Jens Ihlenfeld
Freelance Media Planner / Freelance Media Consultant
Experience
Jan 2007 - Present
18 years 7 months Seevetal, Germany
Freelance Media Planner / Freelance Media Consultant
Mediaeffizienz Consulting
- Media consultant for marketing decision makers in advertiser companies as direct clients. - Media planner in cooperation with creative and PR agencies. - Media planner fully integrated in media agencies such as MW Office/Dentsu, Wavemaker, OMD, Mediacom, Crossmedia. - Conception of successful cross-media media strategies for brand launches and development, image positioning, sales, events. - In-depth analyses of target groups, markets, competitors and media; derivation and presentation of learnings. - Creation and implementation of optimal media plans: traditional (TV, radio, print, DOoH/OOH, cinema etc.), digital (video, display, social) and non-traditional (sponsorship, events, content); target groups B2B and B2C; targeting local, regional, national, international. - Critical evaluation of media offers, negotiation and optimization of media buying conditions and media KPIs. - Implementation of selection processes and management of media agencies on behalf of the advertiser. - Industries: Automotive, Chemicals, Energy, Finance, Food, Retail/E-Commerce, Healthcare, Cosmetics, Media, Telecommunications, Tourism, Transport. - Brands: Daimler Trucks, Renault Retail Group, ADAMA, Sasol, Hamburg Energie, JET, Shell, Barmer GEK, IKK Classic, Oldenburgische Landesbank, Mayo Lübeck Feinkost, Pfennigs Berlin Feinkost, Popp Feinkost, Kellogg’s, Yakult, ECE, OTTO, REWE, Sitzfeld, Abiomed, Ipsen, Janssen, MSD, UCB, GSK, Pfizer, TAD, Aldo Vandini, Kanebo Sensai, Landwirtschaftsverlag, Olympia Verlag, VIACOM TV, Vodafone, Deutsches Museum München, HVV, Rolph ÖPNV Rheinland-Pfalz etc.
Jan 2005 - Dec 2008
2 yearsMedia Manager
Masterfoods
- Management of media buying and annual media negotiations for TV, print and digital in Germany and Austria; management of media planning and buying agencies as well as media auditor; consultant for brand managers across all product areas; further optimization of media efficiency, KPI management and contract terms internationally; media budget >€65 million p.a. - Development of an innovative content marketing cooperation with Burda Verlag. - Improvement of media efficiency by approx. 3% vs previous year despite decreasing advertising budgets.
Jan 2001 - Dec 2006
6 yearsClient Service Director
Carat
- Responsibility for conception and implementation of media strategy and planning of all communication campaigns for launch, image and sales of Renault Germany AG’s passenger cars and commercial vehicles; media channels TV, radio, print, OOH, cinema, digital; leadership of the client team of 6 media planners; coordination of media buying, research; development of media innovations; negotiation of annual media agreements and cooperations; ongoing reporting and management of media optimization, media and productivity KPIs; international presentation and coordination of benchmarking and best practice cases; media budget >€120 million p.a. - Achievement of highest client satisfaction combined with high account profitability. - Integration of digital media channels into the cross-media overall communication planning. - Continuous increase of media efficiency by approx. 3% p.a. in an environment of declining budgets, increasing media diversification, digital transformation, growing media and creative quality.
Jan 1998 - Dec 2002
4 yearsMedia Director
Initiative Media
- Profit-responsible management of the agency’s secondary brand CMS with a team of 3 media planners. - Conception of media strategies, preparation of media plans for TV, radio, print, OOH. - Ongoing media optimization and media negotiations. - Coordination of buying, research, international. - Media consultant for brand managers including Unilever, Rover/Land Rover, SsangYong, Motorola, Colt Telecom, Volksfürsorge, Burda Verlag, Gong Verlag, Bree Collection. - Profit turnaround for the CMS business unit through successful new business acquisition, revenue maximization with existing clients, and team development including coaching of junior staff. - Conception and implementation of specific media plans for clients of various industries and sizes, targeting branding and performance, audiences B2C and B2B.
Jan 1992 - Dec 1998
5 yearsMedia Group Leader
Initiative Media
- Conception of media strategies, preparation of media plans for TV, radio, print, OOH. - Ongoing media optimization and media negotiations. - Coordination of buying, research, international. - Media consultant for brand managers including Unilever, Rover/Land Rover, SsangYong, Motorola, Colt Telecom, Volksfürsorge, Burda Verlag, Gong Verlag, Bree Collection. - Conception and implementation of specific media plans for clients of various industries and sizes, targeting branding and performance, audiences B2C and B2B.
Jan 1991 - Dec 1993
3 yearsMedia Planner
MWI Markenwerbung International
- Media advisor for the marketing decision makers of Colgate Palmolive, Hamburg-Mannheimer, Eurocard/Mastercard and various new business projects, e.g. retail. - My responsibilities included conceiving and implementing media strategy, media planning across all media (focus on TV), internal and external coordination as well as media negotiations. - Rapid acquisition of excellent media expertise, successful deployment in demanding client advisory tasks.
Jan 1990 - Dec 1992
2 yearsClient Advisor
Gilde Werbeagentur
- Client advisor for product marketing for Deutsche Bundespost and paint/varnish manufacturers. - Successful implementation of integrated communication campaigns.
Languages
German
Native
English
Advanced
Italian
Elementary
Education
Oct 1985 - Jun 1990
University of Hamburg
Diploma in Business Administration, major in Marketing · Economics · Hamburg, Germany · Excellent
Oct 1974 - Jun 1983
Klosterschule Hamburg
High School Diploma · Hamburg, Germany · 2.0
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