Didem G.
Chief Data Officer
Experience
Chief Data Officer
Trendbox.io
- Trendbox collects sell-out data from traditional channels for brand tracking and marketing analytics.
- Responsible for analyzing traditional markets, data analytics to build insights dashboards for brands.
- Lead data analytics, software development and research and development teams.
R&D Technical Manager
Sovos
- Responsible for bringing value from the data by implementing state-of-the-art machine learning techniques.
Data Scientist, Founder
Verilista
- Provides data-driven advanced marketing analysis consultancy services.
- Provides data science, data engineering and data visualization services.
- Experience in retail, finance, technology and pharmaceutical sectors.
- Data strategy consultancy and insight creation have been given to Google and Istanbul Metropolitan Municipality in collaboration with Oxford Centre for Technology and Development.
- Technical due diligence assessment was provided to a global pharmaceutical company for startups in the digital farming industry.
Data Scientist
Samsung Electronics Benelux
- Responsible to deliver data insight tasks for the corporate marketing team as an on-site consultant.
- Working closely with product teams to build promotion redemption prediction model using state-of-art machine learning techniques.
- Data preparation and harmonization from data providers to build marketing mix models (MMM).
- Design of social media marketing success prediction platform from previous brand posts, Google Vision AI.
Senior Data Scientist
Kantar Regional Analytics
- End-to-end solution provided for a dynamic segmentation project for a financial institution using Microsoft Azure Databricks, Scala, Python, PowerBI, and Tableau.
- Social media posts’ marketing semantic/trend analytics using NLP (Natural Language Processing) topic model with R programming language.
- Customer metadata unification in Customer Relationship Management database, using heuristic and stochastic methods.
- Customer address metadata justification using Google Maps API.
Research Assistant
Bruno Kessler Foundation
- Applying machine-learning techniques to Big Data (especially Call Detail Records) to understand human behavior.
SAP Technical Consultant
- Involved in several national and international SAP implementation projects as SAP Technical Consultant.
Summary
Data enthusiast with a strong consultancy, and management background. Passionate about explaining human behavior using big data, machine learning, and statistics. Data enabler to transfer recent experience in the academy as solid solutions in the industry. Eager to share her knowledge and experience with young data enthusiasts.
Didem is a data scientist and team lead with deep technical expertise on various platforms. She supports start-ups in data analytics such as Trendbox.io and Tfashion.ai to transfer data into value. She has worked as a Senior Consultant in the Regional Marketing Analytics team in Kantar Italy in Milan as a senior data scientist. She was responsible for advanced marketing analytics and machine learning applications.
Languages
Education
University of Trento
Computer Science · Italy
Boğaziçi University
Computer Science · Turkey
Yıldız Technical University
Computer Science · Turkey
Certifications & licenses
Excellence Certificate
Fondazione Bruno Kessler International PhD Program
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