Product Growth Engineer

Develop a platform to connect skilled migrants with experts for navigating complex bureaucratic processes.

• Created an efficient matchmaking system for migrants and service providers
• Developed a custom appointment management system
• Implemented ethical data handling practices for sensitive user information

Repair-as-a-Service for kitchen knives with avg 5.0 reviews and organic growth only.

• Found ICP and demand → Delivered properly.

• Put customer service as a main product feature in front of the customer

• Built the product, tech stack, brand and positioning

• Built a custom 3-way comms and delivery status portal

• Built a sustainable packaging to handle multiple orders

• Custom-built customer support automations

• Made it into Falstaff and Business Punk

Client: KSB AG

Teamed up with a Head of UX to drive the development and launch of a tailored eProcurement platform, ensured a seamless shift from design to tech by keeping tight tabs on dev progress. As a tag team, we led the seamless configuration and ordering processes for products and spare parts and fine-tuned checkout flows and advised on a strategic marketing strategy to guide diverse industrial buyers through the sales funnel.

• Ramped up internal UX practices and activities, expanding the scope and frequency of user experience initiatives
• Worked closely with the data team to uncover and analyze the travelers' buyer journeys
• Set up E2E customer journeys, mapping the path from initial exploration to final checkout
• Set up customer discovery funnels to alleviate customer decision-making

Versatile startup and product generalist for tech, data, product, and marketing. 22 years of professional experience and 3 startups, one of which was under the umbrella of the elite University of Heidelberg.

I offer my experience to companies of various industries and sizes. Examples include increasing eSales revenue by 10% for a $2B hidden champion, launching products super fast, and scaling marketplaces with millions of products.

This spans from rapidly developing ideas and prototypes, validating them with real users, and building appropriate product communications, as well as developing pricing strategy for SaaS products.

For corporate teams, I help them build this lean mindset and methodology and how to integrate it within their companies.

Key Achievements:

• Helped amplify eSales revenue by more than 10% with a tailored procurement platform of a multinational pump manufacturer with a $2B turnover.
• Scaled a Life Sciences B2B marketplace with 1.4 million products from its inception to Series B.
• Improved the eCommerce experience of one of Switzerland's largest supermarkets through targeted UX optimizations, resulting in a significant increase in conversion rates.
• Ramped up a groundbreaking B2C SaaS for mental health diagnosis using qualitative interviews, the Jobs to be Done framework, and rapid prototyping methods.

Key Competences:

• Supporting product and startup teams with lean product development
• Supporting corporate teams in developing feasible new product ideas
• Practice-oriented design thinking
• Product communication and sales funnels for new products
• Validation of product ideas with real users and customers
• Pricing and pricing strategy for SaaS products
• Support in the development of data-driven products

Selected client list: Volkswagen, Deutsche Telekom, Roche, Red Bull, KSB AG, Adidas, Zalando, BMW, Audi, MINI, Philips, McDonald's, Chevrolet, DER Touristik, ratePay, 3BG Bank Austria, Mobile.de, Viessmann, SMA AG, COOP Suisse, FEI, Zageno, KICKZ, MobileZone, BMWi Germany, High Mobility, Klenico, Agrantis.