Freelance User Researcher & UX Consultant

When I joined OneFootball, I was the first and only UX researcher in the company. In my role, I initiated customer-centric work principles and grew an understanding of the discipline.

Over the years, I hired a team to join my efforts, growing User Research into a department of nine specialists.

My term served as a central agency for insights. We ran research for most divisions: from product design to marketing, business development, sales, brand marketing, social media, and HR.

During my time at OneFootball, we managed to increase the monthly # of active app users from 3 million to 13 million globally.

As part of the Automotive division, I was planning, supervising, and analyzing qualitative and quantitative user research.

In an eye-tracking driving simulator, I was testing the safety of our in-car software solutions.

During my studies, I was working as an advertising writer for the Diemar, Jung & Zapfe advertising agency in Erfurt (2.5 years), as well as mjm.cc in Basel (3 years) and Eschnapur media production (6 months) in Leipzig and Axel Springer Verlag (2 months) in Berlin.