Andre Buerger

Senior Product Consultant – Consent & API Platforms

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Munich, Spain

Experience

Apr 2024 - Present
1 year 9 months
Spain

Senior Product Consultant – Consent & API Platforms

Telefónica Group

  • Impact: Built modular consent platform for OpenGateway specifically, handling multiple consent types beyond legitimate interest and consent
  • Enabled integration across major user-facing and backend systems with comprehensive regulatory coverage
  • Delivered production-grade APIs supporting multiple lawful bases for processing
  • Integrated partner applications (PayPal, Airbnb, Google, Meta) with consent workflows
  • Reduced backend latency to outperform European benchmark levels
  • Rolled out omnichannel consent across app, web, POS, and service touchpoints
  • Aligned Spanish platform and legal teams with German rollout and stakeholder needs
Oct 2023 - Mar 2024
6 months
Singapore

Market Entry Consultant – BNPL & Partnerships

Kredivo Group

  • Impact: Led go-to-market strategy and licensing operations for Thai market entry
  • Secured and launched an exclusive BNPL partnership with TikTok Shop Thailand, bringing it live successfully
  • Built a complete local operations team, including country manager, head of product, head of legal, and risk analyst
  • Extensively coordinated with Thailand's central bank and a major legal firm to obtain necessary fintech licenses
  • Delivered regulatory-compliant financial and risk structures aligned with SEA markets
May 2022 - Jun 2023
1 year 2 months
Germany

Program Lead – Digital Transformation

GLS Group

  • Impact: Rebuilt national parcel redirection and tracking system used for >1M shipments/day
  • Modernized legacy backend into a scalable, event-driven microservice architecture
  • Replaced core tracking functions and user self-service flows (redirect, schedule, location)
  • Implemented comprehensive parcel reallocation and redistribution capabilities beyond traditional track-and-trace
  • Integrated Camunda BPM as a cloud-native decision and workflow engine
  • Secured executive buy-in and cross-market rollout post pilot stage
Sep 2018 - Aug 2021
3 years
Thailand

Deputy Director – Digital Transformation

Charoen Pokphand Group

  • Impact: Pioneered delivery platforms across CP Group's diverse retail ecosystem (Makro wholesale, 7-Eleven convenience, True Coffee)
  • Integrated comprehensive last-mile delivery with payment systems (TrueMoney Wallet, COD) and multiple reward systems
  • Coordinated strategic rollouts across convenience, wholesale, and food verticals within the broader CP ecosystem
  • Built internal frameworks for go-to-market execution, including campaign and reward logic
  • Executed strategy through CP Leadership Institute with frequent presentations to C-levels and the Board of Directors
Mar 2018 - Nov 2018
9 months
Thailand

Senior Project Manager – E-commerce & OmniChannel

Siam Makro

  • Developed e-commerce architecture integrated with offline cash & carry operations
  • Launched dark-store infrastructure and native online payment support
  • Defined performance metrics, pricing automation, and real-time sales dashboards
Sep 2015 - Aug 2017
2 years

Regional Director – Digital Business

Hubert Burda Media

  • Transformed legacy print operations into digital-first business units
  • Rolled out monetization platforms for e-commerce, data, and subscription
  • Managed alignment between SEA execution teams and EU-based HQ strategy
Jul 2013 - Aug 2015
2 years 2 months
Thailand

Managing Director – E-commerce & Retail

Bluefox International

  • Led Asia operations for a B2C catalog-based sales brand with 2M+ customer reach
  • Rebuilt fulfillment and customer service into lean digital-first operations
  • Delivered 20% revenue uplift through re-platforming and category expansion
Feb 2012 - Jul 2013
1 year 6 months

Business Development – Market Launch

Rocket Internet / Lazada Group

  • Part of the founding team launching Lazada in Thailand and Malaysia
  • Built up finance, supply chain, and merchandising functions from scratch
  • Scaled operations across five verticals to >100 staff within 12 months

Summary

Senior external consultant with 15+ years delivering complex digital transformation projects across Europe and Southeast Asia. Specialized in platform architecture, regulatory compliance, and enterprise system modernization. Proven track record rebuilding critical business systems for Telefónica, GLS Group, and Fortune 500 companies.

Core Expertise: End-to-end project ownership • Cross-functional leadership • Legacy system modernization • Regulatory compliance (GDPR, Fintech) • C-level stakeholder management

Skills

Platform & Architecture

  • Api Integration
  • Microservices
  • Bpm Implementation
  • Cloud Migration
  • Legacy Modernization

Business Strategy

  • Digital Transformation
  • Regulatory Compliance
  • Market Entry
  • Stakeholder Management
  • Vendor Negotiations

Industry Focus

  • Telecommunications
  • Logistics
  • Fintech
  • E-commerce
  • Media

Languages

German
Native
English
Advanced
Thai
Intermediate

Education

Oct 2010 - Jun 2011

Assumption University

Bangkok, Thailand

Oct 2008 - Jun 2011

University of Applied Sciences Kufstein

Bachelor in Business, Real Estate Management · Business, Real Estate Management · Kufstein, Austria

Gisela Gymnasium

German Abitur · Munich, Germany

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