Danilo Freitas
Chief Technology Officer
Experience
Jan 2023 - Present
3 years 1 monthChief Technology Officer
VR Smart Guide
- Responsible for the digitalization of complex financial processes by leveraging AI capabilities and stabilizing a technical team with strong engineering culture
- Member of the company's senior management alongside the CEO and COO, defined and executed the P&L strategy
- Rebooted the engineering team by replacing underperforming people, adding flexible engineering profiles for experimental projects, supporting the business, and restructuring the P&L by freezing financially unproductive scopes
- Actively supported fundraising by deep-diving into financial structures and validating the business rationale to focus on strategic goals
- Freezing products with no relevant revenue streams
- Prioritizing the pivot toward data products
- Renegotiating vendors
- Cleaning up unproductive SaaS
- Reorganizing the tech org chart into a flexible team to reduce committed cash burn
- Created data and AI teams and introduced AI specialists who produced core business solutions such as innovative prediction models for financial scoring and digitalization of the banking process
- Created and executed fintech compliance requirements in accordance with ZAG/BaFin
- Responsible for creating and executing a data-driven view to leverage financial services based on transnational data for SMEs' financial risk evaluation and management
- Formed first-level engineering leadership by creating cross-functional teams and introducing platform teams for speed and reliability
- Created a lean strategy for implementing a scalable microservices-based architecture using event-driven design and migrated existing projects from bare metal to GCP with CI/CD pipeline
Nov 2021 - Jan 2023
1 year 3 monthsDirector of Technology
HomeTogo
- Drove a Marketing Engineering team of 16+ engineers to deliver marketing products for revenue generation
- Transformed the department toward a hyper-scale culture by raising the hiring bar, bringing autonomy to teams as cross-functional units, coaching existing leaders, and fostering new ones
- Ensured diversity through a structured hiring process and bias-free talent review
- Built the next leadership level to close the gap between engineering managers and senior leadership
- Modernized system architecture for scalability and solidified stability with observability and incident management
- Ensured teams delivered on business KPIs by securing strong quarterly plans
- Facilitated stakeholder management
- Structured the Marketing Engineering department by consolidating stakeholder workflows and matching engineering deliverables with business KPIs
- Formed a truly cross-functional team of business managers, product owners, data analysts, data scientists, and engineers
- Achieved a 5% uplift in email marketing revenue by re-architecting the email send-out infrastructure
- Delivered a 20% rise in customer engagement through data science-driven content recommendation
- Improved SEO-related page speed by 400%, adding 2% revenue over non-paid marketing channels
Mar 2020 - Oct 2021
1 year 8 monthsDirector of Technology
Finleap Connect
- Led 25+ engineers (plus 30 outsourced) in small teams with senior and engineering managers; completed fusion of two companies to build a performance-oriented team and enabled revenue growth and country expansion
- Finalized two M&A operations: resolved a morale crisis in the first acquired company to decide on technology retention, and onboarded a second company with a predefined merging plan ensuring psychological safety post-merge
- Reverted two large customer resignations by managing expectations and building an effective delivery strategy
- Structured teams around data streams to enable new business use cases
- Created a high-performance team capable of cross-team impact and set engineering culture
- Expanded OpenBanking to the EMEA region and mediated technical meetings between the Bahrain Central Bank and Batelco on Open Banking APIs
- Merged technology of both companies by deactivating unsuccessful projects, reducing 20 third-party positions, moving 10 engineers within the group, and removing duplicated technology while maintaining customer base
- Responsible for mid and long-term engineering strategy for Open Banking technologies and the SaaS product finX API
- Coached engineering leadership and ensured compliance with GDPR, PDPL, and BaFin standards
- Supported onboarding of large customers such as Deutsche Bank, Sparkasse, Commerzbank, O2 Telefonica, and Samsung
- Facilitated technical rounds during fundraising and successfully underwent due diligence scrutiny
- Developed high-revenue products and led technical due diligence for M&A processes
- Grew a diverse talent pool and fostered inclusive culture
- Conducted strategic and tactical quarterly planning alongside business stakeholders
Oct 2018 - Feb 2020
1 year 5 monthsSenior Engineer Manager
Wayfair
- Led 25+ engineers, including engineering managers, and drove major architectural decisions alongside business stakeholders and engineering leaders
- Restructured a high-impact data processing workflow for exponential revenue gain
- Introduced a machine learning product complaint review, reducing review time from 10 minutes to 1 minute and offshore workforce by 80%
- Grew the team from 5 to 25 engineers in 8 months
- Reduced $980K in cash burn by redesigning the catalog-stock communication system with event-driven distributed architecture
- Untangled project ownership between Berlin and Boston teams to increase productivity and reduce internal friction
- Restructured the engineering QA process, reducing time to market
- Introduced distributed systems and container orchestration for Berlin merchandise teams
- Contributed to leadership coaching program by growing 4 new leaders and establishing a training library
- Served on the hiring committee and performed over 200 technical interviews
Aug 2016 - Sep 2018
2 years 2 monthsChief Technology Officer (co-founder)
RideLink
- As CTO and managing director, led the original team that built the product and extended it into Germany, the United Kingdom, and Spain
- Managed engineering budget and all personnel in Berlin, including non-IT staff
- Successfully ran a fundraising campaign, ensuring investors understood the technical capabilities of the platform
- Responsible for system architecture, server infrastructure, due diligence support, hiring, and team culture
- Built a cross-functional team of mobile, backend, and frontend engineers and UX designers
Oct 2015 - Jul 2016
10 monthsTechnical Lead
RideLink
- Built an end-to-end MVP carsharing platform in 9 weeks leading 10 engineers and 2 UX designers
- Developed a fully-fledged payments system, back-office, and CRM integration for the MVP
Oct 2012 - Sep 2015
3 yearsTechnical Lead
Rocket Internet
- Served as technical project leader responsible for building tech startups from scratch alongside business managers and hiring initial teams
- Ridelink: see CTO RideLink experience
- Ridesurf (ridesharing): worked on MVP specification and development, handled real-time communication between moving devices and scalable connections, and implemented an operational dashboard for demand management
- Tripda (carpool): led product specification with product owner and design team, impacting time to market, and managed geofences for platform launch in 16 countries
Jan 2012 - Aug 2012
8 monthsLocal CTO Westwing Brazil
Rocket Internet
- Led 12 engineers as interim local CTO to launch Westwing Brazil, Westwing Shop, and Bamarang
- Responsible for local engineering team management, internationalization, hiring, and team culture
Feb 2009 - Jan 2012
3 yearsSoftware Engineering Manager
TV1
- Led a team of 6 engineers and was responsible for engineering the Official Brazilian government portal (Brazil.gov.br) and federal portals such as Presidencia.gov.br and Secom.gov.br
Feb 2007 - Jan 2008
1 yearFull Stack Engineer
Estúdio Ziper
- Developed embedded systems for industrial design projects and web services
Jan 2006 - Jan 2007
1 year 1 monthTechnical Trainee
Universidade Federal de São Carlos
- Developed an internal system to control the electronics workshop and performed electronic equipment repairs
Skills
Software Engineering: Real-time Systems, High Scalability Applications, Data-driven Systems, Microservices Architecture, Unit/integration/functional Tests, Design Patterns (Structural, Creational, Behavioral), Domain-driven Development, Design Principles (Dry, Grasp, Solid), Php/js/nodejs/c#/python/java, Cross-functional Development With Mobile, Machine Learning And Data Science.
Infrastructure: Cloud And Bare Metal Networks, Microservice Topology, Docker, Kubernetes, Rabbitmq, Kafka, Aws, Gcp And Digital Ocean, Observability, High Availability.
Languages
Portuguese
NativeEnglish
AdvancedGerman
ElementaryEducation
Oct 2011 - Jun 2013
Instituto Europeo di Design
Master · Industrial Design · Milano, Italy
Oct 2007 - Jun 2010
Universidade São Judas Tadeu
Bachelor · Industrial Design
Oct 2004 - Jun 2005
Senac
IT Technician · Information Technology · Sénac, France
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