Can Yagiz - Global Client Strategy & Intelligence Director

Q: Where is Can based?

Can is based in Berlin, Germany .

Q: What languages does Can speak?

Can speaks the following languages: English (Advanced), Turkish (Advanced) .

Q: How many years of experience does Can have?

Can has at least 17 years of experience. During this time, Can has worked in at least 10 different roles and for 6 different companies . The average length of individual experience is 2 years and 6 months . Note that Can may not have shared all experience and actually has more experience.

Q: What is Can's latest experience?

Can's most recent position is Global Client Strategy & Intelligence Director – Media Economy at Publicis Groupe .

Q: What companies has Can worked for in recent years?

In recent years, Can has worked for Publicis Groupe .

Q: Which industries is Can most experienced in?

Can is most experienced in industries like Advertising , Media, Entertainment and Publishing , and Government and Public Administration . Can also has some experience in Professional Services .

Q: Which business areas is Can most experienced in?

Can is most experienced in business areas like Marketing , Business Intelligence , and Strategy and Planning . Can also has some experience in Sales , Quality Assurance (QA) , and Project Management .

Q: Which industries has Can worked in recently?

Can has recently worked in industries like Advertising .

Q: Which business areas has Can worked in recently?

Can has recently worked in business areas like Strategy and Planning , Business Intelligence , and Sales .

Recommended expert

Berlin, Germany

Experience

Oct 2023 - Sep 2025

2 years

Global Client Strategy & Intelligence Director – Media Economy

Publicis Groupe

Directed ad-economy forecasts across 50+ markets (~$600B spend).
Built AI-driven BI platforms (MAPE 8–10%) and automated pipelines for scenario planning.
Produced competitive intelligence on digital platforms (Meta, Alphabet, Amazon, TikTok) using SMI, Euromonitor, eMarketer, Salesforce, Eurostat, and broker research.
Delivered C-suite briefings and board-level reports, simplifying complex adoption and monetization dynamics into strategic recommendations.
Coordinated 20+ analysts globally, standardizing methodologies and outputs.

May 2022 - Oct 2023

1 year 6 months

Director, Business Development and Growth Intelligence

Publicis Groupe

Embedded live intelligence into pitches (Adobe, Aldi, LVMH, Lego, Mondelez, Pfizer), contributing to strategic wins.
Transformed function from passive forecasting to active deal support via centralized libraries and real-time updates.
Launched targeted LinkedIn outreach to senior decision-makers, elevating Groupe visibility at the executive level.

Feb 2021 - May 2022

1 year 4 months

Global Marketing Performance & Network Director (Mercedes)

Publicis Groupe

Rolled out 'Ways of Working' to 41 global markets, achieving 100% adoption across regional and local teams.
Deployed centralized Power BI dashboards for campaign planning, measurement, and investment tracking.
Coordinated global client and agency teams to align KPIs and ensure consistent execution across all markets.
Connected global strategy to local execution, reinforcing adoption at the market level and securing long-term client satisfaction.
Supported transition to advanced analytics, improving efficiency in paid media investments.

Apr 2019 - Apr 2021

2 years 1 month

Director, Business Development

Publicis Groupe

Partnered with the CEO on transformation initiatives across media/creative/data/PR to unlock cross-agency synergies.
Shaped multi-market pitch narratives (Vodafone, Disney, P&G) and integrated solution proposals.
Evaluated M&A prospects through market scans, benchmarks, and capability assessments.

Jul 2018 - Nov 2019

1 year 5 months

Strategy Group Director of P&G Brands

Publicis Groupe

Led media strategy, investment, and community management for P&G Turkey & Caucasia, achieving a 1.5× improvement in annual P&G agency evaluation scores.
Sustained Publicis’ position as P&G’s Agency of Record (AOR) in the region, reinforcing strategic partnership and trust.
Directed cross-functional teams (strategy, digital, community) to ensure consistent quality and client satisfaction.

Jul 2017 - Jul 2018

1 year 1 month

Account Director

Publicis Groupe

Localized global toolkits and retail planning for Turkey, improving engagement and market relevance.
Generated new annual revenue streams with Sanofi, ING, and P&G.

Jan 2017 - Dec 2017

1 year

Project Manager & Consultant

AÇEV / UN Trust Fund

Led nationwide gender equality campaign and managed donor compliance.

Jan 2015 - Dec 2017

3 years

Account Director

Dukkan Publishing & Creative Agency

Directed integrated team for luxury marketing projects.

Jan 2011 - Dec 2015

5 years

Account Manager

Samsung / Cheil Worldwide

Managed retail merchandising and planning for Turkey & Israel.

Jan 2011 - Dec 2011

1 year

Project Coordinator & Research Specialist

SOM Research

Designed and conducted qualitative focus group studies to measure public perception on key political and social issues.

Jan 2009 - Dec 2011

3 years

Executive Trainee

Nielsen

Supported quantitative FMCG studies.
Managed quality assurance.
Assisted with client reporting.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (14.5 years), Media and Entertainment (3 years), Government and Administration (1 year), and Professional Services (1 year).

Advertising

Media and Entertainment

Government and Administration

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (12 years), Business Intelligence (7.5 years), Strategy (6 years), Sales (4.5 years), Quality Assurance (3 years), and Project Management (1 year).

Marketing

Business Intelligence

Strategy

Sales

Quality Assurance

Project Management

Summary

Global Strategy & Intelligence leader with 14 years of international experience translating multi-source data into strategic insights on market dynamics, competitive positioning, and stakeholder behavior. Expert in competitive benchmarking, global ad-economy forecasting, and BI productization. Trusted advisor to C-suite executives on monetization strategies and macro risks. Recognized for building GPT-powered BI pipelines cutting delivery times by 80% and delivering multi-source insights (SMI, Euromonitor, eMarketer, Salesforce, Eurostat, IMF, WEO, ECB) across 50+ markets.

Languages

English

Advanced

Turkish

Advanced

Education

Oct 2005 - Jun 2009

Middle East Technical University

Graduate studies, Mathematical Logic & Philosophy of Science · Philosophy · Ankara, Turkey

Oct 2001 - Jun 2005

Anadolu University

B.A. · Sociology · Eskişehir, Turkey

Profile

Created

October 2025

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Can based?

Can is based in Berlin, Germany.

What languages does Can speak?

Can speaks the following languages: English (Advanced), Turkish (Advanced).

How many years of experience does Can have?

Can has at least 17 years of experience. During this time, Can has worked in at least 10 different roles and for 6 different companies. The average length of individual experience is 2 years and 6 months. Note that Can may not have shared all experience and actually has more experience.

What roles would Can be best suited for?

Based on recent experience, Can would be well-suited for roles such as: Global Client Strategy & Intelligence Director – Media Economy, Director, Business Development and Growth Intelligence, Global Marketing Performance & Network Director (Mercedes).

What is Can's latest experience?

Can's most recent position is Global Client Strategy & Intelligence Director – Media Economy at Publicis Groupe.

What companies has Can worked for in recent years?

In recent years, Can has worked for Publicis Groupe.

Which industries is Can most experienced in?

Can is most experienced in industries like Advertising, Media, Entertainment and Publishing, and Government and Public Administration. Can also has some experience in Professional Services.

Which business areas is Can most experienced in?

Can is most experienced in business areas like Marketing, Business Intelligence, and Strategy and Planning. Can also has some experience in Sales, Quality Assurance (QA), and Project Management.