Anita Pacurariu - Product & Technology Consultant - Financial Services (Freelance)

Q: Where is Anita based?

Anita is based in Cluj-Napoca, Romania and prefers 100% remote projects.

Q: What languages does Anita speak?

Anita speaks the following languages: Romanian (Native), English (Advanced), Spanish (Advanced) .

Q: How many years of experience does Anita have?

Anita has at least 13 years of experience. During this time, Anita has worked in at least 9 different roles and for 8 different companies . The average length of individual experience is 1 year and 5 months . Note that Anita may not have shared all experience and actually has more experience.

Q: What is Anita's latest experience?

Anita's most recent position is Product & Technology Consultant - Financial Services (Freelance) at Endava .

Q: What companies has Anita worked for in recent years?

In recent years, Anita has worked for Endava , Sengi Solutions , and Factris Holding .

Q: Which industries is Anita most experienced in?

Anita is most experienced in industries like Banking and Finance , Information Technology (IT) , Media, and Entertainment and Publishing . Anita also has some experience in Advertising .

Q: Which business areas is Anita most experienced in?

Anita is most experienced in business areas like Product Development , Information Technology (IT) , and Operations . Anita also has some experience in Project Management and Marketing .

Q: Which industries has Anita worked in recently?

Anita has recently worked in industries like Banking and Finance .

Q: Which business areas has Anita worked in recently?

Anita has recently worked in business areas like Product Development , Information Technology (IT) , and Operations .

Recommended expert

Cluj-Napoca, Romania

Experience

Mar 2025 - Present

1 year

Cluj-Napoca, Romania

Product & Technology Consultant - Financial Services (Freelance)

Endava

Drove product management for strategic banking and payments initiatives, from planning and launch to go-to-market execution, ensuring alignment with business goals and revenue targets.
Led development and enhancement of mobile banking applications, leveraging AI to improve customer experience, automate workflows, and deliver innovative digital solutions.
Played a key role in B2B marketplace initiatives, defining product requirements, managing stakeholders, and supporting revenue generation.
Coordinated distributed teams across multiple functions, ensuring smooth communication, collaboration, and timely delivery of product objectives.
Took hands-on ownership when needed, contributing directly to product design, implementation, and optimization.
Established and enforced cybersecurity, privacy, and GDPR compliance frameworks to ensure regulatory adherence across jurisdictions.
Led the product and technology related M&A due diligence and integration efforts to support corporate expansion initiatives.
Built and mentored cross-functional leadership teams, fostering high performance and collaboration across product and development units.

Aug 2024 - Present

1 year 7 months

Amsterdam, Netherlands

Co-founder

Sengi Solutions

Managed a diverse product portfolio including remittance services, foreign currency exchange (cash), and prepaid card solutions, ensuring regional market fit and compliance.
Led discovery, UX design, and MVP delivery of a strategy alignment SaaS tool.
Managed product marketing, communications, and growth tactics.
Contributed to strategic online marketing initiatives for a global prepaid FX card launch aimed at younger demographics, enhancing brand visibility and customer engagement.
Cultivated strong relationships with senior stakeholders — CFO, B2B directors, country managers, and European CEO — to synchronize product roadmaps and strategic priorities.
Oversaw multiple cross-country IT and marketing projects including payment infrastructure enhancements, POS system upgrades, and ERP integrations to support financial operations.

Jan 2020 - Jul 2024

4 years 7 months

Chief Product and Technology Officer

Factris Holding

Provided executive leadership for product, technology, and operations functions across five countries, driving growth and scalability.
Directed a multi-million euro digital transformation program, including full platform re-architecture and migration to AWS cloud infrastructure.
Oversaw strategic planning, IT governance, and operational process optimization, elevating risk, operations, and sales departments from CMMI level 0 to level 2 maturity.
Managed company-wide IT budget, vendor relations, and technology partnerships to align investments with business objectives.

Feb 2019 - Dec 2020

1 year 11 months

Head of Product and Marketing Europe

Travelex Group

Directed regional product and marketing strategies across Europe, aligning decentralized business units with overarching corporate objectives.

May 2017 - Jan 2019

1 year 9 months

Technical Product Manager

Payvision

Led development and consolidation of multi-rail payment APIs, integrating card schemes, alternative payment methods, and fraud prevention systems.
Coordinated distributed engineering teams and managed enterprise change processes to ensure secure, compliant rollouts.
Supported strategic technology roadmap execution during ING’s acquisition process.

Sep 2016 - Apr 2017

8 months

Business Analyst Consultant - Financial Services and Banking Transformation

Backbase

Consulted on large-scale digital transformation projects for Tier 1 banking clients (HSBC, Aldermore).
Contributed to enterprise architecture design, requirements governance, and integration planning for core banking modernization.

Jun 2015 - Jun 2016

1 year 1 month

Product Manager

Ve Interactive

Feb 2015 - Apr 2015

3 months

Senior Technical Business Analyst

Lithient

Conducted business process modelling and requirements gathering.
Collaborated with cross-functional teams for product development.

Dec 2012 - Feb 2015

2 years 3 months

Senior Business Analyst

Endava

Worked as an outsourced business analyst consultant for major clients including Worldpay, Visa, and Trinity Mirror.
Served as a proxy product owner, facilitating communication and alignment between domain experts and development teams.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Banking and Finance (11.5 years), Information Technology (3 years), Media and Entertainment (2 years), and Advertising (1 year).

Banking and Finance

Information Technology

Media and Entertainment

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (12 years), Information Technology (8 years), Operations (4.5 years), Project Management (4 years), and Marketing (3.5 years).

Product Development

Information Technology

Operations

Project Management

Marketing

Summary

With over 15 years’ experience spanning technology, operations, and large-scale transformation across fintech, consulting, and multinational environments, I have held senior leadership roles shaping platform strategies, modernizing enterprise systems, and ensuring technology initiatives directly support business growth.

I have a proven track record in defining multi-country technology roadmaps, overseeing end-to-end product launches, and driving operational efficiency in regulated sectors including Financial Services, Payments, and Lending. My expertise covers IT governance, process optimization, vendor management, and mentoring cross-functional teams to drive innovation and operational excellence.

Skills

Technology Strategy & Roadmapping
It Governance, Compliance & Risk Management (Gdpr, Cybersecurity)
Agile At Scale (Safe, Scrum, Kanban) For Enterprise Delivery
Large-scale Digital Transformation & Systems Migration
Multi-country Operations & Vendor Management
Financial Services Platforms & Infrastructure
Change Management & Stakeholder Engagement (C-level & Board)
Applied Ai | Data Analysis | Machine Learning

Languages

Romanian

Native

English

Advanced

Spanish

Advanced

Education

Oct 2009 - Jun 2011

Technical University of Cluj-Napoca, Faculty of Electronics, Telecommunication and Information Technology

Master of Science, Engineering - Multimedia Technologies · Electronics, Telecommunication and Information Technology · Cluj-Napoca, Romania

Oct 2005 - Jun 2009

Technical University of Cluj-Napoca, Faculty of Electronics, Telecommunication and Information Technology

Bachelor of Science, Engineering · Electronics, Telecommunication and Information Technology · Cluj-Napoca, Romania

Certifications & licenses

Professional Scrum Product Owner

Scrum Alliance

Foundation Certificate In Business Analysis

ISEB

ISTQB Foundation

ISTQB

Profile

Created

February 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Anita based?

Anita is based in Cluj-Napoca, Romania and prefers 100% remote projects.

What languages does Anita speak?

Anita speaks the following languages: Romanian (Native), English (Advanced), Spanish (Advanced).

How many years of experience does Anita have?

Anita has at least 13 years of experience. During this time, Anita has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 1 year and 5 months. Note that Anita may not have shared all experience and actually has more experience.

What roles would Anita be best suited for?

Based on recent experience, Anita would be well-suited for roles such as: Product & Technology Consultant - Financial Services (Freelance), Co-founder, Chief Product and Technology Officer.

What is Anita's latest experience?

Anita's most recent position is Product & Technology Consultant - Financial Services (Freelance) at Endava.

What companies has Anita worked for in recent years?

In recent years, Anita has worked for Endava, Sengi Solutions, and Factris Holding.

Which industries is Anita most experienced in?

Anita is most experienced in industries like Banking and Finance, Information Technology (IT), Media, and Entertainment and Publishing. Anita also has some experience in Advertising.

Which business areas is Anita most experienced in?

Anita is most experienced in business areas like Product Development, Information Technology (IT), and Operations. Anita also has some experience in Project Management and Marketing.

Which industries has Anita worked in recently?

Anita has recently worked in industries like Banking and Finance.

Which business areas has Anita worked in recently?

Anita has recently worked in business areas like Product Development, Information Technology (IT), and Operations.

What is Anita's education?

Anita holds a Master in Electronics, Telecommunication and Information Technology from Technical University of Cluj-Napoca, Faculty of Electronics, Telecommunication and Information Technology and a Bachelor in Electronics, Telecommunication and Information Technology from Technical University of Cluj-Napoca, Faculty of Electronics, Telecommunication and Information Technology.

Does Anita have any certificates?

Anita has 3 certificates. These include: Professional Scrum Product Owner, Foundation Certificate In Business Analysis, and ISTQB Foundation.

What is the availability of Anita?

Anita will be available full-time from March 2026.

What is the rate of Anita?

Anita's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.