Aniket Parihar
Product Manager | Content Writer
Erfahrungen
Freelance Product Manager | Writer
Self-employed
Working with multiple startups
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Leading the product roadmap of Placker, a B2B SaaS startup (> 1000 paying customers) building productivity tools. Actively collaborating with the founder, engineering, and design team to understand user needs and personas.
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Working as a freelance product management writer for LogRocket, a US-based company building analytics software.
Product Manager
Zalando SE
Europe's one of biggest fashion eCommerce companies.
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Led the product roadmap and strategy of a 0 to 1 content management tool intended to provide a wider assortment of fashion products to 45 million customers.
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Collaborated with an agile cross-functional team of 9 senior engineers and a designer.
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Managed sprint planning, wrote user-stories and led concept-to-launch of a new content production flow for Zalando fashion studio (impacting ~500 internal users), which resulted in savings of 2.5 million Euros/year.
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Reduced the article onboarding time of the top 20% of Zalando Partners from an average of ~5 days to ~1 day by launching new content reviewing and validation tools.
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Assisted Zalando's user research team to interview customers and understand their behavioral changes related to fashion in light of COVID-19. Also, formulated actionable insights that helped Zalando to form a future roadmap and strategy.
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Recruited and mentored a trainee PM.
Product Manager
Paytm
An Alibaba backed venture, focused on eCommerce marketplace and payment solutions.
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Aligned brands, stakeholders, and higher management and spearheaded the launch of brand stores that helped brands widen their online reach on Paytm. The stores generated 10 million INR/month within a year.
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Led the first-ever integration of Paytm's wallet with 20 CCD (Cafe Coffee Day) outlets.
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Co-owned Paytm's website revamp (impacting 5 million DAU) that increased the conversion rate by ~1.5%.
Co-founder, Head of Product
Creative Tinsel Pvt. Ltd.
A bootstrapped venture in the Indian online gifting market.
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Conceptualized, developed, and managed the gifting website, generating 0.5 million INR/Month within a year.
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Traction includes ~5,000 unique visits/day, ~30,000 page views, and ~1000 sales/month with an average product price of INR 500, in a period of 6 months.
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Recruited and mentored a team of 2 designers and 1 junior product manager.
Business Analyst
eClerx Services Ltd.
An outsourcing firm with a focus on analytics, website operations and process automation.
- Led the development and QA team of a total of 12 members, involved in daily website operations of our key client – the world's third-largest PC maker.
Zusammenfassung
Sprachen
Ausbildung
Gujarat University
Bachelor of Engineering · Computer Science · Ahmedabad, Indien
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