Jens I. - Freelance Media Planner / Freelance Media Consultant

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Seevetal, Germany

Experience

Jan 2007 - Present

18 years 9 months

Seevetal, Germany

Freelance Media Planner / Freelance Media Consultant

Mediaeffizienz Consulting

Media consultant for marketing decision-makers at advertisers as direct clients.
Media planner in cooperation with creative and PR agencies.
Media planner fully integrated into media agencies such as MW Office/Dentsu, Wavemaker, OMD, Mediacom, Crossmedia.
Design of successful cross-media strategies for brand launches and growth, image positioning, sales, events.
In-depth analyses of target groups, markets, competition, and media; deriving and presenting learnings.
Development and implementation of optimal media plans: classic (TV, radio, print, DOoH/OOH, cinema, etc.), digital (video, display, social), and non-classic (sponsorship, events, content); B2B and B2C targets; local, regional, national, international targeting.
Critical evaluation of media offers, negotiation and optimization of media buying conditions and media KPIs.
Conducting selection processes and managing media agencies on behalf of the advertiser.
Industries: Automotive, Chemicals, Energy, Finance, Food, Retail/E-Commerce, Healthcare, Cosmetics, Media, Telecom, Tourism, Transport.
Brands: Daimler Trucks, Renault Retail Group, ADAMA, Sasol, Hamburg Energie, JET, Shell, Barmer GEK, IKK Classic, Oldenburgische Landesbank, Mayo Lübeck Feinkost, Pfennigs Berlin Feinkost, Popp Feinkost, Kellogg’s, Yakult, ECE, OTTO, REWE, Sitzfeld, Abiomed, Ipsen, Janssen, MSD, UCB, GSK, Pfizer, TAD, Aldo Vandini, Kanebo Sensai, Landwirtschaftsverlag, Olympia Verlag, VIACOM TV, Vodafone, Deutsches Museum München, HVV, Rolph ÖPNV Rheinland-Pfalz, etc.

Jan 2006 - Dec 2007

2 years

Media Manager

Masterfoods

Management of media buying and annual negotiations for TV, print, and digital in Germany and Austria; overseeing media planning and buying agencies as well as media auditor; consultant for brand managers across all product areas; further optimization of media efficiency, KPI management, and contract terms internationally; media budget >€65M p.a.
Development of an innovative content marketing partnership with Burda Verlag.
Optimized media efficiency by about 3% vs. the previous year despite declining ad budgets.

Jan 2001 - Dec 2006

6 years

Client Service Director

Carat

Responsible for designing and implementing media strategy and planning for all launch, image, and sales communications campaigns for passenger cars and commercial vehicles of Renault Germany AG; media channels: TV, radio, print, OOH, cinema, digital; leading a client team of 6 media planners; coordinating media buying and research; developing media innovations; negotiating annual media agreements and partnerships; ongoing reporting and management of media optimization, media and productivity KPIs; international presentation and coordination of benchmarking and best practice cases; media budget >€120M p.a.
Delivered highest client satisfaction while maintaining strong account profitability.
Integrated digital media channels into the cross-media overall communications plan.
Achieved continuous media efficiency gains of about 3% p.a. amid shrinking budgets, increasing media diversification, digital transformation, and rising media and creative quality.

Jan 1998 - Dec 2001

4 years

Media Director

Initiative Media

Profit-responsible head of the agency’s secondary brand CMS with a team of 3 media planners.
Designing media strategies and creating media plans for TV, radio, print, and OOH.
Ongoing media optimization and media negotiations.
Coordinating buying, research, and international work.
Media consultant for brand managers at Unilever, Rover/Land Rover, SsangYong, Motorola, Colt Telecom, Volksfürsorge, Burda Verlag, Gong Verlag, Bree Collection.
Achieved profit turnaround for the CMS business unit through successful new business acquisition, revenue maximization with existing clients, and team development including coaching of junior staff.
Designed and implemented specific media plans for clients of various industries and sizes, focusing on branding and performance, targeting B2C and B2B audiences.

Jan 1993 - Dec 1997

5 years

Media Group Head

Initiative Media

Designing media strategies and creating media plans for TV, radio, print, and OOH.
Ongoing media optimization and media negotiations.
Coordinating buying, research, and international work.
Media consultant for brand managers at Unilever, Rover/Land Rover, SsangYong, Motorola, Colt Telecom, Volksfürsorge, Burda Verlag, Gong Verlag, Bree Collection.
Designed and implemented specific media plans for clients of various industries and sizes, focusing on branding and performance, targeting B2C and B2B audiences.

Jan 1991 - Dec 1993

3 years

Media Planner

MWI Markenwerbung International

Media advisor for marketing decision-makers at Colgate Palmolive, Hamburg-Mannheimer, Eurocard/Mastercard, and various new business projects, e.g., retail.
Tasks included designing and executing media strategy, media planning across all channels (focus on TV), internal and external coordination, and media negotiations.
Quickly acquired excellent media expertise and successfully applied it in demanding client consulting tasks.

Jan 1990 - Dec 1991

2 years

Client Advisor

Gilde Werbeagentur

Client advisor for product marketing at Deutsche Bundespost and paint/coatings manufacturers.
Successfully executed integrated communications campaigns.