Transformative Commercial & Customer Strategy

Setting up health care businesses for making smart strategic decisions in a world with changing customer expectations and abundant innovation opportunities

• Project leadership & strategy consulting: Navigating innovative teams from big ideas to success in market
• Partnering: Building partnerships between established and emerging businesses as well as innovative providers for analytics & strategy
• Strategies to drive digital & business transformation in large organisations

Services include:

• Design, set up and lead large-scale digital transformation programs as well as rapid innovation pilots
• Improving customer experience & impact
• Upgrading business models & value proposition
• New ways of working for quicker innovation
• Review strategy, objectives and governance to ensure full implementation of business model transformation
• Setting up organisations to make agile, data-driven decisions: governance, KPI structure, culture
• Evaluate commercial innovation & partnership opportunities
• Integration of commercial & customer strategy with existing portfolio

For emerging businesses:

• Build (early & launch) commercial & customer strategy
• Identify crucial points of impact along the customer journey
• Develop targeting strategies for rapid launch uptake
• Design customer reach & impact models as well as full commercial business cases
• Prepare the team for investor & partnership discussions
• Optimize value proposition and commercial model to ensure portfolio/strategy fit with potential partners

For established businesses:

• Integrate traditional and novel commercial and customer engagement models

Program design, setup & impact steering for transformation program across 10+ major markets and all Global BUs based on advanced customer impact evaluations, implementing customer-level target setting in BUs in alignment with P&L objectives

Developing Xarelto® lifecycle indications Global launch/go-to-market strategy, steering of launch performance, strategy & tactics across countries based on customer interaction and adoption data