Can Y.
Global Client Strategy & Intelligence Director – Media Economy
Experience
Oct 2023 - Sep 2025
2 yearsGlobal Client Strategy & Intelligence Director – Media Economy
Publicis Groupe
- Directed ad-economy forecasts across 50+ markets (~$600B spend).
- Built AI-driven BI platforms (MAPE 8–10%) and automated pipelines for scenario planning.
- Produced competitive intelligence on digital platforms (Meta, Alphabet, Amazon, TikTok) using SMI, Euromonitor, eMarketer, Salesforce, Eurostat, and broker research.
- Delivered C-suite briefings and board-level reports, simplifying complex adoption and monetization dynamics into strategic recommendations.
- Coordinated 20+ analysts globally, standardizing methodologies and outputs.
May 2022 - Oct 2023
1 year 6 monthsDirector, Business Development and Growth Intelligence
Publicis Groupe
- Embedded live intelligence into pitches (Adobe, Aldi, LVMH, Lego, Mondelez, Pfizer), contributing to strategic wins.
- Transformed function from passive forecasting to active deal support via centralized libraries and real-time updates.
- Launched targeted LinkedIn outreach to senior decision-makers, elevating Groupe visibility at the executive level.
Feb 2021 - May 2022
1 year 4 monthsGlobal Marketing Performance & Network Director (Mercedes)
Publicis Groupe
- Rolled out 'Ways of Working' to 41 global markets, achieving 100% adoption across regional and local teams.
- Deployed centralized Power BI dashboards for campaign planning, measurement, and investment tracking.
- Coordinated global client and agency teams to align KPIs and ensure consistent execution across all markets.
- Connected global strategy to local execution, reinforcing adoption at the market level and securing long-term client satisfaction.
- Supported transition to advanced analytics, improving efficiency in paid media investments.
Apr 2019 - Apr 2021
2 years 1 monthDirector, Business Development
Publicis Groupe
- Partnered with the CEO on transformation initiatives across media/creative/data/PR to unlock cross-agency synergies.
- Shaped multi-market pitch narratives (Vodafone, Disney, P&G) and integrated solution proposals.
- Evaluated M&A prospects through market scans, benchmarks, and capability assessments.
Jul 2018 - Nov 2019
1 year 5 monthsStrategy Group Director of P&G Brands
Publicis Groupe
- Led media strategy, investment, and community management for P&G Turkey & Caucasia, achieving a 1.5× improvement in annual P&G agency evaluation scores.
- Sustained Publicis’ position as P&G’s Agency of Record (AOR) in the region, reinforcing strategic partnership and trust.
- Directed cross-functional teams (strategy, digital, community) to ensure consistent quality and client satisfaction.
Jul 2017 - Jul 2018
1 year 1 monthAccount Director
Publicis Groupe
- Localized global toolkits and retail planning for Turkey, improving engagement and market relevance; generated new annual revenue streams with Sanofi, ING, and P&G.
Jan 2017 - Dec 2017
1 yearProject Manager & Consultant
AÇEV / UN Trust Fund
- Led nationwide gender equality campaign and managed donor compliance.
Jan 2015 - Dec 2017
3 yearsAccount Director
Dukkan Publishing & Creative Agency
- Directed integrated team for luxury marketing projects.
Jan 2011 - Dec 2015
5 yearsAccount Manager
Samsung / Cheil Worldwide
- Managed retail merchandising and planning for Turkey & Israel.
Jan 2011 - Dec 2011
1 yearProject Coordinator & Research Specialist
SOM Research
- Designed and conducted qualitative focus group studies to measure public perception on key political and social issues.
Jan 2009 - Dec 2011
3 yearsExecutive Trainee
Nielsen
- Supported quantitative FMCG studies, managed quality assurance, and assisted with client reporting.
Summary
Global Strategy & Intelligence leader with 14 years of international experience translating multi-source data into strategic insights on market dynamics, competitive positioning, and stakeholder behavior.
Expert in competitive benchmarking, global ad-economy forecasting, and BI productization.
Trusted advisor to C-suite executives on monetization strategies and macro risks.
Recognized for building GPT-powered BI pipelines cutting delivery times by 80% and delivering multi-source insights (SMI, Euromonitor, eMarketer, Salesforce, Eurostat, IMF, WEO, ECB) across 50+ markets.
Languages
Turkish
NativeEnglish
AdvancedEducation
Oct 2005 - Jun 2009
Middle East Technical University
Philosophy (Mathematical Logic & Philosophy of Science) · Turkey
Oct 2001 - Jun 2005
Anadolu University
BA · Sociology · Turkey
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