Jens Ihlenfeld - Freelance Media Planner / Freelance Media Consultant

Q: Where is Jens based?

Jens is based in Seevetal, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Jens speak?

Jens speaks the following languages: German (Native), English (Advanced), Italian (Elementary) .

Q: How many years of experience does Jens have?

Jens has at least 36 years of experience. During this time, Jens has worked in at least 7 different roles and for 6 different companies . The average length of individual experience is 5 years and 2 months . Note that Jens may not have shared all experience and actually has more experience.

Q: What is Jens's latest experience?

Jens's most recent position is Freelance Media Planner / Freelance Media Consultant at Mediaeffizienz Consulting .

Q: What companies has Jens worked for in recent years?

In recent years, Jens has worked for Mediaeffizienz Consulting .

Q: Which industries is Jens most experienced in?

Jens is most experienced in industries like Advertising and Food and Beverage .

Q: Which business areas is Jens most experienced in?

Jens is most experienced in business areas like Marketing and Strategy and Planning .

Q: Which industries has Jens worked in recently?

Jens has recently worked in industries like Advertising .

Q: Which business areas has Jens worked in recently?

Jens has recently worked in business areas like Marketing and Strategy and Planning .

Recommended expert

Seevetal, Germany

Experience

Jan 2007 - Present

19 years 2 months

Freelance Media Planner / Freelance Media Consultant

Mediaeffizienz Consulting

Media consultant for marketing decision makers in advertiser companies as direct clients
Media planner cooperating with creative and PR agencies
Media planner fully integrated into media agencies like MW Office/Dentsu, Wavemaker, OMD, Mediacom, Crossmedia
Designing successful cross-media strategies for brand launches and growth, image positioning, sales, events
In-depth analysis of target groups, markets, competitors and media; drawing conclusions and presenting insights
Creating and implementing optimal media plans in classic (TV, radio, print, DOoH/OOH, cinema, etc.), digital (video, display, social) and non-traditional (sponsorship, events, content); B2B and B2C audiences; targeting local, regional, national, international
Critically evaluating media proposals, negotiating and optimizing media buying terms and media KPIs
Conducting selection procedures and managing media agencies alongside the advertiser company

Jan 2006 - Dec 2007

2 years

Media Manager

Masterfoods

Managed media buying and annual negotiations for TV, print and digital in Germany and Austria; oversaw media planning and buying agencies and media auditors; consultant for brand managers across all product categories; further optimized media efficiency, KPI management and contract terms internationally; media budget >€65M p.a.
Developed innovative content marketing partnership with Burda Publishing
Improved media efficiency by about 3% year-on-year despite shrinking advertising budgets

Jan 2001 - Dec 2006

6 years

Client Service Director

Carat

Responsible for designing and implementing media strategy and planning for all communication campaigns (launch, image and sales) for passenger cars and commercial vehicles of Renault Germany AG; media channels TV, radio, print, OOH, cinema, digital; led client team of 6 media planners; coordinated media buying and research; developed media innovations; negotiated annual media agreements and partnerships; ongoing reporting and management of media optimization, media and productivity KPIs; international presentations and coordination of benchmarking and best practice cases; media budget >€120M p.a.
Delivered highest client satisfaction alongside strong account profitability
Integrated digital media channels into cross-media overall communications planning
Continuously increased media efficiency by about 3% p.a. amid shrinking budgets, growing media diversification, digital transformation and rising media and creative quality

Jan 1998 - Dec 2001

4 years

Media Director

Initiative Media

Profit-responsible head of the agency's secondary brand CMS with a team of 3 media planners; previously media group leader; developed media strategies, created media plans for TV, radio, print, OOH; ongoing media optimization and media negotiations; coordinated buying, research, international; media consultant for brand managers including Unilever, Rover/Land Rover, SsangYong, Motorola, Colt Telecom, Volksfürsorge, Burda Publishing, Gong Publishing, Bree Collection.
Achieved profit turnaround for the CMS business unit through successful new business acquisition, revenue maximization with existing clients and team development including coaching junior staff
Designed and implemented specific media plans for clients across various industries and sizes, targeting branding and performance objectives, B2C and B2B audiences

Jan 1993 - Dec 1997

5 years

Media Group Leader

Initiative Media

Profit-responsible head of the agency's secondary brand CMS with a team of 3 media planners; previously media group leader; developed media strategies, created media plans for TV, radio, print, OOH; ongoing media optimization and media negotiations; coordinated buying, research, international; media consultant for brand managers including Unilever, Rover/Land Rover, SsangYong, Motorola, Colt Telecom, Volksfürsorge, Burda Publishing, Gong Publishing, Bree Collection.
Achieved profit turnaround for the CMS business unit through successful new business acquisition, revenue maximization with existing clients and team development including coaching junior staff
Designed and implemented specific media plans for clients across various industries and sizes, targeting branding and performance objectives, B2C and B2B audiences

Jan 1991 - Dec 1993

3 years

Media Planner

MWI Markenwerbung International

Media advisor for marketing decision makers at Colgate Palmolive, Hamburg-Mannheimer, Eurocard/Mastercard and various new business projects, e.g. retail. Responsibilities included developing and implementing media strategy, media planning across all channels (focus on TV), coordinating internally and externally, and negotiating media deals
Quickly gained strong media expertise and successfully used it in challenging client consulting tasks

Jan 1990 - Dec 1991

2 years

Client Advisor

GILDE Werbeagentur

Advised clients on product marketing for Deutsche Bundespost and paint/lacquer manufacturers
Successfully executed integrated communication campaigns

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (36 years) and Food and Beverage (2 years).

Advertising

Food and Beverage

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (36 years) and Strategy (23 years).

Marketing

Strategy

Skills

Ms Office: Very Good (Powerpoint, Excel, Word, Outlook, Teams)
Mediatools: Very Good (Mds For Market Media Studies B4p, Ma, Awa, Vuma, Lae Etc.; Planning Software Tv, Radio, Digital, Plan-tv, Tv Control, Radioxpert; Competitor Analysis Nielsen Media Research)

Languages

German

Native

English

Advanced

Italian

Elementary

Education

Oct 1985 - Jun 1990

University of Hamburg

Diploma in Business Administration, focus on Marketing · Economics · Hamburg, Germany · Graduated with distinction, thesis: "Problem of Teleshopping",

Oct 1983 - Jun 1985

DMB&B Advertising Agency, Hamburg

Advertising Merchant · Hamburg, Germany · Graduation "Very Good"

Oct 1974 - Jun 1983

Klosterschule

High School · Hamburg, Germany · Grade 2.0

Profile

Created

February 2024

Last Update

February 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Jens based?

Jens is based in Seevetal, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Jens speak?

Jens speaks the following languages: German (Native), English (Advanced), Italian (Elementary).

How many years of experience does Jens have?

Jens has at least 36 years of experience. During this time, Jens has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 5 years and 2 months. Note that Jens may not have shared all experience and actually has more experience.

What roles would Jens be best suited for?

Based on recent experience, Jens would be well-suited for roles such as: Freelance Media Planner / Freelance Media Consultant, Media Manager, Client Service Director.

What is Jens's latest experience?

Jens's most recent position is Freelance Media Planner / Freelance Media Consultant at Mediaeffizienz Consulting.

What companies has Jens worked for in recent years?

In recent years, Jens has worked for Mediaeffizienz Consulting.

Which industries is Jens most experienced in?

Jens is most experienced in industries like Advertising and Food and Beverage.

Which business areas is Jens most experienced in?

Jens is most experienced in business areas like Marketing and Strategy and Planning.

Which industries has Jens worked in recently?

Jens has recently worked in industries like Advertising.

Which business areas has Jens worked in recently?

Jens has recently worked in business areas like Marketing and Strategy and Planning.

What is Jens's education?

Jens holds a Bachelor in Economics from University of Hamburg.

What is the availability of Jens?

Jens is immediately available part-time for suitable projects.

What is the rate of Jens?

Jens's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.