Didem Gündoğdu
Chief Data Officer
Experience
Chief Data Officer
Trendbox.io
- Collects sell-out data from traditional channels for brand tracking and marketing analytics.
- Responsible for analyzing traditional markets and building insights dashboards for brands.
- Led data analytics, software development and research and development teams.
R&D Technical Manager
Sovos
- Implemented state-of-the-art machine learning techniques to bring value from data.
Data Scientist, Founder
Verilista
- Provides data-driven advanced marketing analysis consultancy services.
- Provides data science, data engineering and data visualization services.
- Experience in retail, finance, technology and pharmaceutical sectors.
- Data strategy consultancy and insight creation provided to Google and Istanbul Metropolitan Municipality in collaboration with Oxford Centre for Technology and Development.
- Technical due diligence assessment for a global pharmaceutical company for startups in the digital farming industry.
Data Scientist
Samsung Electronics Benelux
- Delivered data insight tasks for the corporate marketing team as an on-site consultant.
- Built promotion redemption prediction model using state-of-the-art machine learning techniques.
- Prepared and harmonized data from data providers to build marketing mix models (MMM).
- Designed social media marketing success prediction platform from previous brand posts using Google Vision AI.
Senior Data Scientist
Kantar Regional Analytics
- Provided end-to-end solution for a dynamic segmentation project for a financial institution using Microsoft Azure Databricks, Scala, Python, Power BI and Tableau.
- Conducted social media posts’ marketing semantic and trend analytics using NLP topic model with R.
- Unified customer metadata in CRM database using heuristic and stochastic methods.
- Justified customer address metadata using Google Maps API.
Research Assistant
Bruno Kessler Foundation
- Applied machine-learning techniques to big data (especially Call Detail Records) to understand human behavior.
SAP Technical Consultant
- Involved in several national and international SAP implementation projects as SAP Technical Consultant.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (18.5 years), Information Technology (5.5 years), Agriculture (5 years), Banking and Finance (5 years), Pharmaceutical (5 years), and Government and Administration (5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (21 years), Business Intelligence (7.5 years), Marketing (7.5 years), Research and Development (7.5 years), Strategy (5 years), and Product Development (1.5 years).
Summary
Data enthusiast with a strong consultancy, and management background. Passionate about explaining human behavior using big data, machine learning, and statistics. Data enabler to transfer recent experience in the academy as solid solutions in the industry. Eager to share her knowledge and experience with young data enthusiasts.
Didem is a data scientist and team lead with deep technical expertise on various platforms. She supports start-ups in data analytics such as Trendbox.io and Tfashion.ai to transfer data into value. She was responsible for advanced marketing analytics and machine learning applications. Her project on dynamic customer segmentation, been awarded as 1ST place in Innovation within the bank.
She worked in the information technologies industry for around 15 years as an SAP technical consultant before her interest in Data Science. Involved in roll-out projects of Sandoz and Novartis.
Skills
Data Science
- Data Science
- Artificial Intelligence And Machine Learning
- Complex Network Analysis, Gephi
- Geographic Information Systems, Qgis, Mapbox, Carto
- Data Visualization, Tableau, Power Bi
- Python, R, Scala, Databricks
Management
- It / Project Management
- It Budget Management
- Team Management
- Presales
- Training, Mentoring, And Coaching
- Planning And Coordinating Outsources
- Risk And Change Management
Languages
Education
University of Trento
PhD Computer Science · Computer Science · Trento, Italy
Boğaziçi University
MSc Computer Science · Computer Science · Turkey
Yıldız Technical University
BSc Computer Science · Computer Science · Turkey
Certifications & licenses
Excellence Certificate
Fondazione Bruno Kessler International PhD Program
Profile
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