Cristian Adrian diaz

Owner

Buenos Aires, Argentina
Experience
Jan 2020 - Present
5 years 7 months
Buenos Aires, Argentina

Owner

Bruno Box

  • Owner of a small business that offers boxes with toys & snacks for dogs and cats.
  • Developed the social media accounts and the e-commerce site.
  • Created content with tips on how to improve the human-dog bond through specific toys.
Jan 2015 - Dec 2021
7 years

Consulting Manager

Accenture

  • In charge of a team of 20 consultants in terms of performance, project assignments, training, and people development.
  • Developed methodologies based on design thinking, data-driven approaches, and agile working methods for digital projects related to sales, marketing, customer experience, and customer service.

Relevant Projects

  • Major Beauty & Health Company Latam | Digital Transformation Program

  • Responsible for the To Be process design and best practices recommendations, adding digital capabilities to the marketing planning process in 13 Latam countries.

  • Canada Government Covid Response | Amazon Connect (Contact Center)

  • Manager for an Amazon Connect maintenance. Technological solution for citizens requesting financial aid from the Government of Canada and tracking their COVID-19 symptoms.

  • Major Utilities Company | Project Manager Digital Transformation Program

  • Manager for a Salesforce cloud (CRM) implementation in Latam (5 countries) to serve over 15M customers.

  • To Be process design for the sales front office, based on customer journey requirements and desired customer experience.

  • Project lead (20 people) for the end-to-end system implementation (functional, integration, testing, UAT, training).

  • Responsible for the Latam steering committee, budget negotiation, team forecasting, and planning.

  • Major Telco Company Colombia | Business Process Design Leader

  • Full-stack CRM implementation.

  • To Be business process design, with customer journey design recommendations (Fjord) and telco best practices.

  • Responsible for the B2C sales process design and product lifecycle management process design.

  • Led workshops and presentations to C-Level and key client stakeholders.

  • Major Media Group Argentina | Big Data Strategy Consultant

  • Responsible for market trends and best practices on new business models around data management.

  • Conducted As-Is assessment of ten business unit operating models and recommended To Be organizational design.

  • Developed a roadmap to transform the unit business with a new big data operating model.

Jan 2007 - Dec 2015
9 years
Argentina

Marketing Analyst

Movistar Telefonica

  • Devices Product Marketing Analyst (2011 to 2015)

  • End-to-end device lifecycle management.

  • Coordinated marketing plans, from strategy to execution, for mobile devices. Launched premium devices.

  • Managed vendor marketing funds, including budget and negotiations for discounts and promotions in marketing campaigns (Budget: USD 10M).

  • Sales forecasting and commercial planning, collaborating with sales channels, marketing, and advertising.

  • Tracked KPIs to recommend marketing activities, such as promotions or e-commerce outlet portfolio updates.

  • Project lead for the Firefox Operating System launch in Argentina.

  • Project lead for prepaid market dynamics and marketing recommendations.

  • International Rotation Program

  • Project lead for the handset purchase process at Vivo Brazil (6 months).

  • Achieved goal: reduced process time and costs by one month.

  • Market Intelligence Analyst (2007 to 2011)

  • Conducted competitors’ tactical and strategic analyses.

  • Produced weekly and monthly reports on competitors’ market positioning.

  • Performed market and strategic analysis (market share, revenues, potential demand, KPI projections).

  • Responsible for the Latam market intelligence network for benchmarking.

  • Green Belt – Marketing Six Sigma Project (2010–2011).

Summary

Specialized in projects about digital business transformation based on operating models, CRM cloud solutions and customer experience.

+15 years at multinational companies with an international project portfolio and team leadership.

Now, Business Owner at BrunoBox and Community Manager.

Languages
Spanish
Native
English
Advanced
Portuguese
Advanced
Education
Oct 2011 - Jun 2012

EAE Business School

Master in Commercial and Sales Management · Barcelona, Spain

Oct 2001 - Jun 2008

Universidad Nacional de La Plata

Industrial Engineering · La Plata, Argentina · 7.20/10

Certifications & licenses

Community Manager

Coder House

Six Sigma Green Belt

Movistar

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