I am helping companies increase their customer-centricity and confidence in decision-making by running qualitative and quantitative user research projects.
I am supporting clients during their UX kick-off phases by hiring and mentoring internal UX professionals and setting up tools, principles, and processes.
Jan 2020 - Sep 2021
9 months
Berlin, Germany
Head of User Research
OneFootball
When I joined OneFootball, I was the first and only UX researcher in the company.
In my role, I initiated customer-centric work principles and grew an understanding of the discipline.
Over the years, I hired a team to join my efforts, growing User Research into a department of nine specialists.
My term served as a central agency for insights.
We ran research for most divisions: from product design to marketing, business development, sales, brand marketing, social media, and HR.
During my time at OneFootball, we managed to increase the monthly # of active app users from 3 million to 13 million globally.
Apr 2018 - Jan 2021
2 years 10 months
Berlin, Germany
User Research Lead
OneFootball
When I joined OneFootball, I was the first and only UX researcher in the company.
In my role, I initiated customer-centric work principles and grew an understanding of the discipline.
Over the years, I hired a team to join my efforts, growing User Research into a department of nine specialists.
My term served as a central agency for insights.
We ran research for most divisions: from product design to marketing, business development, sales, brand marketing, social media, and HR.
During my time at OneFootball, we managed to increase the monthly # of active app users from 3 million to 13 million globally.
Jun 2016 - May 2018
2 years
Berlin, Germany
UX Researcher
OneFootball
When I joined OneFootball, I was the first and only UX researcher in the company.
In my role, I initiated customer-centric work principles and grew an understanding of the discipline.
Over the years, I hired a team to join my efforts, growing User Research into a department of nine specialists.
My term served as a central agency for insights.
We ran research for most divisions: from product design to marketing, business development, sales, brand marketing, social media, and HR.
During my time at OneFootball, we managed to increase the monthly # of active app users from 3 million to 13 million globally.
Aug 2015 - May 2016
10 months
Berlin, Germany
Jr. User Researcher
HERE Technologies
As part of the Automotive division, I was planning, supervising, and analyzing qualitative and quantitative user research.
In an eye-tracking driving simulator, I was testing the safety of our in-car software solutions.
Aug 2014 - Jul 2015
1 year
Switzerland
Research Assistant & Trainee
Universities of Basel & Bern
Within the departments of Social Psychology and Social Neuroscience, I was preparing and supervising online and lab-based studies.
I ran data analysis in R and SPSS and built survey templates in Inquisit Lab.
Jan 2007 - Dec 2015
8 years
Germany
Writer
Agencies in Germany & Switzerland
During my studies, I was working as an advertising writer for the Diemar, Jung & Zapfe advertising agency in Erfurt (2.5 years), as well as mjm.cc in Basel (3 years) and Eschnapur media production (6 months) in Leipzig and Axel Springer Verlag (2 months) in Berlin.
Summary
7+ years of helping organizations understand their consumers via mixed-methods user research
Languages
German
Native
English
Advanced
Education
Oct 2011 - Jun 2015
University of Basel
Master of Science in Psychology, Specialization in Social, Economic and Decision-Making Psychology · Basel, Switzerland
Oct 2007 - Jun 2010
University of Erfurt
Bachelor of Arts in Psychology & Communications · Erfurt, Germany
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