Experience
Jun 2023 - Present
2 years 4 months
- Coordination and execution of PIM implementations in Contentserv and Akeneo.
- Optimization and enrichment of data flows in system landscapes.
- Technical documentation, workshops.
Jan 2020 - Jun 2023
3 years 6 months
- Projects to further develop the online shop.
- Responsible for marketing/communication.
- Release/deployment management for the platform migration.
- Online marketing management, project management and organization.
- Further development and maintenance of content management platforms: Typo3, Intellishop, Hybris (FirstSpirit).
- Web analysis via Google Analytics.
- SEO/SEA.
- Social media monitoring, execution of social media campaigns.
Jun 2019 - Dec 2019
7 months
- Optimization of Baumarkt direkt (copywriting for SEO and image editing with Adobe Photoshop/Illustrator).
- Creation of Excel macros for content production.
- Content production via MMDB, Pixiepit and iPim.
Jan 2019 - Jun 2019
6 months
- Projects to further develop the online shop.
- Content production for the online shop (copywriting for SEO and image editing with Adobe Photoshop & Illustrator).
- Email marketing.
- Content production and database maintenance via iPim.
Jan 2017 - Dec 2018
2 years
- Projects to further develop the online shop.
- Online marketing management, project management and organization.
- Further development and maintenance of shop/content management platforms: Typo3, Intellishop, Hybris (FirstSpirit).
- Implementation of a digital marketing funnel via lead generation and lead nurturing.
Jun 2016 - Dec 2016
7 months
- Project for implementing the Deutschlandcard app.
- Development of test concepts, analysis and effort estimations.
- Test and quality management for the iOS/Android app.
- Test closure reports before rollouts.
- Execution of system and load tests.
Jan 2016 - Jun 2016
6 months
- (part-time)
- Further development and maintenance of shop/content management platforms: Typo3, Intellishop.
- Creation of the community hub.
- Social media monitoring, execution of social media campaigns.
- Responsible for efficient execution of marketing campaigns using tracking concepts and optimization measures.
Jan 2016 - Jun 2016
6 months
- (part-time)
- Creation of test cases.
- Reproduction of software bugs and creation of bug and test reports.
- Software and app testing for the Heinemann app and web shop.
Jul 2015 - Dec 2015
6 months
- Creation of test cases.
- Software and app testing for the Heinemann app and web shop.
- Reproduction of software bugs and creation of bug and test reports.
Apr 2015 - Jun 2015
3 months
- Content production for the online shop (copywriting for SEO and image editing with Adobe Photoshop).
- Execution of UX & usability tests on the Hybris platform.
- Creation of regular status reports on quality and testing progress in Jira and Confluence.
Jan 2015 - Mar 2015
3 months
- Software and app tests for the Tchibo app and web shop.
- Reproduction of software bugs and creation of bug and test reports.
Jan 2012 - Dec 2014
3 years
- Content production for the online shop (copywriting for SEO and image editing with Adobe Photoshop).
- Creation of Excel macros for content production.
- Content production via MMDB, Pixipit and iPim.