Oluwatobi (Babatunde) Abimbola
Marketing and Communications Professional
Experience
Apr 2022 - Present
3 years 4 monthsLekki, Nigeria
Marketing and Social Media Manager
Weststar Associates Limited (Mercedes-Benz Nigeria)
- Planning, developing and implementing PR strategies
- Liaising with, and answering enquiries from media, individuals and other organizations, often via telephone and email
- Researching, writing and distributing press releases to targeted media
- Collating and analysing media coverage
- Writing and editing in-house magazines, case studies, speeches, articles and annual reports
- Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
- Organising events including press conferences, exhibitions, open days and press tours
- Maintaining and updating information on the organisation's website
- Managing and updating information and engaging with users on social media sites such as Instagram, LinkedIn Twitter and Facebook
- Creating original content for websites, newsletters, press releases, blogs, articles and marketing materials based on the requirements of the company
May 2018 - Apr 2022
4 yearsLekki, Nigeria
PR and Social Media Assistant
Weststar Associates Limited (Mercedes-Benz Nigeria)
- Researching, writing and distributing press releases to targeted media
- Collating and analysing media coverage
- Writing and editing in-house magazines, case studies, speeches, articles and annual reports
- Maintaining and updating information on the organisation's website
- Managing and updating information and engaging with users on social media sites such as Instagram, LinkedIN Twitter and Facebook
- Creating original content for websites, newsletters, press releases, blogs, articles and marketing materials based on the requirements of the company
Dec 2017 - May 2018
6 monthsLagos, Nigeria
PR and Social Media Support, DStv
Multichoice
- Content management, ensuring efficiency and consistency across DStv social media platforms
- Supporting wider PR and marketing teams for local activations, including working with PR and experiential agencies for on-the-ground marketing and press events
- Sourcing new and creative ways to market DStv products via social media
- Providing counsel to the business around industry trends, challenges and opportunities, offering recommendations, assessing issues which need to be raised to the business and managing dialogue around opportunities
- Providing Social Media support for Crisis Management and Resolution (IMCR) and external risk management
Aug 2017 - Nov 2017
4 monthsLagos, Nigeria
Graduate Intern – Public Relations and Social Media
Multichoice Nigeria
- Creating and distributed BTL promotional content for the Africa Magic branded channels in the media
- Social Media management of the Africa Magic social media platforms
- Engaged in Media profiling for threats and opportunities to/for the company
Jun 2015 - Jul 2017
2 years 2 monthsLagos, Nigeria
Public Relations Consultant
Bobby Taylor Company
- Maintained and developed an internal record of prospective clients
- Publicity services and media relations services for clients
- Press release drafting and media liaison
- Online marketing and promotion
- RSVP Services, Social Media management and partnership brokering
- Produced and submitted detailed proposals for events and/or orders (e.g. timelines, venues, suppliers, and budgets).
- Resourced and coordinated staffing / expertise requirements for various jobs / events.
Mar 2014 - Feb 2015
1 yearLagos, Nigeria
Public Relations Representative
Chocolate City Group
- PR and media relations
- Red carpet management
- Artiste marketing and promotion
- Platform creation, negotiation and management for artistes
Languages
English
Advanced Education
Oct 2015 - Dec 2017
School of Media and Communications, Pan Atlantic University
Master of Science in Media and Communications · Media and Communications · Nigeria
Oct 2008 - Aug 2012
Babcock University
Bachelor of Arts in Mass Communication · Mass Communication · Nigeria · Second Class Upper
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