Michael Hoffmann
Digital Transformation Manager
Erfahrungen
Jan. 2021 - Bis heute
3 Jahren 5 MonatenConsultant/Freelancer
- Successful launch of blockchain training program with increasing customer flow
- Implemented product strategy for financial services with blockchain focus
- Built up blockchain expert knowledge
- Networking within blockchain and AI space (initiator of a blockchain expert network)
- Created, implemented and conducted a blockchain training program
- Strategic advisor for financial service company
Jan. 2019 - Dez. 2021
3 Jahren Landsberg am Lech, Deutschland
Director Product Management & Growth for Digital Customer Solutions
RATIONAL AG
- Responsibility for product- and partner management and sales/marketing
- Strategy and implementation of new digital solution (ecosystem platform model)
- Go-to-market strategy (sales channels (D2C & multiplier) and marketing)
- Defining new customer journey for digital products and new roles for success
- Customer centric development of product and roadmap
- Change management (processes and mindset) within international organization
- Promotion of digital solution to the board and supervisory board
- Partner ecosystem strategy and partner acquisition
- Team lead
Main achievements:
- Created digital platform product with best market fit
- Won 30 B2B paying customers for digital platform solution and 15 partner companies for platform ecosystem
- Successfully implemented internal and external operations change processes for digital products
- Built up teams for sales, product- and partner management
Jan. 2015 - Dez. 2020
4 Jahren Landsberg am Lech, Deutschland
Senior Manager Market Intelligence & Business Development
RATIONAL AG
- Establish new department 'Market Intelligence' (as fact based decision making)
- Responsible for digital transformation topics
- Strategy lead for new digital business model within the organization
- Consulting and coaching within the international organization
- Proactive initiation and lead of enterprise cooperation projects
- Creation and implementation of new 'requirements management' approach
- Set-up software based knowledge management platform
- Conducting qualitative and quantitative research projects
- Leading internal and external workshops
Main achievements:
- Created global trend and strategy report, used as basis for executive decision-making
- Led one big cap enterprise cooperation project to success
- Won approval for a dedicated robot/automation task force and digital solution approach
- Grew to leading internal expert for digital transformation, new business models, business- and trend analysis
Jan. 2014 - Dez. 2016
3 Jahren Landsberg am Lech, Deutschland
Senior Product Manager
RATIONAL AG
- Concept and implementation of a new product line (XS model)
- Ensure go-to-market strategy in cooperation with sales and marketing
- Leading pricing project for international re-pricing strategy
- Conducting international customer satisfaction survey
- Collecting, analysing and priorization of product requirements
- Concept and implementation of new benchmarking approach
Main achievements:
- Successfully launched the new product line (XS model, 2016)
- Increased corporate EBIT margin by one percent due to new pricing strategy
Jan. 2010 - Dez. 2015
4 Jahren Stuttgart, Deutschland
Segment Product Manager
Robert Bosch GmbH
- Responsible for cordless hammer, drywall & heavy duty drills segment
- Defining strategy and roadmap
- Leading products from concept to launch
- Identify customer requirements, analyse customer needs
- Creating marketing concepts
- Responsible interface to brand management for all cordless segments
Main achievements:
- Launched 4 products (from initial concept, development phase to launch)
- Approved long term segment strategy for responsible segment
Jan. 2008 - Dez. 2010
3 Jahren Stuttgart, Deutschland
Sales Project Manager
Robert Bosch GmbH
- Responsibility for US customer, Navistar
- Leading acquisition and application project
- Exhaust gas treatment specialist
Main achievement:
- Successfully acquired and led a medium size (70M EUR) exhaust gas treatment project
Jan. 2005 - Dez. 2009
3 Jahren Stuttgart, Deutschland
Sales Project Manager - dual MBA program
Robert Bosch GmbH
- Strategy for new product: exhaust gas treatment system (SCR system)
- Acquisition project management
- Sales controlling with KPI tracking responsibility
Main achievement:
- Accomplished MBA program: focus strategy for the exhaust gas treatment product range
Zusammenfassung
17 years professional B2B experience
Experience in different industries: automotive (4 yrs), power tools (4 yrs), professional kitchens (7 yrs)
Since 2016 digital transformation focus (strategy, concept, implementation of digital business model from scratch)
Trusted digital transformation expert, two times promoted to shape digital change
Digital mindset, platform and ecosystem thinking
Agile team player with strong analytical and strategic abilities
Sprachen
Deutsch
Muttersprache
Ausbildung
Okt. 2006 - Juni 2008
SIBE - School of International Business and Entrepreneurship
Master of Business Administration · General Management · Berlin, Deutschland
Okt. 2001 - Juni 2005
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Bachelor of Arts · Business and Economics
Zertifikate & Bescheinigungen
Scrum für Fortgeschrittene
Lean Product Management
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