Peter Lalonde

CRO (Fractional Executive Leadership)

Peter Lalonde
Haarlem, Netherlands

Experience

Jan 2019 - Present
6 years 5 months
Amsterdam, Netherlands

CRO (Fractional Executive Leadership)

Higage B.V.

Focused on GTM Strategies, Execution & Results.

  • 500% YoY growth, €50K ARR to €1M ARR / €5M TCV
  • US GTM, Investigate EU GTM (added design partners)
  • US GTM (added 10 enterprise clients +$2.5M ARR
  • Startup scout, investor & CEO coach - 35 Investments
  • GTM practice leader and market due diligence
  • I-CRO Portfolio GTM / Revenue / Milestones

CerQlar - I-CRO (Green Tech) WALNUT - I-CRO (FinTech) Breathe Life - I-CRO (Fintech) (Acquired)

Jan 2015 - Present
9 years 5 months
Canada

Advisor

MASV

Jan 2015 - Dec 2022
7 years
Canada

CRO, Partner, GTM Practice Lead

+POSITIVE VENTURE GROUP

  • Startup scout, investor & CEO coach - 35 Investments
  • GTM practice leader and market due diligence
  • I-CRO Portfolio GTM / Revenue / Milestones
Jan 2015 - Dec 2017
2 years
Canada

Co-Founder & CRO

MASV

  • From idea to first revenue in 3 months
  • Launched product with clear market fit
  • Designed and executed GTM Strategy (PAYG)
Jul 2014 - Jul 2016
2 years 1 month
Canada

CRO

APPRENTO

  • Built and executed GTM strategy
  • Positioned company for acquisition (by MFiles)
  • Secured 3 competing M&A offers
May 2010 - Dec 2015
4 years 8 months
Canada

Founder & CEO

OPENERA

  • Founded, funded, and led Openera to exit
  • Partnered with Box, Salesforce, Dropbox, Amazon
  • Thousands of customers across 75 countries.
  • Secured US + EU distribution and channels
Jan 2008 - Dec 2010
3 years
Canada

CRO

INTERSET

  • Launched on Adobe.com and Apple stores
  • Designed major pivot to security
Jan 2005 - Dec 2009
3 years
Canada

VP Corporate Sales, Support & Services

COREL

  • Led a team of 125+ sales, service & support
  • Managed $32.5M business
  • Launched support teams in Manilla & Tapai
Jan 2002 - Dec 2006
5 years
Canada

VP Field Marketing, Inside Sales & Business Development

OPEN TEXT

  • Led a team of 50+ sales, marketing, & BD
  • Consistently exceeded targets ($45M)
  • Supported growth from $100M to $500M
Jan 1998 - Dec 2002
3 years
Boston, United States

Director, Marketing & Strategic Alliances

IBM (Vality)

  • Led partnerships with IBM, Ascential, & Cognos
  • Grew revenue from $2.5M to $12M
  • Vality was acquired by a partner.
Jan 1992 - Dec 1999
7 years
Boston, United States

Director, Sales & Marketing

INTERLEAF

  • Led a team of 15+ sales, marketing, & BD
  • Consistently exceeded targets (Gold Leaf Club)
  • CEO's High Performance SWAT Team

Summary

Peter Lalonde is a 3X founder and hands-on GTM Advisor, fractional CRO, Board Advisor and CEO Coach - Hyper focused on company alignment, capital efficient growth and building high performing teams. High Impact Gains and Growth Enablement. higage.com

Languages

English
Native
Dutch
Advanced

Education

Oct 1991 - Jun 1993

University of Ottawa

B.A. · Communications · Ottawa, Canada

Oct 1989 - Jun 1991

Concordia University

Minor · Economics · Montreal, Canada

Oct 1986 - Jun 1989

John Abbott College

D.E.C. · Communications · Montreal, Canada

Certifications & licenses

Babson College Executive Leadership Program

Babson College

Pavilion University CRO School

Pavilion University

Revenue Academy Revenue Architecture

Revenue Academy

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