Giorgia Gabrielli
Product Lead
Experience
Apr 2020 - Present
5 years 4 months Munich, Germany
Product Lead
Self Employed
- Let’s have a chat!
Sep 2019 - Mar 2020
7 monthsProduct Lead
Sixt Leasing SE
- Defined the strategy and managed the overall consumer experience of the existing Sixt Leasing Product Portfolio
- Led the product conception, development and launch of the new business model
- Led and mentored 4 product managers
- Coordinated 4 cross functional teams, the external agency and the marketing department, improving processes and company culture
Nov 2018 - Aug 2019
10 monthsExpert Product Owner
MediaMarktSaturn
- Led the product team of the homepage, landing pages, recommendations and personalization based on AI of the omnichannel customer journey
- Built a fully staffed product team from scratch
- Piloted data science project to identify through AI customer segments along the customer journey
- Coordinated internal product teams and external agency, drawing new processes and fostering communication
- Defined and introduced governance model for the usage of new personalization technology across 14 countries and cross company
- Mentored stakeholders for the conception of more effective campaigns, by introducing design thinking methodology
Sep 2014 - Oct 2018
4 years 2 monthsSenior Product Manager
DieProduktMacher
- Managed Android and iOS teams for the development of a marketplace app with more than 15 Mio. downloads
- Mentored 3 founders of a middle size start-up for the introduction of agile methodology and product discovery
- Conceptualized and managed a language learning product based on speech recognition, natural language processing and machine learning technologies
- Coached up to teams and product managers at the Digital Product School of Munich
- Managed and supervised conversion optimization projects
- Organization and direction of Design Sprints/Product Discoveries for big and small companies
Apr 2014 - Apr 2014
1 monthWeb Analytics Consultant
Akom360
- Analyzed several websites from a qualitative and quantitative perspective
- Defined KPIs and created Google Analytics reports
Oct 2013 - Mar 2014
6 monthsOnline Marketing Intern
Skoobe GmbH
- Defined KPIs and created Google Analytics reports
- Analyzed customer feedbacks and derived features for the improvements for the app
- Analyzed SEO / SEM channels and optimized performances
- Managed affiliate channels and created reports
Jul 2010 - Apr 2012
1 year 10 months Italy
PR & Marketing Junior Specialist
ZTE Italy
- Supported the website creation
- Created Content and managed the website
- Created Google Analytics reports
- Designed the internal online newsletter
- Supported event organization
Senior Product Manager Web & Apps
AutoScout24
- Managed iOS, Android and Web Teams
- Increased velocity of the teams
- Improved conversion rate of the funnel relaunching one key screen and introducing new AI features
Munich, Germany
Senior Product Manager Front End & APIs
Blacklane
- Defined relaunch strategy of the entire funnel
- Optimized web funnel improving conversion rate
- Introduced and led product workshops to improve cross team collaboration
- Built white label app to increase company’s revenue
Coaching and Mentoring
Digital Product School | Code University | Product Heroes
- Mentored and coached product teams and their product managers
- Held workshops about product development methodologies
- Taught Product Management to product and tech professionals
Head of Mobile Products & Senior Product Manager
Floyt
- Defined long, mid and short term mobile strategy in cooperation with the CEO and Head ofs
- Introduced new processes to improve cross team collaboration
- Defined new mobile teams setup
- Optimized mobile funnel improving conversion rate
- Defined and coordinated user research activities
- Mentored three product managers
- Managed two iOS and two Android Teams
Summary
I’m a seasoned product professional keen on launching impactful products while orchestrating pragmatically strategy, product best practices and improving processes to deliver faster lovable products
Languages
Italian
Native
English
Advanced
German
Advanced
Spanish
Advanced
French
Elementary
Education
Sep 2005 - Mar 2011
Università degli Studi di Tor Vergata
Language and communication in the Information society · Rome, Italy
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