Recommended expert

Christina Van de sandt

Venture Architect & Venture Builder

Christina Van de sandt
Berlin, Germany

Experience

Venture Architect & Venture Builder

  • Experienced expert in digital business, especially venture building.
  • Companion for successful transformation and innovation management to generate sustainable digital growth.
  • 6+ years of consulting experience in digital strategy and digital transformation with a focus on venture building and go-to-market.
  • 3+ years of founding experience in event and health as well as UX and conversion rate optimization using emotion analytics.
  • 3+ years in product management focusing on e-commerce platform models.
  • Venture building: Designing and executing the entire process from business case to roles and functions development of the MVP.
  • Moderation and support of service design and design thinking processes.
  • Go-to-market strategies: From branding and presence to sales strategies.
  • Online marketing: Leading and staffing the required functions and people.
  • Product management: Requirements engineering, backlog management, agile processes in product teams.
  • Digital strategy: Areas of action, target vision and joint vision development, digital roadmap.
  • Pitches and account management for agencies and consultancies.

Project Lead

Spin-off of German mid-sized company

  • Digital platform for electronic components and semiconductors.
  • First platform for transparent semiconductor procurement.
  • Building a procurement and service platform in the EMS industry (electronic manufacturing services).
  • Optimizing procurement processes to take minutes instead of weeks with full price and origin transparency.
  • Developing a technically challenging product catalog with over 500 million products.
  • A-Z of company development.
  • Project and account lead.
  • Planning and conducting ideation and concept workshops.
  • Requirements workshops for the prototype with potential customers.
  • User testing.
  • Selecting and scoping development partners.
  • Supporting the development process in a challenger role for the client.
  • Recruiting.
  • Go-to-market strategy.
  • B2B and technical complexity.
  • On-the-job training with the client in their new product owner role.
  • Platform strategy.
  • Workshops at various international locations.

Project Lead

Corporate

  • Developing new business models for the youth target group.
  • Modernizing the organization for a new business model.
  • Extensive market and competitive analysis as well as status quo analysis of resources and capabilities.
  • Identifying strengths and weaknesses of the organization and corresponding potential.
  • Analyzing target groups and sales channels to derive suitable extensions and innovations.
  • Developing various ideas and prototypes with the core team.
  • Project and account lead.
  • Competitive analysis.
  • Innovation and ideation workshops for possible future business areas.
  • Guiding and supporting the rough concepts.
  • Evaluating the concepts for viability.
  • New work and agile working.
  • Collaboration at the board level.

Stream Lead

Corporate

  • Developing a digital and transformation strategy.
  • Building and structuring the digital unit.
  • Advancing the digital strategy and setting up continuous implementation after executive board approval.
  • Creating an effective target vision and capturing the implementation in a digital roadmap.
  • Strengthening the integration of transformation managers into the organization.
  • Stream lead and venture practice lead.
  • Workshop design and facilitation.
  • Outside-in perspective workshops.
  • Vision workshop and target vision development.
  • Organization and collaboration model.
  • Roadmap development.
  • Organization design.
  • Intensive full-day workshops.

Streamlead

Corporate

  • Building a modern marketing organization and evaluating a new business model.
  • Evaluating the potential and necessary structural changes.
  • Competitive and tech analysis as well as creating a business case.
  • Assessing the internal potential for implementing digital sales channels.
  • Creating a plan to build a modern marketing organization including required role profiles.
  • Project lead.
  • Status quo analysis of existing digital and online marketing tools and employee skills.
  • Forming an expert team for detailed planning of modern marketing tools (data, personalized marketing, tech stack).
  • Developing future roles and profiles.
  • Organization design and marketing build-up concept.
Spain

Project Lead

Germany's largest dairy

  • Baby and family brand for modern parents.
  • Building a D2C brand in baby nutrition and care, as well as services for Germany's largest dairy.
  • Strategic question: How can we win new target groups without undermining our own brands and private labels?
  • Designing an attractive offering in the highly regulated baby food market and modeling a viable business model.
  • Streamlining traditionally long processes and building new complementary partnerships.
  • Venture building process.
  • D2C potential analysis and business case.
  • Comprehensive target group research and continuous validation.
  • Positioning and brand building.
  • Conceptualizing the brand, the physical product portfolio, and the digital sales channel.
  • Financing model and investor search.
  • Conceptualizing services.
  • Scoping development partners.
  • Product owner for the development process.
  • Brand and positioning.
  • Decision gates with the client.
  • Building partnerships for the extended product portfolio.
Spain

Project Lead

Germany's largest tour operator

  • Shaping the future of travel with service design and agile ways of working.
  • Led an 8-week service design and innovation process for a diverse team of 25.
  • Introduced and led modern agile methods with weekly sprints and challenges.
  • Developed concepts for presentation to the board.
  • Conceptualization and execution.
  • Built curriculum, developed and curated content.
  • Planned and ran workshops.
  • Delivered knowledge and applied user research methods, target group analysis, ideation, prototyping, business evaluation, integration into the core organization, and organizational change.
  • Intensive full-day workshops over several weeks with large groups.
  • Decision papers for the board.

Venture Practice Lead

Family business

  • Analysis and evaluation of new opportunities and future fields.
  • Evaluation of emerging trends and valuable assets like the brand core.
  • Feasibility analysis of all models, from value-chain-as-a-service to D2C, across existing and new business areas.
  • Venture practice lead and challenger.
  • Competitive analysis.
  • Workshops on business areas and vision.
  • Assessment of business areas.
  • Enabling team members in D2C competence.
  • Tech assessment of shop and marketing tools.
  • Innovation design and strategy.

Project Lead

Pharmaceutical company

  • D2C platform for the 50+ age group.
  • Building a D2C product brand (supplements) and designing services like health coaching and consulting for the 50+ segment.
  • The existing main sales channel, pharmacies, is to be expanded by leveraging digital channels and the benefits of a digital brand.
  • The 50+ segment is especially diverse and challenging - at the same time it offers an attractive white space in the market for brand and offering design.
  • A-Z of building the business.
  • Project lead & account lead.
  • D2C potential analysis for the client, business case, cost planning.
  • Decision papers.
  • Concept: white space analyses for brand, positioning and offering; brand strategy; ideation and co-creation with the target group; validation via pre-testing, A/B testing, and prototypes.
  • Staff planning and budgeting according to growth forecasts.
  • Selection and scoping of development partners.
  • Go-to-market strategy and plan.
  • Brand and positioning for a demanding, diverse target group.
  • Extensive pre- and A/B testing for validation.
  • Content strategy.
  • Brand design.
  • Business case.

Co-Founder

aykaa

  • Quality of Life platform at the intersection of health, travel, and e-learning.
  • Founded a health platform for retreats and coaching.
  • The goal is to establish offline retreats as a new form of (wellness) travel.
  • The digital part comes through video and live courses to support participants before and after retreats via a classic platform model.
  • Courses are recommended based on data along the personal "Quality-of-Life" customer journey.
  • The aim is to build one or more branded locations.
  • Brand building and investor search.
  • Design and delivery of online and offline course and retreat formats.
  • Creating an appealing and visible brand.
  • Curating program content, coaches, and locations.
  • Business case, feasibility analyses, investor meetings and pitches in the real estate sector.
  • Website and social media setup.
  • Online marketing activities.
  • Fundraising.

Skills

  • Venture Architect & Venture Builder
  • Venture Lead
  • Transformations Manager
  • Innovation Manager
  • Project Lead / Project Manager
  • Cmo, Cpo, Ceo (Interim)
  • Co-founder For Hire
  • Experienced Expert In Digital Business, Especially Venture Building
  • Companion For Successful Transformation & Innovation Management To Generate Sustainable Digital Growth
  • 6+ Years Of Consulting Experience In Digital Strategy And Digital Transformation With A Focus On Venture Building & Go-to-market
  • 3+ Years Of Founding Experience In Event & Health As Well As Ux & Conversion Rate Optimization Using Emotion Analytics
  • 3+ Years In Product Management Focusing On E-commerce Platform Models
  • Venture Building: Designing And Implementing The Entire Process From Business Case To Roles & Functions Development Of The Mvp
  • Moderation & Support Of Service Design & Design Thinking Processes
  • Go-to-market Strategies: From Branding And Presence To Sales Strategies
  • Online Marketing: Leading And Staffing The Required Functions And People
  • Product Management: Requirements Engineering, Backlog Management, Agile Processes In Product Teams
  • Digital Strategy: Areas Of Action, Target Vision And Joint Vision Development, Digital Roadmap
  • Pitches And Account Management: For Agencies/consultancies

Languages

German
Advanced
Spanish
Elementary
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