Cristian (Adrian) Diaz
Owner
Experience
Owner
Bruno Box
- Owner of a small business about a box with toys and snacks for dogs and cats.
- Developed the social media accounts and the e-commerce.
- Created content with tips on how to improve the human-dog bond through specific toys.
Consulting Manager
Accenture Consulting
- In charge of a team of 20 consultants in performance, project assignments, trainings, and people development.
- Developed methodologies based on design thinking, data-driven, and agile ways of working for digital projects related to sales, marketing, customer experience, and customer services.
- Responsible for To Be process design and best practices recommendations, with digital capabilities to the marketing planning process in 13 LATAM countries for a major beauty & health company.
- Managed an Amazon Connect maintenance solution for the Canadian government's COVID response, enabling citizens to request financial aid and track their health status.
- Managed a Salesforce CRM implementation in LATAM (5 countries) serving over 15 M customers; designed sales front office processes, led a 20-person team for end-to-end implementation, and oversaw the LATAM steering committee, budget negotiation, forecasting, and planning.
- Led full stack CRM implementation project design for a major Colombian telco; designed B2C sales and product lifecycle management processes, led workshops, and delivered presentations to C-level and key stakeholders.
- Conducted market trends and best practice analysis for a major Argentine media group; performed As-Is assessments of ten business units, recommended To Be organization design, and developed a roadmap for a big data operating model transformation.
Marketing Analyst
Movistar Telefónica
- Devices Product Marketing Analyst (2011 to 2015): managed end-to-end device lifecycle, coordinated marketing plans from strategy to execution, and launched premium devices.
- Managed vendor marketing funds with a USD 10 M budget, negotiating discounts and promotions.
- Conducted sales forecasting and commercial planning in collaboration with sales channels, marketing, and advertising teams.
- Tracked KPIs to recommend marketing activities, such as promotions and e-commerce outlet portfolio adjustments.
- Led the Firefox OS launch in Argentina and prepaid market dynamic and marketing recommendation projects.
- Led an international rotation program project to optimize the handsets purchase process at Vivo Brazil, reducing process time and costs by one month.
- Market Intelligence Analyst (2007 to 2011): conducted competitor tactical and strategic analyses and prepared weekly and monthly reports on market positioning.
- Performed market and strategic analyses including market share, revenues, potential demand, and KPI projections.
- Managed the LATAM market intelligence network for benchmarking.
- Led a Six Sigma Green Belt marketing project (2010 to 2011).
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Telecommunication (15 years), Cosmetics (7 years), Government and Administration (7 years), and Retail (6 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (15 years), Business Intelligence (9 years), Information Technology (7 years), Project Management (7 years), Strategy (7 years), and Sales (6 years).
Summary
Manager experienced in Marketing and Business Consulting. Specialized in projects about Digital Business Transformation based on the operating model, CRM cloud solutions and Customer Experience. +15 years at multinational companies with international projects portfolio and team leader. Now, Business Owner at BrunoBox and Community Manager.
Skills
- People Developer
- Achiever
- Learner
- Strategic Thinking
- Design Thinking
- Story Telling
- Agile Ways Of Working
- Office Package
Languages
Education
EAE Business School
Masters in Commercial and Sales Management · Commercial and Sales Management · Barcelona, Spain
National University of La Plata (UNLP)
Industrial Engineer · Industrial Engineering · La Plata, Argentina · Mark 7.20 (1/10)
Certifications & licenses
Community Manager
Coder House Certification
Six Sigma Green Belt
Movistar
Profile
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