Augusto Aminatta
Managing Director/Co-Founder | Principal Consultant, Aviense
Erfahrungen
Managing Director/Co-Founder
Merx GmbH
Responsible for data analytics and marketing/sales. This is a part-time job (1-2 days a week).
Principal Consultant
Aviense
Managed several projects for banking/insurance clients in the Middle East (agile transformation, holding strategy, performance management, branch lean program, setup of a new affluent banking department) with a team of 10-15 consultants for Aviense. Responsible for training/development.
Chief Product Officer
The List
- Managed a team of ~10: data scientist, tech product owner, product designer, engineers
- Launched a new tech platform/product
- Areas of work included: product development (web, mobile app, backend), financial steering (reporting, cash, planning), operations (customer service, payment), performance/ unpaid marketing (A/B testing, tracking, ROI steering), BI
Freelance Interim Manager (Director of Marketing Data & Analytics)
Zalando SE
- Managed a team of ~40 professionals, including an own tech team
- Responsible for measuring marketing performance (ROI) and automating campaigns
- Activities included: building a new attribution model, running A/B tests, setting up a media-mix model, ROI calculation, automation of campaign steering
Freelance Business Consultant
- Managed several projects on a freelance base
- 12-month project in online marketing, developing and implementing a comprehensive performance measurement system (tracking, testing, digital attribution) and RoI-based marketing steering for a large e-commerce player in the European market
- Support for long-term planning (2030) of the distribution network of a large European logistics player
Director of Business Development
Bamilo
Managed several projects including:
- Setting up planning process for marketing campaigns and logistic planning
- Data analysis
- A comprehensive program to improve performance of customer care department
- Establishing fraud prevention tools and processes
Head of Strategic Planning and Forecasting
Zalando SE
- Built up planning/forecasting department at Zalando SE (including hiring and training of 15 professionals)
- Improved planning precision
- Established planning/budgeting process
- Coordinated supply chain management to ensure alignment across functions and departments
- Contributed to logistic strategy
Voluntary work
Ecole Secondaire de Nyakinama
Taught mathematics in a secondary school.
Consultant/Engagement Manager
McKinsey & Company Inc.
Worked jointly with senior and middle management of major corporations to plan and implement strategies for achieving superior competitive position. Focused on financial service and public sector clients.
Research Assistant
Ruhr-Universität Bochum
Research Assistant at the Chair for algebraic topology of Prof. Dr. Gerd Laures. Research in the field of algebraic and differential topology and organization of student tutorials, seminars, and classes.
Teaching Assistant
Universität Heidelberg
Organization of student tutorials.
Zusammenfassung
Passionate about developing and implementing fully automated, scalable, digital marketing products for e-commerce companies.
- Agile transformation
- Product management (technology)
- Online marketing
- Data analysis/data science
- Planning and forecasting
- Project management
- Interim management
- Strategic supply chain management
- Strategy.
Sprachen
Ausbildung
Universität Heidelberg
PhD in Mathematics (magna cum laude) · Mathematics · Heidelberg, Deutschland
Universitá degli Studi di Milano
Diploma in Mathematics (110/110 summa cum laude) · Mathematics · Mailand, Italien
Liceo Scientifico Statale "P. Nervi"
Maturitá Scientifica (58/60) · Morbegno, Italien
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