Deep knowledge of tools and technologies:
Languages:
Taking on projects, interim positions and tasks in quantitative market research, data analysis and data mining.
Many years of experience, broad know-how, quick familiarization with new projects/tasks and direct takeover of activities in the area of:
Designing quantitative market research studies
Developing research designs and questionnaires
Questionnaire programming
Organizing and conducting market research projects
Managing and coordinating field service providers
Data preparation and analysis with SPSS and Excel
Multivariate data analyses, factor analysis, cluster analysis
Conjoint analyses
Creating meaningful charts, reports and presentations
Shopper research at the POS
Segmentation
Data mining and text mining.
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