Ivo Bock

Expert in Market Research & Negotiation | Driving Data Efficiency - Ex-Nielsen / NielsenIQ FMCG / CPG / Retailer -️ Pitch

Ivo Bock
Henstedt-Ulzburg, Germany

Experience

Sep 2021 - Present
3 years 6 months
Henstedt-Ulzburg, Germany

Freelance Consultant

Data-Adviser Ivo Bock

Data-Adviser Ivo Bock was founded in 2021 and offers consulting services around market research data. Both FMCG / CPG companies and retail organizations generate a competitive advantage through my market research and consulting expertise through intelligent data purchasing and goal-oriented data management.

#FMCG #CPG #Food #NonFood #Health&Beauty #Negotiation #Pitch Consulting #Goto Market Support #Market Research Contracts #Price-Promotion #Marketing-Mix #DataLake #Decentralized Data Collaboration Platform #Confidential Computing #Blockchain #Market Research #Market Structure #Category Management #Nielsen #NielsenIQ #IRI #Iriworldwide #GfK

Jan 2016 - Aug 2021
4 years 8 months

Cluster-Leader International Clients & Global Client Business-Partner

NielsenIQ (The Nielsen Company GmbH)

Responsibilities include: customer contact, planning, communication

  • Leading global tenders of up to 75 million US dollars
  • Building and developing contacts at board level
  • Setting objectives with customers and planning Nielsen activities
  • Consolidation of services/results including customer presentations
  • Leading cross-functional meetings to find solutions to complex challenges (IT, Media, Marketing, Finance, etc.)
  • Budget and forecast planning, creation of business plans
  • Responsibility for cross-country communication
  • Preparation of monthly reports (key figures, comments, etc.)
  • Responsibility and optimization of all processes
  • Internal contact person for management and specialist departments
  • Mentor for aspiring managers
Jan 2010 - Dec 2016
6 years

Director International Clients & Global Client Business-Partner

NielsenIQ (The Nielsen Company GmbH)

Responsibilities include: international customer management, team leadership

  • Negotiation up to 25 million US dollars in over 63 countries
  • Leadership, inspiration and development of a team of 10 employees
  • Management of several customer teams with revenue and personnel responsibility
  • Coordination of international projects
  • Development of global budget plans and strategic customer plans
  • Results presentations and negotiations
  • Development of customer and sales strategies involving internal departments (Marketing, Sales, Market Research, etc.)
Jan 2004 - Dec 2010
7 years

Senior-Client-Executive

NielsenIQ (The Nielsen Company GmbH)

  • Strategic relationship building with customers
  • Leadership of ten employees as team leader
  • Development of solutions/recommendations through special analyses
  • Development of new approaches to buyer group analysis
  • Strategy presentations for management
  • Supporting the customer with brand plans and product launches
  • Negotiation of a global contract with an international corporation
Jan 2001 - Dec 2004
3 years

Client-Sales-Manager

NielsenIQ (The Nielsen Company GmbH)

Jan 1998 - Dec 2000
2 years
Bad Homburg, Germany

Key-Account-Executive

FileNet Corporation

  • Market acquisition for a new web-based software technology
  • Maintenance and active expansion of the customer base throughout Germany
  • Customer acquisition from initial contact to final offer to conclusion
Jan 1997 - Dec 1998
2 years
Munich, Germany

Key-Account-Manager

Parametric Technology

  • Market preparation for a new software technology in the field of CAD and Product-Lifecycle-Management
  • Customer acquisition from initial contact to final offer to conclusion
Jan 1991 - Dec 1997
6 years
Neuss, Germany

Major-Account-Manager

Xerox Corporation

  • Key Account Manager for major customers in Germany
  • Building and maintaining customer relationships with Japanese-origin companies in Germany
  • Deputy team leader for 10 employees

Summary

Kunden begeistern. Challenges annehmen. Ziele verfolgen. Ich bin bereit – für neue Aufgaben und Herausforderungen! Mein Ziel ist es, in einem zukunftsorientierten Umfeld meine Fachkenntnisse und Stärken als Freiberufler einzubringen und aktiv Wachstumschancen zu ergreifen und zu realisieren. Als erfahrener Global-Key-Account-Manager bleibe ich eng an den Bedürfnissen meiner Kunden und feile hartnäckig an maßgeschneiderten Lösungen. Meine Ziele behalte ich stets im Fokus, arbeite dabei umsetzungsstark frei nach dem Motto: "A good solution today is better than a perfect tomorrow"!

Languages

German
Native
English
Advanced
French
Advanced

Education

Oct 1996 - Jun 1998

Grone Schule, Hamburg

Industriefachwirt (IHK) mit Mentoren-Ausbildung

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