Tiffany E.
Content Strategist
Experience
Jan 2020 - Dec 2024
5 yearsContent Strategist
FinTech & Business Lending Clients
- Conducted deep market and keyword research to develop content strategies targeting finance, equipment leasing, and commercial loan verticals.
- Audited and optimized 20+ website service pages, ensuring alignment with brand voice and SEO best practices.
- Assisted marketing teams in structuring email drip campaigns and educational newsletters aimed at improving lead conversion.
- Wrote thought leadership articles on topics like SMB financing, credit management, and alternative lending trends.
- Achieved consistent first-page Google rankings for high-value keywords.
- Increased audience retention rates through personalized and data-informed email sequences.
Jan 2018 - Present
7 years 11 monthsSenior Content Writer
Freelance
- Developed and optimized financial copy for small and mid-market finance firms, focusing on business loans, equipment leasing, and working capital solutions.
- Reviewed and edited sales one-pagers, website pages, and email campaigns to ensure consistency with brand tone and compliance standards.
- Created SEO-driven landing pages and conversion-focused product descriptions that improved organic rankings and user engagement.
- Partnered with design and marketing teams to refine messaging frameworks and align all materials with company rebranding efforts.
- Delivered high-quality, well-researched articles on financial trends, loan programs, and B2B funding solutions.
- Developed email copy for client retention and lead nurturing, improving open and click-through rates by up to 35%.
- Provided guidance to marketing teams on effective content structures and CTA placement for enhanced conversion performance.
- Helped a finance client increase conversion rates by 22% through refined tone and optimized CTAs.
- Authored over 300 finance-focused articles and marketing materials with consistent top-tier editorial scores (Grammarly 98+, Clearscope A).
- Collaborated with multiple U.S.-based fintech and lending companies on rebranding and content revamp projects.
Jan 2016 - Dec 2018
3 yearsCopywriter
XYZ Marketing Group
- Supported multiple financial service providers with branded copy and editorial development.
- Wrote case studies, web copy, and client success stories highlighting loan performance outcomes and client satisfaction.
- Optimized website content for better readability, engagement, and lead form conversion.
Summary
Results-driven Financial Content Writer with 7 years of professional experience crafting high-performing copy across finance, lending, and B2B sectors. Skilled in creating compelling and conversion-optimized content for websites, marketing materials, and email campaigns. Adept at refining brand voice, elevating tone, and improving user engagement through strategic, SEO-informed storytelling. Experienced in collaborating with cross-functional teams to align content with corporate goals and client expectations.
- Financial writing & loan industry expertise
- SEO & CRO-focused content strategy
- Email marketing and lead-nurture copywriting
- Brand voice alignment & editorial consistency
- Analytical approach to conversion metrics and audience engagement
Languages
English
NativeSpanish
NativeEducation
University of South Florida
Bachelor of Arts · English & Communication Studies · Tampa, United States
Certifications & licenses
Copyhackers Conversion Copywriting Certification
Google Digital Marketing Fundamentals
HubSpot Content Marketing Certification
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.