Bertrand Rothen
Freelance Sr. Product Manager & Consultant
Erfahrungen
Freelance Product Consultant
zolar
Created, implemented and spearheaded a concept for an Operations-focused software delivery unit in the solar scale up's Partner Management space.
- Formalized & streamlined the delivery process, accelerated TTD by roughly 2x
- Improved quality of updates using Product & Business Discovery to cut waste and improve ROI for development by 50%
Freelance Sr. Product Manager – Mobile
Blacklane
Ran Product Management for limousine ride hailing service Blacklane's range of mobile apps – Guest and Chauffeur Apps, available on iOS and Android.
- Upgraded customer experience by integrating Twilio-based In-App Messenger for frictionless and unified communication in 2 apps
- Guided the On-Demand product launch in the Dubai market, the first 100% electric fleet in Dubai
- 100% migration/upgrade to a state-of-the-art identity and access management solution
Freelance Product Consultant
NATIX
Developed a launch strategy for mobile app "Drive&". GDPR-compliant and AI-powered anonymized traffic data detection to grow the Natix Network, a web3-based and tokenized traffic and environment information exchange.
- Orchestrated and tracked over 30 launch activities, such as beta testing phases, development & scope planning, marketing mix and others
- Over 2,100 sign-ups and 14,000 km mapped within 24 hours of launch, 5,000 sign-ups within the first week
Freelance Product Lead – App
THE KADEWE GROUP
Lead for Product Discovery & Concept for an upcoming mobile app project (unreleased).
- Market research on 12 comparable use cases
- Iterated on a prototype with an app architect, presenting updates to C-level management every 2 weeks
- Novel concept & approach for a "50/50 hybrid shopping experience"
Freelance Sr. Product Manager – B2C & App
Highsnobiety
Product Management for Highsnobiety's B2C business (website delivery & e-commerce) as well as the recently released HS App (iOS).
- Overhauled Product Strategy & OKR implementation, increasing precision by 20%
- Advanced legacy CMS deprecation by 30%
- Ran development and release of HS App's 1st internal & beta testing versions
- Consulted on hiring (process) for 3 openings
Freelance Sr. Product Manager – Web Shop
THE KADEWE GROUP
Built the renowned luxury retailer's Omnichannel business, centered around the online store [link]
- Successfully launched Beauty products department and integrated Akeneo PIM, increasing SKU count by 4x
- Launched Beauty brand shops for over 25 top-tier brands like CHANEL and Dyson
- Inaugurated 100% video streaming-based live shopping and an appointment-booking suite
- Designed a 5x scalable content management workflow
- Made countless additions & improvements to the store to improve key performance metrics like gross revenue (over €50MM in 2021), AOV (up by 25%), checkout funnel, as well as cart & return metrics
Freelance Head of Product
Race Scout GmbH
Head of Product for an online race event & experience platform with a Berlin-based venture agency for an established race car brand.
- Full product responsibility, reported to C-level stakeholders every 2 weeks
- Enhanced productivity for 2 nearshored design & development agencies
- Increased output velocity and outcome quality by over 60%
Freelance Product Owner – Entity Pages
Freelance Product Owner for the Entity Pages Platform Team.
- Managed the launch of Company/Employer Branding Pages on the Entity Pages Platform across 6 departments/organizations
- Oversaw 12 Engineers, Designers, QAs, and Scrum Masters & supporting Program Management in conjunction with 1 other large-scale project
Freelance Product Owner – Profile
Freelance Product Owner for the Profile Team.
- Shaped, drove and executed the 5-part OKR-based product strategy in collaboration with key stakeholders
- Directed an interdisciplinary team of 10 Engineers, Designers, QAs, and Scrum Masters
- Determined product requirements and concepts for 7 initiatives, validated them through prototyping, user feedback and A/B testing
- Cooperated with 4 stakeholders across the organization to be in line with the overall company strategy
Freelance Product Manager
Hamburg Tourismus GmbH
Freelance Product Discovery work on a novel Experience Platform offering.
- Extensive market research, product discovery and prototyping for 6 iterations
Freelance Product Owner
SPRING Axel Springer Digital News Media GmbH & Co. KG
Freelance Product Owner for fixed scope of topics within a large-scale project; managing monetization, payment and third-party view features.
- Identity and Access Management (IAM) for 6 content elements
- 3 Premium/Upsell Landing Pages & Conversion/Payment Funnels
- 100% support for Accelerated Mobile Pages (AMP) and Facebook Instant Articles
Product Owner
Facelift brand building technologies
Product Owner for Community Management, Benchmarking and Third-Party Integrations, managing 2 development teams (on-site and offshore).
- Developed a WebSocket-based client-to-client edit notification system (commonly referred to as "Collision Detection") to lower sync rate to 2 seconds (from 2 minutes)
- Migrated 100% of customers, data and features from a legacy application being phased out
- Added an operator performance logging and reporting suite for SLA compliance tracking of 8 key metrics (using a streaming data architecture based on Kafka & using Kubernetes, Docker, ProtoBuf etc.)
- Managed a 100% redesign of the Community Management UI
- Migrated 33% of the stack from in-house to offshore team
Product Manager/Product Owner
Smaato
Product Manager & Product Owner for Smaato's Publisher Platform SPX.
- Integrated several features into SPX, such as User Management, a Support Form, integration of 3rd-party applications and more
- Planned & orchestrated a gradual frontend re-write from PrimeFaces to Angular 2
- Put in place a custom data sync service to meet key accounts' needs to 100%
Senior Product Marketing Manager
Smaato
Built Product Marketing at Smaato.
- Built the 1st Smaato Wiki knowledge base at [link]
- Lead the Go-To-Market plans and processes for 100% of Smaato's product releases (most notably the Smaato Demand Platform (SDX) and the "Outstream" & Rewarded Video Ads format additions)
- Crafted and conducted an SPX internal training course & exam across 2 global locations (Hamburg, Germany and San Francisco, CA)
- Set up 3 onboarding sessions for new hires around the Product organization
Zusammenfassung
Experienced freelance Senior Product Manager with a proven track record spanning various industries and functions.
Expert in product management, product strategy, and launching new initiatives to drive growth and efficiency.
Key achievements include streamlining development processes to accelerate time to delivery, launching innovative products like In-App Messenger solutions, and improving key metrics such as gross revenue and AOV.
Sprachen
Ausbildung
Otto-Friedrich-Universität Bamberg
Master of Science (M.Sc.) · Business Information Systems (IT Security) · Deutschland
The Berlin School of Economics and Law
Bachelor of Arts (B.A.) · Business Administration, Marketing and Business Information Systems · Deutschland
SAE Institute Germany
Bachelor of Recording Arts · Recording Arts, Audio Engineering · Deutschland
Zertifikate & Bescheinigungen
Artificial Intelligence Micro-Certification (AIC)™
Product School
Certified Scrum Product Owner®
Scrum Alliance, Inc.
Google Cybersecurity Certificate
Coursera
Product Strategy Micro-Certification (PSC)™
Product School
Product-led Certification
Pendo.io
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