André Bürger
Digital Transformation Consultant - Business Growth Through Technological Innovation
Experience
Jun 2022 - Aug 2023
1 year 3 monthsSenior Consultant & Project Management Lead
GLS Group
- Managed key transformation projects for GLS Group, a leading global logistics service provider operating in 40 countries, enhancing operational efficiency and improving customer experience.
- Spearheaded strategic initiatives, transforming the core logistics operating system into a microservice-based architecture and implementing a cloud-based API system for redirection options, effectively replacing a legacy system.
- Drove digital transformation by managing a project focused on a comprehensive overhaul of the client's entire transactional communication platform.
- Actively managed cross-functional teams and collaborated closely with stakeholders to ensure project success and alignment with organizational goals.
Sep 2018 - Aug 2021
3 years Bangkok, Thailand
Deputy Director & BU Head
Charoen Pokphand Group
- Played a pivotal role in the leadership team, driving the development and implementation of eCommerce solutions tailored for CP Group's diverse retail brands, including 7-Eleven, Siam Makro, CP Fresh Mart, and True Coffee.
- Championed the digital transformation initiative, streamlining direct-to-consumer and B2B delivery services to enhance customer experience and operational efficiency.
- Leveraged data analytics to inform decision-making processes, optimizing supply chain operations and ensuring timely product availability.
- Fostered partnerships and alliances, both internally and externally, to promote the group's eCommerce platforms as primary sales channels in the competitive retail landscape.
Mar 2018 - Nov 2018
9 months Bangkok, Thailand
Senior Consultant & Project Management Lead
Siam Makro PLC
- Led the integration of products into Siam Makro's B2B and B2C eCommerce platforms, with a primary focus on catering to the HoReCa sector, ensuring seamless OmniChannel distribution.
- Oversaw the organizational structure, emphasizing budget allocation and talent acquisition to support product listings, promotions, and sales.
- Implemented data-driven strategies to optimize product pricing, inventory management, and sales forecasting for the HoReCa wholesale business.
- Pioneered operational efficiencies, including dark store models and streamlined payment solutions with True Money Wallet, tailored for B2B and B2C customers.
- Collaborated with various departments and stakeholders to ensure products were prioritized and effectively marketed on the eCommerce platform.
Sep 2015 - Aug 2017
2 years Hong Kong
Regional Director (Head of Innovation & Digital)
Hubert Burda Media
- Developed and implemented strategies to expand Burda's data business, eCommerce presence, and overall digital footprint, helping to transition the company into a digital player and drive continued growth.
Jul 2013 - Aug 2015
2 years 2 months Bangkok, Thailand
Managing Director
BlueFox International
- Served as the managing director of a fast-paced catalog-based distance-selling business in Asia.
- Led the company, which had over 18 years of successful experience in the mail-order industry, serving millions of customers and developing a highly profitable business model.
- Oversaw the expansion of the company into new emerging markets, adapting to local habits and developing proprietary solutions to meet customer needs and requirements.
Feb 2012 - Jul 2013
1 year 6 months Malaysia
International Business Development
Lazada Group (Rocket Internet)
- Integral member of the pioneering team responsible for launching and scaling Lazada's operations in Southeast Asia, a major player in the eCommerce landscape.
- Spearheaded the growth of key product categories, including Home & Living, Kids & Toys, Pets, Fashion, and Travel:
- Expanded product assortment from 4,000 to over 15,000 SKUs, catering to a diverse consumer base.
- Through strategic market analysis and competitive pricing, achieved significant revenue growth, with a 180% peak for Home & Living on a month-over-month basis.
- Led and mentored a dynamic team of 25 members, fostering a culture of innovation and excellence.
- Pioneered the integration of advanced analytics tools, including Google Analytics and Webtrekk, to optimize purchasing and marketing communication.
Apr 2011 - Aug 2011
5 months Bangkok, Thailand
Internship
Siemens AG
- Managed key projects in the Energy sector, focusing on implementing renewable energy solutions.
- Worked closely with cross-functional teams and stakeholders to ensure project success.
Jul 2010 - Sep 2010
3 months Munich, Germany
Internship
IVG Immobilien AG
- Contributed to asset management and development projects.
Summary
Dynamic leader with a rich blend of experience in digital transformation, eCommerce, and optimizing complex operational processes. Demonstrated ability to integrate diverse product categories into digital platforms, drive growth, and lead cross-functional collaborations. Eager to bring a holistic approach to operational challenges, with a keen interest in the nuances of consumer goods dynamics.
Languages
German
Native
English
Advanced
Education
Sep 2008 - Sep 2011
University of Applied Sciences Kufstein
Bachelor · Business · Kufstein, Austria
Oct 2006 - Jun 2006
Gisela Gymnasium
German A-Levels (‘Abitur’) · Munich, Germany
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