Marcel Wolfangel - Head of Strategy & Innovation

Q: Where is Marcel based?

Marcel is based in Baltmannsweiler, Germany .

Q: What languages does Marcel speak?

Marcel speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Marcel have?

Marcel has at least 13 years of experience. During this time, Marcel has worked in at least 7 different roles and for 6 different companies . The average length of individual experience is 2 years and 11 months . Note that Marcel may not have shared all experience and actually has more experience.

Q: What is Marcel's latest experience?

Marcel's most recent position is Head of Strategy & Innovation (In-House Consulting Mandate) at Mercedes-Benz Group .

Q: What companies has Marcel worked for in recent years?

In recent years, Marcel has worked for Mercedes-Benz Group and Cezantí .

Q: Which industries is Marcel most experienced in?

Marcel is most experienced in industries like Fashion and Apparel , Retail , and Automotive . Marcel also has some experience in Manufacturing , Information Technology (IT) , and Food and Beverage .

Q: Which business areas is Marcel most experienced in?

Marcel is most experienced in business areas like Strategy and Planning , Sales , and Operations . Marcel also has some experience in Supply Chain Management , Product Development , and Logistics .

Q: Which industries has Marcel worked in recently?

Marcel has recently worked in industries like Automotive , Fashion and Apparel , and Retail .

Q: Which business areas has Marcel worked in recently?

Marcel has recently worked in business areas like Strategy and Planning , Operations , and Product Development .

Recommended expert

Baltmannsweiler, Germany

Experience

Jun 2023 - Present

2 years 9 months

Stuttgart, Germany

Hybrid

Head of Strategy & Innovation (In-House Consulting Mandate)

Mercedes-Benz Group

Project focus: Strategic realignment of global market clusters and design of future-proof data architectures.
Results & achievements:
TOM design SEA & General Distributors: Development of a hub-and-spoke operating model for Southeast Asia (Thailand, Vietnam, Malaysia, Singapore) including site evaluation. Goal: Achieving significant savings in FTE and EUR.
Data Intelligence Architecture: Conceptualization of a "Data Intelligence Unit" and a Central Data Hub for Europe, including role and process definition.
AI-Driven Knowledge Management: Implementation of AI-based knowledge management in after-sales to consolidate heterogeneous sources.

Sep 2021 - May 2023

1 year 9 months

Stuttgart, Germany

Hybrid

Head of Sales Strategy & Sales Excellence (In-House Consulting Mandate)

Mercedes-Benz Group

Project focus: Reorganization of sales structures and optimization of customer experience for high-performance segments (AMG / TEV).
Results & achievements:
Van sales restructuring: Development and roll-out of a new TOM to adapt the organizational structure. Result: Achieved set savings targets (budget & headcount).
Digital Customer Journey: Design of an end-to-end online journey for top-end vehicle customers.
Governance & Collaboration: Establishment of a cross-regional collaboration model (Europe & overseas) to harmonize sales activities.

Aug 2019 - Aug 2020

1 year 1 month

Darmstadt, Germany

On-site

Executive Board Assistant (CEO) & Strategic Program Lead

Döhler GmbH

Project focus: Management of a global transformation program for margin protection and management of the corporate venture portfolio.
Results & achievements:
Global cost reduction program: Design and PMO leadership of an initiative to optimize costs and margins across the entire value chain.
Venture capital management: Structuring and operational responsibility for VC activities in Denmark, Sweden, Finland and Norway.

Aug 2018 - Dec 2022

4 years 5 months

Stuttgart, Germany

Hybrid

Founder & Operations Architect

Cezantí

Project focus: Greenfield setup and scaling of a direct-to-consumer brand, including design of the entire operational value chain.
Results & achievements:
End-to-end operations design: Full responsibility for the value chain, from sourcing to fulfillment and sales excellence.
Company founding: Successful conceptualization, setup and management of the D2C brand in handbags and small leather goods.

Oct 2017 - May 2019

1 year 8 months

Werbach, Germany

Hybrid

Consultant Strategy, Innovation & Sales

Horváth & Partners

Project focus: Greenfield setup and scaling of a direct-to-consumer brand, including design of the entire operational value chain.
Results & achievements:
End-to-end operations design: Full responsibility for the value chain, from sourcing to fulfillment and sales excellence.
Company founding: Successful conceptualization, setup and management of the D2C brand in handbags and small leather goods.

Oct 2014 - Sep 2016

2 years

Ehningen, Germany

Hybrid

Business Development Manager / Reorganization Lead

IBM Germany GmbH

Project focus: Strategic realignment of the DACH sales organization to optimize customer centricity and efficiency.
Results & achievements:
Organization design: Designed and successfully implemented a new organizational structure for the DACH sales team, focused on customer centricity.
Market architecture: Data-driven analysis of competitors, technologies, and market segments as a basis for the reorganization.

Sep 2006 - Aug 2009

3 years

Esslingen, Germany

On-site

Industrial Clerk

Festo SE & Co.KG

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Fashion (5 years), Retail (5 years), Automotive (4.5 years), Manufacturing (3 years), Information Technology (2 years), and Food and Beverage (1 year).

Fashion

Retail

Automotive

Manufacturing

Information Technology

Food and Beverage

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (7.5 years), Sales (5 years), Operations (5 years), Supply Chain Management (5 years), Product Development (4.5 years), and Logistics (3 years).

Strategy

Sales

Operations

Supply Chain Management

Product Development

Logistics

Summary

Senior Business Architect with 11 years of experience in operational restructuring, process optimization and strategy implementation. Proven track record in automotive, food & beverage and manufacturing. Architect for operational excellence. I translate business strategies into scalable Target Operating Models (TOM) and unlock efficiency potential through AI.

Focus: Scalability, cost efficiency and digital transformation.

Work style: Analytical, data-driven, entrepreneurial.

Skills

Strategy & Architecture: Target Operating Model (Tom), Reorganization, Post-merger Integration.
Processes & Efficiency: Process Mining, Lean Management, Restructuring, Okr Frameworks.
Technology: Ai Readiness Assessment, Microsoft Azure Ai Fundamentals, Erp Implementation Support, Process Mining.
Tools: Ms Office 365 (Expert), Sap, Salesforce, Signavio, Celonis, Miro, Confluence, Jira.

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 2014 - Jun 2016

HHL Leipzig Graduate School of Management

Master of Science · Management · Leipzig, Germany

Oct 2011 - Jun 2014

ESB Business School Reutlingen

Bachelor of Arts · International Business · Reutlingen, Germany

Certifications & licenses

Microsoft Certified: Azure AI Fundamentals (AI-900)

Microsoft

TOGAF® Enterprise Architecture Foundation

Open Group

Positive Leadership

Haufe

Relationship Competence for Leaders

Haufe

Business Analytics for Leaders: From Data to Decisions, BerkeleyHaas

BerkeleyHaas

Certified SAFe® 5 Scrum Master

SCRUM.ORG

Profile

Created

January 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Marcel based?

Marcel is based in Baltmannsweiler, Germany.

What languages does Marcel speak?

Marcel speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Marcel have?

Marcel has at least 13 years of experience. During this time, Marcel has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 2 years and 11 months. Note that Marcel may not have shared all experience and actually has more experience.

What roles would Marcel be best suited for?

Based on recent experience, Marcel would be well-suited for roles such as: Head of Strategy & Innovation (In-House Consulting Mandate), Head of Sales Strategy & Sales Excellence (In-House Consulting Mandate), Executive Board Assistant (CEO) & Strategic Program Lead.

What is Marcel's latest experience?

Marcel's most recent position is Head of Strategy & Innovation (In-House Consulting Mandate) at Mercedes-Benz Group.

What companies has Marcel worked for in recent years?

In recent years, Marcel has worked for Mercedes-Benz Group and Cezantí.

Which industries is Marcel most experienced in?

Marcel is most experienced in industries like Fashion and Apparel, Retail, and Automotive. Marcel also has some experience in Manufacturing, Information Technology (IT), and Food and Beverage.

Which business areas is Marcel most experienced in?

Marcel is most experienced in business areas like Strategy and Planning, Sales, and Operations. Marcel also has some experience in Supply Chain Management, Product Development, and Logistics.

Which industries has Marcel worked in recently?

Marcel has recently worked in industries like Automotive, Fashion and Apparel, and Retail.

Which business areas has Marcel worked in recently?

Marcel has recently worked in business areas like Strategy and Planning, Operations, and Product Development.

What is Marcel's education?

Marcel holds a Master in Management from HHL Leipzig Graduate School of Management and a Bachelor in International Business from ESB Business School Reutlingen.

Does Marcel have any certificates?

Marcel has 6 certificates. Among them, these include: Microsoft Certified: Azure AI Fundamentals (AI-900), TOGAF® Enterprise Architecture Foundation, and Positive Leadership.

What is the availability of Marcel?

Marcel is immediately available for suitable projects.

What is the rate of Marcel?

Marcel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.