Cristian Adrian diaz
Owner
Owner
Bruno Box
- Owner of a small business that offers boxes with toys & snacks for dogs and cats.
- Developed the social media accounts and the e-commerce site.
- Created content with tips on how to improve the human-dog bond through specific toys.
Consulting Manager
Accenture
- In charge of a team of 20 consultants in terms of performance, project assignments, training, and people development.
- Developed methodologies based on design thinking, data-driven approaches, and agile working methods for digital projects related to sales, marketing, customer experience, and customer service.
Relevant Projects
Major Beauty & Health Company Latam | Digital Transformation Program
Responsible for the To Be process design and best practices recommendations, adding digital capabilities to the marketing planning process in 13 Latam countries.
Canada Government Covid Response | Amazon Connect (Contact Center)
Manager for an Amazon Connect maintenance. Technological solution for citizens requesting financial aid from the Government of Canada and tracking their COVID-19 symptoms.
Major Utilities Company | Project Manager Digital Transformation Program
Manager for a Salesforce cloud (CRM) implementation in Latam (5 countries) to serve over 15M customers.
To Be process design for the sales front office, based on customer journey requirements and desired customer experience.
Project lead (20 people) for the end-to-end system implementation (functional, integration, testing, UAT, training).
Responsible for the Latam steering committee, budget negotiation, team forecasting, and planning.
Major Telco Company Colombia | Business Process Design Leader
Full-stack CRM implementation.
To Be business process design, with customer journey design recommendations (Fjord) and telco best practices.
Responsible for the B2C sales process design and product lifecycle management process design.
Led workshops and presentations to C-Level and key client stakeholders.
Major Media Group Argentina | Big Data Strategy Consultant
Responsible for market trends and best practices on new business models around data management.
Conducted As-Is assessment of ten business unit operating models and recommended To Be organizational design.
Developed a roadmap to transform the unit business with a new big data operating model.
Marketing Analyst
Movistar Telefonica
Devices Product Marketing Analyst (2011 to 2015)
End-to-end device lifecycle management.
Coordinated marketing plans, from strategy to execution, for mobile devices. Launched premium devices.
Managed vendor marketing funds, including budget and negotiations for discounts and promotions in marketing campaigns (Budget: USD 10M).
Sales forecasting and commercial planning, collaborating with sales channels, marketing, and advertising.
Tracked KPIs to recommend marketing activities, such as promotions or e-commerce outlet portfolio updates.
Project lead for the Firefox Operating System launch in Argentina.
Project lead for prepaid market dynamics and marketing recommendations.
International Rotation Program
Project lead for the handset purchase process at Vivo Brazil (6 months).
Achieved goal: reduced process time and costs by one month.
Market Intelligence Analyst (2007 to 2011)
Conducted competitors’ tactical and strategic analyses.
Produced weekly and monthly reports on competitors’ market positioning.
Performed market and strategic analysis (market share, revenues, potential demand, KPI projections).
Responsible for the Latam market intelligence network for benchmarking.
Green Belt – Marketing Six Sigma Project (2010–2011).
Specialized in projects about digital business transformation based on operating models, CRM cloud solutions and customer experience.
+15 years at multinational companies with an international project portfolio and team leadership.
Now, Business Owner at BrunoBox and Community Manager.
EAE Business School
Master in Commercial and Sales Management · Barcelona, Spain
Universidad Nacional de La Plata
Industrial Engineering · La Plata, Argentina · 7.20/10
Community Manager
Coder House
Six Sigma Green Belt
Movistar
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