Oluwatobi (Babatunde) Abimbola

Marketing and Communications Professional

Lagos, Nigeria
Experience
Apr 2022 - Present
3 years 4 months
Lekki, Nigeria

Marketing and Social Media Manager

Weststar Associates Limited (Mercedes-Benz Nigeria)

  • Planning, developing and implementing PR strategies
  • Liaising with, and answering enquiries from media, individuals and other organizations, often via telephone and email
  • Researching, writing and distributing press releases to targeted media
  • Collating and analysing media coverage
  • Writing and editing in-house magazines, case studies, speeches, articles and annual reports
  • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
  • Organising events including press conferences, exhibitions, open days and press tours
  • Maintaining and updating information on the organisation's website
  • Managing and updating information and engaging with users on social media sites such as Instagram, LinkedIn Twitter and Facebook
  • Creating original content for websites, newsletters, press releases, blogs, articles and marketing materials based on the requirements of the company
May 2018 - Apr 2022
4 years
Lekki, Nigeria

PR and Social Media Assistant

Weststar Associates Limited (Mercedes-Benz Nigeria)

  • Researching, writing and distributing press releases to targeted media
  • Collating and analysing media coverage
  • Writing and editing in-house magazines, case studies, speeches, articles and annual reports
  • Maintaining and updating information on the organisation's website
  • Managing and updating information and engaging with users on social media sites such as Instagram, LinkedIN Twitter and Facebook
  • Creating original content for websites, newsletters, press releases, blogs, articles and marketing materials based on the requirements of the company
Dec 2017 - May 2018
6 months
Lagos, Nigeria

PR and Social Media Support, DStv

Multichoice

  • Content management, ensuring efficiency and consistency across DStv social media platforms
  • Supporting wider PR and marketing teams for local activations, including working with PR and experiential agencies for on-the-ground marketing and press events
  • Sourcing new and creative ways to market DStv products via social media
  • Providing counsel to the business around industry trends, challenges and opportunities, offering recommendations, assessing issues which need to be raised to the business and managing dialogue around opportunities
  • Providing Social Media support for Crisis Management and Resolution (IMCR) and external risk management
Aug 2017 - Nov 2017
4 months
Lagos, Nigeria

Graduate Intern – Public Relations and Social Media

Multichoice Nigeria

  • Creating and distributed BTL promotional content for the Africa Magic branded channels in the media
  • Social Media management of the Africa Magic social media platforms
  • Engaged in Media profiling for threats and opportunities to/for the company
Jun 2015 - Jul 2017
2 years 2 months
Lagos, Nigeria

Public Relations Consultant

Bobby Taylor Company

  • Maintained and developed an internal record of prospective clients
  • Publicity services and media relations services for clients
  • Press release drafting and media liaison
  • Online marketing and promotion
  • RSVP Services, Social Media management and partnership brokering
  • Produced and submitted detailed proposals for events and/or orders (e.g. timelines, venues, suppliers, and budgets).
  • Resourced and coordinated staffing / expertise requirements for various jobs / events.
Mar 2014 - Feb 2015
1 year
Lagos, Nigeria

Public Relations Representative

Chocolate City Group

  • PR and media relations
  • Red carpet management
  • Artiste marketing and promotion
  • Platform creation, negotiation and management for artistes
Languages
English
Advanced
Education
Oct 2015 - Dec 2017

School of Media and Communications, Pan Atlantic University

Master of Science in Media and Communications · Media and Communications · Nigeria

Oct 2008 - Aug 2012

Babcock University

Bachelor of Arts in Mass Communication · Mass Communication · Nigeria · Second Class Upper

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