Joanna Z.
Senior Optimization Specialist
Experience
Jan 2022 - Jan 2024
2 years 1 monthLos Angeles, United States
Senior Optimization Specialist
FerociousMedia
- Managed optimizations for organic SERP rankings, traffic, and conversions for 150+ home services, legal, medical, and franchise websites
- Troubleshot campaigns for SEO client escalations within 48-hour time-frames via the #AskSEO email distro
- Trained new hires and SEOs on the latest SEO and content strategies, online marketing, and company systems, providing constructive feedback and guidance
- Helped the company achieve a top 200 Google ranking for the keyword "technology provider" and maintain top 500 placement
- Increased organic traffic by over 50% through a combination of on-page and off-page SEO techniques
- Established a strong social media presence on Twitter and Facebook, growing the company's following by almost half a million
Jun 2018 - Jan 2021
2 years 8 monthsUnited States
AI Writing Generalist
MindsDB
- Coached an AI model by assessing the quality of AI-generated writing and crafting original responses to teach the model excellent writing
- Reviewed the work of fellow writing evaluators
- Evaluated AI-generated writing on factuality, completeness, brevity, and grammatical correctness
- Engaged in conversations with chatbots to measure progress and wrote novel conversations to improve responses
- Collaborated with engineers, researchers, and marketing experts to curate narratives around large language models and generative AI
- Wrote tech case studies, product-centric blog posts, and deep dives into topics such as RAG, SFT, mixture of experts, synthetic data for LLM, fine-tuning, LLM evaluation, and multimodal capabilities
- Produced compelling content showcasing LLM and GenAI capabilities, contributing to thought leadership
- Authored numerous tech articles and blog posts that garnered industry attention
Feb 2017 - Jul 2018
1 year 6 monthsBoston, United States
Copywriter/Content Writer/Editor
Boston University Adlab
- Managed daily social media, rebranded and developed creative strategies (digital and print) for 4 clients
- Maintained client relationships and ensured weekly satisfaction and retention
- Rebranded Boston Haymarket through social media; produced a year's worth of copy with ad-hoc graphic design for Twitter and Facebook posts
- Created copy for digital and print ads disseminated through various channels for Rave Mobile Safety
- Redesigned website copy and layout for the largest full-service student-run ad agency
Jan 2014 - Jan 2016
2 years 1 monthUnited States
Communications Intern/Translator/Transcriptionist
Deutsche Welle USA
- Proofread and edited materials to correct spelling, grammar, and style
- Developed campaigns to increase public awareness and engage customers
- Prepared social media posts and videos with a focus on viral content strategies
- Assisted with marketing strategy development to increase engagement
- Organized digital recruitment files using Microsoft Excel for Junior Music Stars contest and The X Factor
- Conducted media outreach for the “All Together We Can” philanthropic campaign and wrote daily Facebook and website posts in English, German, and French
- Planned weekly campaign fundraisers to gather food for vulnerable groups
- Cultivated relationships with media representatives to secure coverage and feature stories
- Provided verbal summaries of non-English documents to diverse audiences
Jan 2010 - Dec 2017
8 yearsAcademic Writer/Copywriter/Content Writer
Freelance
- Provided quality academic, content, and copywriting services to students and professionals
- Built custom websites for small businesses, e-commerce stores, and organizations
- Optimized websites and improved online presence and rankings with tailored SEO solutions
- Worked on content projects from blog posts and social media captions to white papers and case studies
- Wrote and edited high-quality content under deadline pressure with engaging, authentic approach
- Conducted intake meetings with project managers to gather requirements
- Wrote fiction and nonfiction prose such as short stories, novels, biographies, and advertising material
- Created content for websites and online publications
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic
Summary
Experienced SEO specialist with a proven track record of translating complex business requirements into actionable data. Passionate about propelling SMBs, franchises, and digital marketing companies to new heights through expertise in SEO, social media, copywriting, and sales on a global scale. Iam also a Senior Copywriter with ademonstrated history of success in the marketing and advertising industry. Skilled in Creative Writing, Storytelling, and Microsoft Excel. My goal is not just to increase website traffic but to convert visitors into leads and lifelong customers.
Languages
English
NativeGerman
AdvancedFrench
AdvancedEducation
Oct 2022 - Present
Colorado State University
Bachelor of Science · Computer Science, Artificial Intelligence and Machine Learning · Fort Collins, United States
Oct 2017 - Jun 2021
Western Michigan University
Ph.D. · English and Creative Writing · Kalamazoo, United States
Oct 2014 - Jun 2018
Duke University
Master of Fine Arts · English and Creative Writing · Durham, United States
...and 1 more
Certifications & licenses
IBM Data Engineering
Professional Certificate - Machine Learning With Spark
Coursera
Professional Certification Of Artificial Intelligence
Havard University
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