Dieter Ratz

Basic Study: Bacon in Germany

Hamburg, Germany

Experience

Jan 2020 - Dec 2021
1 year

Basic Study: Bacon in Germany

Danish Crown

  • Study to support the relaunch of bacon in Germany.
  • Combination of qualitative and quantitative methods.
  • Developing the study design and questionnaire.
  • Conducting and coordinating the project.
  • Reporting and presenting results.
Jan 2018 - Dec 2020
2 years
Elmshorn, Germany

Teaching Evaluations

Nordakademie

  • Data preparation and analysis with SPSS.
  • Creating and updating reports.
Jan 2016 - Dec 2019
2 years

International Study and Concept Test for New Smoking Forms

Imperial Tobacco Group, concept M GmbH

  • Researching motives and attitudes towards smoking, e-cigarettes and vaping.
  • Analyzing opportunities and barriers of new smoking forms.
  • Combining qualitative and quantitative findings.
Jan 2015 - Dec 2022
7 years

Shopper Research, Category Management, Virtual Reality

VRInsight

  • Advancing market research with virtual reality.
  • Shelf optimization.
  • Conducting package tests and simulating shopping behavior at the POS.
  • Creating virtual test markets.
  • Segmentation and MaxDiff analysis.
Jan 2015 - Dec 2016
2 years

International Customer Segmentation Study

BSH Hausgeräte / concept M GmbH

  • Conducting a global online study.
  • Developing the questionnaire.
  • Coordinating fieldwork with service providers.
  • Data analysis with SPSS and segmentation.
Jan 2015 - Dec 2015
1 year
Hamburg, Germany

Customer Segmentation

Greenpeace

  • Segmenting Greenpeace members.
  • Developing special Greenpeace milieus (modelled on Sinus milieus).
  • Validating the segmentation.
Jan 2013 - Dec 2014
1 year

Online Banner Pretest

Pilot GmbH

  • Designing and programming a conjoint approach to measure animated banners.
  • Conducting and analyzing the test.
Jan 2013 - Dec 2014
1 year
Berlin, Germany

Data Mining Project for Early Insolvency Detection

Toll Collect

  • Pilot project/feasibility study.
  • Creating an analysis dataset.
  • Exploratory data analysis.
  • Building models with decision trees and validating the model.
Jan 2010 - Dec 2015
5 years

Results/Data Checking and SPSS Analysis Routines

Deutsche Post

  • Checking complex SPSS analysis scripts.
  • Verifying existing results.
Jan 2010 - Dec 2014
3 years
Frankfurt am Main, Germany

Data Analysis, Statistical Consulting

University of Music and Performing Arts

  • Analyzing teaching evaluations.
  • Creating reports.
  • Statistical consulting for research projects, theses and dissertations.
Jul 2007 - Present
18 years 1 month
Hamburg, Germany

Freelance Market Research/Data Analysis

M-Forschung

  • Designing quantitative market research studies
  • Developing research designs and questionnaires
  • Questionnaire programming
  • Organizing and conducting market research projects
  • Managing and coordinating field service providers
  • Data preparation and analysis with SPSS/Excel
  • Multivariate data analyses like factor analysis, cluster analysis, etc.
  • Conjoint analyses, including CBC, ACA, ACBC and MaxDiff
  • Creating meaningful charts, reports and presentations
  • Data mining including text mining, using tools like SPSS Modeler, RapidMiner and Orange
  • Shopper research at the POS
  • Customer segmentation

Deep knowledge of tools and technologies:

  • SPSS
  • Sawtooth Conjoint
  • SAS (Advanced Base course)
  • MS Excel, PowerPoint and Word.

Languages:

  • English: Business fluent in speech and writing
  • French: Basic knowledge.
Sep 2004 - Jun 2007
2 years 10 months

E-Commerce Manager

Volksfürsorge

  • Building and developing an online shop for computer accessories and travel market.
May 2003 - Aug 2004
1 year 4 months

Customer Loyalty Analyst

Cocus AG

  • Designing and calculating a customer value model.
  • Developing analytical CRM.
Jun 2001 - Aug 2002
1 year 3 months

Market Research Officer

Stella AG

  • Designing and conducting market research studies in live entertainment.
Aug 1998 - Jun 2001
2 years 11 months

Market Researcher

Transcend Information Trading

  • Conducting research projects.
  • Performing online market research and web analytics with SPSS.
Nov 1997 - Jun 1998
8 months
Nuremberg, Germany

Market Research Intern

GfK

Summary

  • Taking on projects, interim positions and tasks in quantitative market research, data analysis and data mining.

  • Many years of experience, broad know-how, quick familiarization with new projects/tasks and direct takeover of activities in the area of:

  • Designing quantitative market research studies

  • Developing research designs and questionnaires

  • Questionnaire programming

  • Organizing and conducting market research projects

  • Managing and coordinating field service providers

  • Data preparation and analysis with SPSS and Excel

  • Multivariate data analyses, factor analysis, cluster analysis

  • Conjoint analyses

  • Creating meaningful charts, reports and presentations

  • Shopper research at the POS

  • Segmentation

  • Data mining and text mining.

Languages

German
Native
English
Advanced
French
Elementary

Education

Oct 1990 - Jun 1997

University of Erlangen-Nuremberg

Diplom-Kaufmann, with distinction · Business Administration, core subjects: Marketing, Statistics, Psychology · Erlangen, Germany

Oct 1988 - Apr 1989

Commercial Vocational College, Villingen-Schwenningen

Computer Science for High School Diploma · Villingen-Schwenningen, Germany

Jul 1975 - Jun 1988

Secondary Education

High school diploma · Germany