GUENTHER PETELIN
Independent Consultant & Product Manager
Experience
Oct 2022 - Present
2 years 5 months Sydney, Australia
Independent Consultant & Business Strategist
Self-Employed
- Strategic Initiative Leadership: Prepared presentations and analyses for various corporate and public stakeholders (e.g., Investment Bank Berlin, Management Board of Deutsche Bank, Berlin Chamber of Commerce and Industry) to drive the setup of Berlin's first central fintech innovation hub, the House of Finance & Tech.
- Business Development: Successfully pitched funding services to companies engaged in development projects, enhancing the clientele for an Australian financial brokerage.
- Insightful Market Analysis: Supplied in-depth market research and insights to aid in crafting Germany's Vice Chancellor Robert Habeck's speech at a fintech conference, aiming to position him as a fintech expert.
- Strategic Consulting: Serve as Senior Advisor and right hand to the CEO of a major German banking association, steering strategic initiatives such as managing strategy development process, moderating strategy workshops, and providing research and strategic recommendations.
Jul 2022 - Sep 2022
3 months Berlin, Germany
Growth Lead – Investment & Pension Products
Raisin
- Business Growth and Management: Led almost all cross-functional strategy and growth projects for the newly established investment and pension business, achieving approximately AU$ 2 billion in new assets under management by the end of my tenure at Raisin. This new investment business played a pivotal role in the diversification strategy for one of Europe's most successful VC-backed fintech companies.
- Product Strategy and Market Prediction: Developed, communicated, and implemented comprehensive product roadmaps by forecasting market conditions and constructing data-driven business cases to guide strategic decision-making for the new investment products business.
Jan 2021 - Jun 2022
6 months Berlin, Germany
Senior Business Development Manager – Investment & Pension Products
Raisin
- Establishment of New Departments: Assessed the unit economics of implementing a high-net-worth sales team for all our products by conducting market tests with an external agency. After extensive cohort analyses indicated an uplift of 200% in net new assets during the observation period, I led the establishment of an internal HNW sales team. This encompassed implementing regulatory requirements, processes, KPIs, recruiting, and managing the team.
- Product-Market Fit Analysis: Conducted a product-to-market fit analysis for a retail private equity and crypto product in Germany. Led the workstream in charge of customer experience, marketing, and regulation in the development of a minimum viable product (MVP).
Aug 2019 - Dec 2021
2 years 5 months Berlin, Germany
Senior Business Development Manager – Investment Products
Raisin
- Conversion Rate Improvements: Conducted end-to-end analysis of customer experience to identify opportunities for increasing conversion rates, resulting in actionable insights and strategic adjustments. Implemented UX changes and new product features that improved overall funnel conversion rate by approximately 8%.
- Internationalisation Project: Directed a strategic project with external McKinsey consultants to assess the potential for entering the UK market focussing on leveraging our existing product infrastructure. Presented results to the board.
Jan 2018 - Jul 2019
1 year 7 months Berlin, Germany
Business Development Manager – Investment Products
Raisin
- Product Management & Implementation: Evaluated and refined the concept of the new investment product offering based on ETFs, in collaboration with investment experts from Vanguard. Managed the implementation on the platform alongside the product owners, ensuring seamless integration and a successful launch.
- Post-Launch Product Roadmap: Following the successful launch of the new investment product offering, I developed a comprehensive product and business strategy. This included analysing new product categories such as real estate, infrastructure, and bonds; formulating a product roadmap; and exploring opportunities in international markets to drive further expansion and diversification.
Feb 2017 - Dec 2017
11 months Frankfurt, Germany
Business Consultant – Financial Services
BearingPoint
- Corporate Strategy: Spearheaded the development and implementation of a comprehensive corporate strategy for a leading German retail bank in a low interest rate environment, targeting an annual profit increase of 30%. This was a high-profile project for BearingPoint, a European management consultancy firm, as it was the first strategy project within the German asset management space.
May 2016 - Jan 2017
9 months Frankfurt, Germany
Business Analyst – Financial Services
BearingPoint
- Service Analysis and Optimisation: Conducted a thorough analysis of the services offered by a German bank, enabling the institution to rationalise the acceptance of inducements as per MiFID II regulations.
Aug 2015 - Feb 2016
7 months Frankfurt, Germany
LYXOR ETF Institutional Sales Germany & Austria
Société Générale Corporate & Investment Banking
- Prospective Investor Engagement: Spearheaded the establishment of new communication channels with prospective institutional investors, meticulously analysing their portfolios to identify tailored opportunities for clients to leverage Lyxor ETFs. This approach resulted in personal contributions of AU$ 130 million in new assets
Aug 2014 - Jul 2015
1 year Frankfurt, Germany
LYXOR Exchange Traded Funds Sales Trainee
Société Générale Corporate & Investment Banking
Summary
A seasoned consultant and product manager with over 10 years of finance and fintech experience, primarily through my extensive work with Raisin, one of Germany's largest and most successful fintechs. Joining Raisin in its early stages, I conceptualised, launched and managed multiple products by leading large cross-functional project teams and significantly contributed to its exponential growth, with the company now managing over AUD 90 billion in assets in Europe and the USA. Leveraging this experience, I transitioned into an independent consultant role, aiding startups in developing their business strategies and driving their growth journeys.
Languages
English
Native
French
Advanced
German
Advanced
Education
Sep 2016 - Aug 2018
Frankfurt School of Finance & Management
Business Administration · Frankfurt, Germany
Sep 2011 - Jun 2014