impactful solutions.
Languages
Education
Boğaziçi University
Master of Business Administration · Turkey
Istanbul Technical University
Industrial Engineering · Turkey
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