Cristian Adrian diaz
Owner
Experience
Jan 2020 - Present
5 years 7 months Buenos Aires, Argentina
Owner
Bruno Box
- Owner of a small business, a box with toys & snacks for dogs and cats. - Developed the social media accounts and the e-commerce site. - Content Creator sharing tips on how to improve the human-dog bond through specific toys.
Jan 2015 - Dec 2021
7 yearsConsulting Manager
Accenture
- In charge of a team of 20 consultants in terms of performance, project assignments, trainings, and people development. - Methodologies development based on design thinking, data-driven approaches, and agile working methods for digital projects related to sales, marketing, customer experience, and customer services. ### Relevant Projects - Major Beauty & Health Company Latam | Digital Transformation Program - Responsible for the To Be Process Design and best practices recommendations, with digital capabilities to the Marketing Planning Process in 13 Latam countries. - Canada Government Covid Response | Amazon Connect (Contact Center) - Manager for an Amazon Connect Maintenance. Technological solution for citizens requesting financial aid from the State of Canada and tracking their situation in relation to symptoms of Covid19. - Major Utilities Company | Project Manager Digital Transformation Program - Manager for a Salesforce cloud (CRM) implementation in Latam (5 countries) to serve +15M customers. - To Be process design for the sales front office, based on customer journey requirements and the desired customer experience. - Project lead (20 people) for the end-to-end System Implementation (Functional, Integration, Testing, UAT, Training). - Responsible for the Latam Steering Committee, budget negotiation, team forecasting, and planning. - Major Telco Company Colombia | Business Process Design Leader - Full Stack CRM implementation. - To Be business processes design, with customer journey design recommendations (Fjord) and Telco best practices. - Responsible for the B2C sales process design and Product life cycle management process design. - Led workshops and presentations to C-Level and key client stakeholders. - Major Media Group Argentina | Big Data Strategy Consultant - Responsible for market trends and best practices on new business models around data management. - Conducted As-Is assessment of ten business unit operating models and recommended To Be organizational design. - Developed a roadmap to transform the unit business with a new big data operating model.
Jan 2007 - Dec 2015
9 years Argentina
Marketing Analyst
Movistar Telefonica
- Devices Product Marketing Analyst (2011 to 2015) - End-to-end devices lifecycle management. - Coordinated marketing plans, from strategy to execution, for mobile devices. Launched premium devices. - Vendor marketing funds management, including budget and negotiations for discounts and promotions in a marketing campaign (Budget: USD 10M). - Sales forecasting and commercial plans, collaborating with sales channels, marketing, and advertising. - KPIs tracking to recommend marketing activities, such as promotions or e-commerce outlet portfolio. - Project leader for the Firefox Operating System launch in Argentina. - Project leader for prepaid market dynamics and marketing recommendations. - International Rotation Program - Project leader for the handsets purchase process at Vivo Brazil (6 months). - Achieved goal: 1-month process reduction time and costs. - Market Intelligence Analyst (2007 to 2011) - Competitors' tactical and strategic analyses. - Weekly and monthly reports about competitors’ market positioning. - Market and strategic analysis (market share, revenues, potential demand, KPI projections). - Responsible for the Latam market intelligence network for benchmarking. - Green Belt – Marketing Six Sigma Project (2010-2011).
Summary
Specialized in projects about Digital Business Transformation based on the operating model, CRM cloud solutions and customer experience. Over 15 years at multinational companies with international projects portfolio and team leader. Now, Business Owner at BrunoBox and Community Manager.
Languages
Spanish
Native
English
Advanced
Portuguese
Advanced
Education
Oct 2011 - Jun 2012
EAE Business School
Master in commercial and sales management · Barcelona, Spain
Oct 2001 - Jun 2008
Universidad Nacional de La Plata
Industrial engineering · La Plata, Argentina · 7.20/10
Certifications & licenses
Community Manager
Coder House
Six Sigma Green Belt
Movistar
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