Cargo was a video-first shopping experience focused on indie fashion.
Endeavor is a mission-driven, global organization leading the high-impact entrepreneurship movement. Endeavor was founded on the belief that job creation, innovation, and overall prosperity flourish where there is robust support for high-impact entrepreneurs.
At the time of acquisition (2014, Facebook, ~$500M), LiveRail was the leading publisher monetization platform for video.
Seed-stage investor in several technology start-ups in the US and EU. The most notable are:
Throughout my career, I have built several start-up companies. Most notably, I was the CTO and co-founder of LiveRail, which at the time of acquisition by Facebook in 2014, was the leading video advertising platform for online publishers. After acquisition, I transitioned into an Engineering Management role at Facebook, supporting products in the Ads, Local, and Video organizations.
Most recently, I was the CTO of a video-first e-commerce platform, Cargo. The e-commerce space is very crowded and competitive, and the video-first approach was not a sufficient differentiator to penetrate this market; after several pivots, we could not find strong product-market fit and decided to wind down the company.
I am also an angel investor, and advisor to several start-ups, helping out on technology, organizational management, culture, and business strategy. Outside work, I've been engaged with non-profit organizations focused on LGBT rights, healthcare, education, and the arts, both globally and in my home country Romania.
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