Peter Lalonde
CRO (Fractional Executive Leadership)
Experience
Jan 2019 - Present
6 years 5 months Amsterdam, Netherlands
CRO (Fractional Executive Leadership)
Higage B.V.
Focused on GTM Strategies, Execution & Results.
- 500% YoY growth, €50K ARR to €1M ARR / €5M TCV
- US GTM, Investigate EU GTM (added design partners)
- US GTM (added 10 enterprise clients +$2.5M ARR
- Startup scout, investor & CEO coach - 35 Investments
- GTM practice leader and market due diligence
- I-CRO Portfolio GTM / Revenue / Milestones
CerQlar - I-CRO (Green Tech) WALNUT - I-CRO (FinTech) Breathe Life - I-CRO (Fintech) (Acquired)
Jan 2015 - Present
9 years 5 months Canada
Advisor
MASV
Jan 2015 - Dec 2022
7 years Canada
CRO, Partner, GTM Practice Lead
+POSITIVE VENTURE GROUP
- Startup scout, investor & CEO coach - 35 Investments
- GTM practice leader and market due diligence
- I-CRO Portfolio GTM / Revenue / Milestones
Jan 2015 - Dec 2017
2 years Canada
Co-Founder & CRO
MASV
- From idea to first revenue in 3 months
- Launched product with clear market fit
- Designed and executed GTM Strategy (PAYG)
Jul 2014 - Jul 2016
2 years 1 month Canada
CRO
APPRENTO
- Built and executed GTM strategy
- Positioned company for acquisition (by MFiles)
- Secured 3 competing M&A offers
May 2010 - Dec 2015
4 years 8 months Canada
Founder & CEO
OPENERA
- Founded, funded, and led Openera to exit
- Partnered with Box, Salesforce, Dropbox, Amazon
- Thousands of customers across 75 countries.
- Secured US + EU distribution and channels
Jan 2008 - Dec 2010
3 years Canada
CRO
INTERSET
- Launched on Adobe.com and Apple stores
- Designed major pivot to security
Jan 2005 - Dec 2009
3 years Canada
VP Corporate Sales, Support & Services
COREL
- Led a team of 125+ sales, service & support
- Managed $32.5M business
- Launched support teams in Manilla & Tapai
Jan 2002 - Dec 2006
5 years Canada
VP Field Marketing, Inside Sales & Business Development
OPEN TEXT
- Led a team of 50+ sales, marketing, & BD
- Consistently exceeded targets ($45M)
- Supported growth from $100M to $500M
Jan 1998 - Dec 2002
3 years Boston, United States
Director, Marketing & Strategic Alliances
IBM (Vality)
- Led partnerships with IBM, Ascential, & Cognos
- Grew revenue from $2.5M to $12M
- Vality was acquired by a partner.
Jan 1992 - Dec 1999
7 years Boston, United States
Director, Sales & Marketing
INTERLEAF
- Led a team of 15+ sales, marketing, & BD
- Consistently exceeded targets (Gold Leaf Club)
- CEO's High Performance SWAT Team
Summary
Peter Lalonde is a 3X founder and hands-on GTM Advisor, fractional CRO, Board Advisor and CEO Coach - Hyper focused on company alignment, capital efficient growth and building high performing teams.
High Impact Gains and Growth Enablement.
higage.com
Languages
English
Native
Dutch
Advanced
Education
Oct 1991 - Jun 1993
University of Ottawa
B.A. · Communications · Ottawa, Canada
Oct 1989 - Jun 1991
Concordia University
Minor · Economics · Montreal, Canada
Oct 1986 - Jun 1989
John Abbott College
D.E.C. · Communications · Montreal, Canada
Certifications & licenses
Babson College Executive Leadership Program
Babson College
Pavilion University CRO School
Pavilion University
Revenue Academy Revenue Architecture
Revenue Academy
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