Andre Buerger - Senior Product Consultant

Q: Where is Andre based?

Andre is based in Munich, Spain and can operate in on-site , hybrid , and remote work models.

Q: What languages does Andre speak?

Andre speaks the following languages: German (Native), English (Advanced), Thai (Intermediate) .

Q: How many years of experience does Andre have?

Andre has at least 12 years of experience. During this time, Andre has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 2 years and 7 months . Note that Andre may not have shared all experience and actually has more experience.

Q: What is Andre's latest experience?

Andre's most recent position is Senior Product Consultant – Consent & API Platforms at Telefónica Group .

Q: What companies has Andre worked for in recent years?

In recent years, Andre has worked for Telefónica Group , Kredivo Group , GLS Group , and Charoen Pokphand Group .

Q: Which industries is Andre most experienced in?

Andre is most experienced in industries like Retail , Food and Beverage , Media, and Entertainment and Publishing . Andre also has some experience in Telecommunication , Information Technology (IT) , and Transportation and Logistics .

Q: Which business areas is Andre most experienced in?

Andre is most experienced in business areas like Information Technology (IT) , Marketing , and Product Development . Andre also has some experience in Logistics , Supply Chain Management , and Customer Service .

Q: Which industries has Andre worked in recently?

Andre has recently worked in industries like Food and Beverage , Retail , and Telecommunication .

Q: Which business areas has Andre worked in recently?

Andre has recently worked in business areas like Information Technology (IT) , Logistics , and Marketing .

Recommended expert

Munich, Spain

Experience

Apr 2024 - Present

1 year 11 months

Spain

Senior Product Consultant – Consent & API Platforms

Telefónica Group

Impact: Built modular consent platform for OpenGateway specifically, handling multiple consent types beyond legitimate interest and consent
Enabled integration across major user-facing and backend systems with comprehensive regulatory coverage
Delivered production-grade APIs supporting multiple lawful bases for processing
Integrated partner applications (PayPal, Airbnb, Google, Meta) with consent workflows
Reduced backend latency to outperform European benchmark levels
Rolled out omnichannel consent across app, web, POS, and service touchpoints
Aligned Spanish platform and legal teams with German rollout and stakeholder needs

Oct 2023 - Mar 2024

6 months

Singapore

Market Entry Consultant – BNPL & Partnerships

Kredivo Group

Impact: Led go-to-market strategy and licensing operations for Thai market entry
Secured and launched an exclusive BNPL partnership with TikTok Shop Thailand, bringing it live successfully
Built a complete local operations team, including country manager, head of product, head of legal, and risk analyst
Extensively coordinated with Thailand's central bank and a major legal firm to obtain necessary fintech licenses
Delivered regulatory-compliant financial and risk structures aligned with SEA markets

May 2022 - Jun 2023

1 year 2 months

Germany

Program Lead – Digital Transformation

GLS Group

Impact: Rebuilt national parcel redirection and tracking system used for >1M shipments/day
Modernized legacy backend into a scalable, event-driven microservice architecture
Replaced core tracking functions and user self-service flows (redirect, schedule, location)
Implemented comprehensive parcel reallocation and redistribution capabilities beyond traditional track-and-trace
Integrated Camunda BPM as a cloud-native decision and workflow engine
Secured executive buy-in and cross-market rollout post pilot stage

Sep 2018 - Aug 2021

3 years

Thailand

Deputy Director – Digital Transformation

Charoen Pokphand Group

Impact: Pioneered delivery platforms across CP Group's diverse retail ecosystem (Makro wholesale, 7-Eleven convenience, True Coffee)
Integrated comprehensive last-mile delivery with payment systems (TrueMoney Wallet, COD) and multiple reward systems
Coordinated strategic rollouts across convenience, wholesale, and food verticals within the broader CP ecosystem
Built internal frameworks for go-to-market execution, including campaign and reward logic
Executed strategy through CP Leadership Institute with frequent presentations to C-levels and the Board of Directors

Mar 2018 - Nov 2018

9 months

Thailand

Senior Project Manager – E-commerce & OmniChannel

Siam Makro

Developed e-commerce architecture integrated with offline cash & carry operations
Launched dark-store infrastructure and native online payment support
Defined performance metrics, pricing automation, and real-time sales dashboards

Sep 2015 - Aug 2017

2 years

Regional Director – Digital Business

Hubert Burda Media

Transformed legacy print operations into digital-first business units
Rolled out monetization platforms for e-commerce, data, and subscription
Managed alignment between SEA execution teams and EU-based HQ strategy

Jul 2013 - Aug 2015

2 years 2 months

Thailand

Managing Director – E-commerce & Retail

Bluefox International

Led Asia operations for a B2C catalog-based sales brand with 2M+ customer reach
Rebuilt fulfillment and customer service into lean digital-first operations
Delivered 20% revenue uplift through re-platforming and category expansion

Feb 2012 - Jul 2013

1 year 6 months

Business Development – Market Launch

Rocket Internet / Lazada Group

Part of the founding team launching Lazada in Thailand and Malaysia
Built up finance, supply chain, and merchandising functions from scratch
Scaled operations across five verticals to >100 staff within 12 months

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (7 years), Food and Beverage (3 years), Telecommunication (2 years), Media and Entertainment (2 years), Information Technology (1.5 years), and Transportation (1 year).

Retail

Food and Beverage

Telecommunication

Media and Entertainment

Information Technology

Transportation

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Information Technology (8.5 years), Marketing (5.5 years), Product Development (4.5 years), Logistics (4 years), Supply Chain Management (3.5 years), and Operations (2 years).

Information Technology

Marketing

Product Development

Logistics

Supply Chain Management

Operations

Summary

Senior external consultant with 15+ years delivering complex digital transformation projects across Europe and Southeast Asia. Specialized in platform architecture, regulatory compliance, and enterprise system modernization. Proven track record rebuilding critical business systems for Telefónica, GLS Group, and Fortune 500 companies.

Core Expertise: End-to-end project ownership • Cross-functional leadership • Legacy system modernization • Regulatory compliance (GDPR, Fintech) • C-level stakeholder management

Skills

Platform & Architecture

Api Integration
Microservices
Bpm Implementation
Cloud Migration
Legacy Modernization

Business Strategy

Digital Transformation
Regulatory Compliance
Market Entry
Stakeholder Management
Vendor Negotiations

Industry Focus

Telecommunications
Logistics
Fintech
E-commerce
Media

Languages

German

Native

English

Advanced

Thai

Intermediate

Education

Oct 2010 - Jun 2011

Assumption University

Bangkok, Thailand

Oct 2008 - Jun 2011

University of Applied Sciences Kufstein

Bachelor in Business, Real Estate Management · Business, Real Estate Management · Kufstein, Austria

Gisela Gymnasium

German Abitur · Munich, Germany

Profile

Created

June 2023

Last Update

July 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Andre based?

Andre is based in Munich, Spain and can operate in on-site, hybrid, and remote work models.

What languages does Andre speak?

Andre speaks the following languages: German (Native), English (Advanced), Thai (Intermediate).

How many years of experience does Andre have?

Andre has at least 12 years of experience. During this time, Andre has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 2 years and 7 months. Note that Andre may not have shared all experience and actually has more experience.

What roles would Andre be best suited for?

Based on recent experience, Andre would be well-suited for roles such as: Senior Product Consultant – Consent & API Platforms, Market Entry Consultant – BNPL & Partnerships, Program Lead – Digital Transformation.

What is Andre's latest experience?

Andre's most recent position is Senior Product Consultant – Consent & API Platforms at Telefónica Group.

What companies has Andre worked for in recent years?

In recent years, Andre has worked for Telefónica Group, Kredivo Group, GLS Group, and Charoen Pokphand Group.

Which industries is Andre most experienced in?

Andre is most experienced in industries like Retail, Food and Beverage, Media, and Entertainment and Publishing. Andre also has some experience in Telecommunication, Information Technology (IT), and Transportation and Logistics.

Which business areas is Andre most experienced in?

Andre is most experienced in business areas like Information Technology (IT), Marketing, and Product Development. Andre also has some experience in Logistics, Supply Chain Management, and Customer Service.

Which industries has Andre worked in recently?

Andre has recently worked in industries like Food and Beverage, Retail, and Telecommunication.

Which business areas has Andre worked in recently?

Andre has recently worked in business areas like Information Technology (IT), Logistics, and Marketing.

What is Andre's education?

Andre holds a Bachelor in Business, Real Estate Management from University of Applied Sciences Kufstein.

What is the availability of Andre?

Andre is immediately available full-time for suitable projects.

What is the rate of Andre?

Andre's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.