Peter L.
CRO (Fractional Executive Leadership)
Experience
Jan 2019 - Dec 2023
5 yearsCRO (Fractional Executive Leadership)
Higage B.V.
Focused on GTM strategies, execution, and results.
CerQlar:
I-CRO for Green Tech.
Achieved 500% YoY growth from €50K ARR to €1M ARR and €5M TCV.
Walnut:
I-CRO for FinTech.
US GTM lead and investigation of EU GTM.
Added design partners.
Breathe Life:
I-CRO for FinTech.
US GTM execution resulting in 10 enterprise clients and +$2.5M ARR.
Acquired.
Jan 2016 - Dec 2023
8 yearsCo-Founder & CRO (Investor); Advisor
MASV
- Launched product with clear market fit.
- Designed and executed PAYG GTM strategy.
- Built and executed GTM strategy.
Jan 2016 - Dec 2022
7 yearsCRO, Partner, GTM Practice Lead
Positive Venture Group
- GTM practice leader and market due diligence.
- I-CRO portfolio GTM, revenue, and milestones focus.
- Achieved first revenue within 3 months.
Jul 2014 - Jul 2016
2 years 1 monthCRO
Apprento
- Positioned company for acquisition by MFiles.
- Secured three competing M&A offers.
May 2010 - Dec 2014
4 years 8 monthsFounder & CEO
Openera
- Cloud content management with ML/AI focus.
- Partnered with Box, Salesforce, Dropbox, and Amazon.
- Acquired with thousands of customers across 75 countries.
- Secured US and EU distribution and channels.
Jan 2008 - Dec 2010
3 yearsCRO
Interset
- Creative pro content management/security.
- Launched on Adobe.com and Apple stores.
- Designed major pivot to security.
Jan 2006 - Dec 2008
3 yearsVP Corporate Sales, Support & Services
Corel
- Managed $32.5M business.
- Led a team of 125+ sales, service, and support professionals.
- Launched support teams in Manila and Taipei.
Jan 2002 - Dec 2006
5 yearsVP Field Marketing, Inside Sales & Business Development
Open Text
- Enterprise content management focus.
- Supported growth from $100M to $500M.
- Consistently exceeded targets ($45M revenue).
- Led partnerships with IBM, Ascential, and Cognos.
Jan 1999 - Dec 2001
3 yearsDirector, Marketing & Strategic Alliances
IBM (Vality)
- Focus on data quality, analytics, and ML/AI.
- Grew revenue from $2.5M to $12M.
- Led a team of 15+ sales, marketing, and business development professionals.
- Vality was acquired by a partner.
Jan 1993 - Dec 1999
7 yearsDirector, Sales & Marketing
Interleaf
- Enterprise content management focus.
- Consistently exceeded targets (Gold Leaf Club honors).
- Member of CEO’s High Performance SWAT Team.
Jan 1991 - Dec 1993
3 yearsBoston, United States
Executive Leadership Program
Babson College
Jan 1991 - Dec 1993
3 yearsOttawa, Canada
B.A. Communications
University of Ottawa
Jan 1989 - Dec 1991
3 yearsMontreal, Canada
Minor, Economics
Concordia University
Jan 1989 - Dec 1991
3 yearsNew York, United States
CRO School
Pavilion University
Jan 1986 - Dec 1989
4 yearsMontreal, Canada
D.E.C. Communications
John Abbott College
Jan 1986 - Dec 1989
4 yearsSan Francisco, United States
Revenue Architecture
Revenue Academy
Languages
English
NativeDutch
AdvancedEducation
Oct 1991 - Jun 1993
University of Ottawa
B.A. · Communications · Ottawa, Canada
Oct 1989 - Jun 1991
Concordia University
Minor · Economics · Montreal, Canada
Oct 1986 - Jun 1989
John Abbott College
D.E.C. · Communications · Montreal, Canada
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