Cristian Diaz - Owner

Buenos Aires, Argentina

Experience

Jan 2020 - Present

6 years

Argentina

Owner

Bruno Box

Owner of a small business about a box with toys and snacks for dogs and cats.
Developed the social media accounts and the e-commerce.
Created content with tips on how to improve the human-dog bond through specific toys.

Jan 2015 - Dec 2021

7 years

Argentina

Consulting Manager

Accenture Consulting

In charge of a team of 20 consultants in performance, project assignments, trainings, and people development.
Developed methodologies based on design thinking, data-driven, and agile ways of working for digital projects related to sales, marketing, customer experience, and customer services.
Responsible for To Be process design and best practices recommendations, with digital capabilities to the marketing planning process in 13 LATAM countries for a major beauty & health company.
Managed an Amazon Connect maintenance solution for the Canadian government's COVID response, enabling citizens to request financial aid and track their health status.
Managed a Salesforce CRM implementation in LATAM (5 countries) serving over 15 M customers; designed sales front office processes, led a 20-person team for end-to-end implementation, and oversaw the LATAM steering committee, budget negotiation, forecasting, and planning.
Led full stack CRM implementation project design for a major Colombian telco; designed B2C sales and product lifecycle management processes, led workshops, and delivered presentations to C-level and key stakeholders.
Conducted market trends and best practice analysis for a major Argentine media group; performed As-Is assessments of ten business units, recommended To Be organization design, and developed a roadmap for a big data operating model transformation.

Jan 2007 - Dec 2015

9 years

Argentina

Marketing Analyst

Movistar Telefónica

Devices Product Marketing Analyst (2011 to 2015): managed end-to-end device lifecycle, coordinated marketing plans from strategy to execution, and launched premium devices.
Managed vendor marketing funds with a USD 10 M budget, negotiating discounts and promotions.
Conducted sales forecasting and commercial planning in collaboration with sales channels, marketing, and advertising teams.
Tracked KPIs to recommend marketing activities, such as promotions and e-commerce outlet portfolio adjustments.
Led the Firefox OS launch in Argentina and prepaid market dynamic and marketing recommendation projects.
Led an international rotation program project to optimize the handsets purchase process at Vivo Brazil, reducing process time and costs by one month.
Market Intelligence Analyst (2007 to 2011): conducted competitor tactical and strategic analyses and prepared weekly and monthly reports on market positioning.
Performed market and strategic analyses including market share, revenues, potential demand, and KPI projections.
Managed the LATAM market intelligence network for benchmarking.
Led a Six Sigma Green Belt marketing project (2010 to 2011).

Summary

Manager experienced in Marketing and Business Consulting. Specialized in projects about Digital Business Transformation based on the operating model, CRM cloud solutions and Customer Experience. +15 years at multinational companies with international projects portfolio and team leader. Now, Business Owner at BrunoBox and Community Manager.

Skills

People Developer
Achiever
Learner
Strategic Thinking
Design Thinking
Story Telling
Agile Ways Of Working
Office Package

Languages

Spanish

Native

English

Advanced

Portuguese

Advanced

Education

Oct 2011 - Jun 2012

EAE Business School

Masters in Commercial and Sales Management · Commercial and Sales Management · Barcelona, Spain

Oct 2001 - Jun 2008

National University of La Plata (UNLP)

Industrial Engineer · Industrial Engineering · La Plata, Argentina · Mark 7.20 (1/10)

Certifications & licenses

Community Manager

Coder House Certification

Six Sigma Green Belt

Movistar

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Experience

Owner

Bruno Box

Consulting Manager

Accenture Consulting

Marketing Analyst

Movistar Telefónica

Summary

Skills

Languages

Education

EAE Business School

Masters in Commercial and Sales Management · Commercial and Sales Management · Barcelona, Spain

National University of La Plata (UNLP)

Industrial Engineer · Industrial Engineering · La Plata, Argentina · Mark 7.20 (1/10)

Certifications & licenses

Community Manager

Coder House Certification

Six Sigma Green Belt

Movistar

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