Lora Stokratiuk
Product Designer
Experience
Product Designer
Trustyfy
- Oversee and cover all flows for releases closely with developers to ensure pixel-perfect handoff and align implementation with design specs.
- Work with data for IA and create new flows like Open USD, EUR accounts, Credit cards, send and receive transfers within business and dev team.
- After 1st soft release - volume of 10 mln usd, >1000 registrations - set system for new users.
Product Designer
Docstrive
- Gathered data through market and competitor research to define functional scope.
- Conducted usability testing sessions to validate key flows for surgeons by working along with the surgeon and general doctor in a core team.
- Defined Information architecture and task flows to streamline backend database structure.
- Worked on wireframes continuously to get user testing feedback and shape product changes.
Product Designer & PM
Payroom.io
- Redesigned booking web app within Auth, booking, management flows.
- Having more than 2500 hours booked by psychologists during 2024.
- Gathered data through User research and user interviews to shape product insights, which help to predict UX changes and better customer journey.
- Worked on updated style guides and components and created high-fidelity prototypes for usability testing, enhancing user experience.
UX Designer
Cofi Money
- Improved and implemented a streamlined customer journey process, reducing average authorization time by 25% and Deposit flow time by 35%.
- Optimized mobile version of the app, added validation to all fields in UX flow and prepared handover to developers.
- Managed team of developers to successfully deliver projects on time and within budget, achieving a 95% project completion rate.
Co-founder, UX and Product Designer
Techask
- Worked on Product and User Experience Design for early stage startups in fintech and medical industries: Trustyfy wallet, Cofi.money, Distant property.
- Scaling engineering teams to deliver agile projects led to a generous impact of 330k ARR in 2022.
UX Researcher
HeyMom
- Applied creativity in user research, identifying key pain points and needs of target users, leading to a 20% improvement in software product usability.
- Built a beta testing users group, established feedback from over 30 users and encouraged 15% reduction in user churn rate.
Sales & Communication
Qwerty Software
- Built from scratch outbound channels and maintained long-term relationships with clients.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Banking and Finance (5 years), Healthcare (5 years), and Information Technology (5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (5 years), Product Development (5 years), Marketing (4 years), Sales (4 years), Research and Development (1.5 years), and Project Management (1 year).
Summary
Passionate about user-centered design driven by research, data, and product innovation.
Having more impact on a product's usability right next to problem-solving is also a true value to me.
Skills
- Design Thinking
- User Experience Design
- Ui
- Wireframing
- Prototyping
- Design Systems And Guidelines
- Information Architecture
- User Flows
- User Journeys
- Competitive Analysis
- User Interviews
- Affinity Mapping
- User Personas
- Agile
- Figma
- Photoshop
- Figjam
- Lucid App
- Jira
- Notion
- Trello
- Storybook
- Hotjar
- Firebase
- Google Analytics
Languages
Education
Zaporizhzhya National University
Bachelors in Economics, Minor Finance · Economics · Ukraine
Certifications & licenses
Bootcamp, Diploma, UX design
BrainStation
Diploma, UX design
BrainStation
Certificate, Foundation of UX design
Profile
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