Danielle Rachman
Product Manager
Product Manager
Easee B.V.
- Led the product team, playing an important role in exploring user needs with customers and delivering valuable products to customers and partners.
- Focused on developing innovative technologies, including building AI-powered digital solutions aimed at increasing access to eye care in a health technology start-up.
- Grew the team from 3 to 9 FTEs.
- Expanded offerings from 1 product to 5 products based on diverse market needs and opportunities in the commercial and medical sectors.
- Facilitated multiple new market launches.
- Implemented an agile framework (Scrum adapted to the organisation’s context) to optimise product development and the product team's delivery.
- Identified appropriate framework for Scrum implementation.
- Co-developed Scrum framework with the team.
- Implemented and assessed the Scrum framework.
- Trained new members on the Scrum framework.
- Led Scrum activities.
- Led end-to-end product delivery cycles, collaborating with scientific researchers, UX engineers, data scientists, and software engineers to identify user needs and develop innovative solutions.
- Managed the product roadmap and product development from ideation to product launch.
- Managed a project focused on enabling access to eye care for the elderly (CE certified medical device), addressing the problem of undiagnosed vision impairments.
- Implemented a digital screening program to provide digital eye care services from home as part of this project.
- Conducted quantitative and qualitative data analysis to assess the needs of the population for this project.
- Co-created the solution design with key stakeholders for the eye care project.
- Managed multiple iterations of the solution based on user feedback.
- Oversaw the technical implementation of the eye care project.
- Key responsibilities for the eye care project included identifying user needs, defining user journey, creating requirements, project management, and managing execution.
- Managed a project to increase user satisfaction with the outcome of their eye test, particularly when users do not receive an eye prescription.
- As part of this project, managed user expectations upfront, provided clear explanations for exam outcomes, offered detailed eye health information, and set up simple follow-up actions for necessary referrals.
- Conducted quantitative and qualitative data analysis of user complaints, conversion rates, and user feedback to inform this project.
- Tested multiple prototypes and conducted A/B testing to assess metrics for user satisfaction.
- Created and prioritised backlog items related to improving user satisfaction.
- Key responsibilities for the user satisfaction project included data analysis, data processing, collaboration with stakeholders, and backlog management.
Research fellowship
510, an initiative of the Netherlands Red Cross
- Fellowship focused on data science and predictive analytics.
Product Owner & Project Manager
Easee B.V.
- Led end-to-end product delivery cycles for AI-powered digital eye care solutions.
- Managed the product roadmap and product development from ideation to launch.
- Collaborated with scientific researchers, UX engineers, data scientists, and software engineers to identify user needs and develop innovative solutions.
- Contributed to the expansion of product offerings from 1 to 5 products and supported new market launches.
- Identified user needs and defined user journeys.
- Created requirements and managed project execution.
- Prioritized and managed the product backlog.
- Conducted quantitative and qualitative data analysis for product improvement.
- Played a key role in developing solutions such as the "Access to eye care for the elderly" CE-certified medical device and initiatives to "Increase user satisfaction" with eye test outcomes.
Junior Product Owner & Business Developer
Easee B.V.
- Supported the product team in the initial stages of developing AI-powered digital eye care solutions.
- Assisted in identifying user needs and initial product ideation for a health technology start-up.
- Contributed to business development activities, including market research.
- Identified opportunities in commercial and medical sectors.
- Assisted with defining user journeys and gathering product requirements.
- Supported the early development phases of products aimed at increasing access to eye care.
Research assistant
International Foundation of Integrated Care (IFIC)
Physiotherapist
McCulloch, Harrison and Partners
Physiotherapist
Chris Hani Baragwanath Hospital
I am a product manager from South Africa who has focused on developing innovative technologies.
One of my recent accomplishments includes building AI-powered digital solutions aimed at increasing access to eye care in a health technology start-up. In this role, I grew the team from 3 to 9 FTEs, expanded the offerings from 1 product to 5 products based on the on diverse market needs and opportunities in the commercial and medical sectors and facilitated multiple new market launches. Additionally, I implemented an agile framework to optimise product development.
I have led end-to-end product delivery cycles, collaborating with scientific researchers, UX engineers, data scientists and software engineers to identify user needs and develop innovative solutions. Furthermore, I have managed the product roadmap and product development from ideation to product launch.
I have experience conducting qualitative and quantitative user research in various settings, such as South Africa, Cameroon and the Netherlands.
I am a systems thinker – Globally, we face many complex problems and so I believe we need to understand the system in order to implement sustainable change. I led a project focused on delivering remote eye care services to the elderly in the Netherlands which required an in-depth understanding of the population’s needs, system interactions and regulatory requirements.
I drive data-driven decision-making – I use quantitative and qualitative methods to analyse the problem and build solutions.
I focus on stakeholder engagement – Throughout my career, I have worked collaboratively with and engaged varied internal and external stakeholders.
I bring big-picture and leadership experience – I currently lead the product team and play an important role in exploring user needs with our customers and delivering valuable products to our customers and partners.
Leiden University
MSc Population Health Management, specialising in data analytics & governance · Population Health Management · Leiden, Netherlands · cum laude
University of the Witwatersrand
BSc Physiotherapy · Physiotherapy · Johannesburg, South Africa
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