Devendra S. - General Manager – Vehicle Integration

Go to Website

Pune, India

Experience

Jan 2020 - Present

5 years 8 months

India

General Manager – Vehicle Integration

Tata Motors Ltd.

Spearheading family chief engineering functions for Pickup vehicles while orchestrating VAVE (Value Analysis/Value Engineering) initiatives for SCV and PU platforms.
Driving end-to-end delivery of high-impact projects including Yodha BS6 compliance, platform modularity, margin optimization, weight reduction, and material yield enhancement.
Leading advanced engineering developments such as Yodha Facelift CNG, integration of Front Independent Suspension, and Euro6 upgrade for the Xenon model targeting the IB market.
Pioneering the Yodha 2T project, a breakthrough N2 segment vehicle derived from N1 platform, earning the prestigious TATA Innovista award for innovation excellence.
Championing improvements in fuel economy, dynamic handling, drivability, and robustness under enhanced market load conditions.
Achieved a remarkable 25% increase in project delivery efficiency by implementing streamlined process and enhancing team collaboration.
Recognized for fostering a culture of innovation and continuous improvement, leading to the successful launch of multiple vehicle models that not only met but exceeded market expectations and customer satisfaction.
Spearheaded a team of 25 direct reports and coordinated with over 60 associates, ensuring seamless collaboration across multiple departments including Tata Technologies and external partners.
Developed and executed integration strategies aligned with corporate goals, ensuring compliance with regulatory standards and advancing Tata Motors’ position in the automotive market.
Spearheaded the integration of advanced vehicle technologies, resulting in a 12% enhancement in overall vehicle performance metrics.
Developed and executed a risk assessment framework that reduced project delays by 15%, ensuring timely delivery of vehicle programs.
Enhanced lifecycle budget management for vehicle programs, achieving 5% reduction in costs while maintaining high-quality standards.

Jan 2009 - Dec 2019

11 years

India

Assistant General Manager – CAB Design

Tata Motors Ltd.

Delivered expertise in Sheet Metal Die Design & Fixture engineering, contributing to flagship projects including Tata Indigo, Nano, Safari (Passenger Vehicles), and ACE series (Commercial Vehicles).
Acted as the CAB Design lead representative for Tata INTRA, managing critical modules such as BIW, trims, and HVAC, driving project lifecycle from benchmarking, packaging, styling, feasibility studies, prototyping, validation, through to production launch.
Engineered material yield improvements exceeding 65% in Tata INTRA, establishing a new benchmark in manufacturing efficiency.
Attained Black Belt certification from Forming Technologies Inc., mastering advanced forming simulation techniques to embed Design for Manufacturability (DFM) principles at the conceptual stage, improving material utilization.
Led capacity-building efforts by training over 350 engineers on forming simulation software, catalyzing a paradigm shift in Tata Motors’ engineering practices.

Jun 1999 - Dec 2008

9 years 7 months

India

Team Leader – Product Engineering (PE)

Tata Motors Ltd.

Conceptualized and designed precision tooling and dies for critical automotive body panels, including body side outers, door inners, roofs, hoods, and rear walls across multiple passenger and commercial vehicle platforms.
Collaborated with global OEMs like Ford & Honda, delivering world-class designs adhering to international standards & quality benchmarks.

Jan 1998 - Dec 1999

2 years

Lorem ipsum dolor sit amet

CTR Mfg.

Dec 1995 - Dec 1997

2 years 1 month

Lorem ipsum dolor sit amet

Growel Times Ltd.

Summary

Visionary Automotive Leader with nearly 30+ years of experience in Product Design & Development, Vehicle Integration, and BIW (CAB) engineering for commercial and passenger vehicles, driving global product strategies and execution.
Proven track record in spearheading full vehicle lifecycle management, from market analysis, concept ideation, and vehicle architecture design to validation, SOP, and post-launch performance optimization.
Expert in Performance Attribute Leadership (PAL), Design Verification Plan (DVP), and Engineering Sign-Off, ensuring compliance with global standards (GNCAP, ADAS) while delivering superior safety, weight reduction, and cost-competitive solutions.
Showcased success in cross-functional leadership, coordinating multi-disciplinary teams across design, tooling, testing, service, and marketing to achieve key vehicle-level KPIs and margin improvement.
Innovator and certified Black Belt in sheet metal forming simulation, driving material yield enhancements, weight optimization, and VAVE initiatives, improving product margins and global market competitiveness.
Accomplished in CAB & Chassis design and production engineering, proficient in sheet metal die design, fixture development, and plastic molding, with a strong focus on DFM, DFA, and DFMEA methodologies to accelerate development timelines.
Award-winning contributor, leveraging advanced light weighting strategies and cutting-edge technology integration, fostering revenue growth and elevating brand presence in domestic and international markets.