Christina Van de sandt

Co-Founder

Berlin, Germany

Experience

Jan 2021 - Present
3 years 6 months
Germany

Co-Founder

Aykaa

  • Established a Quality of Life platform intersecting health, travel, and e-learning.
  • Conceptualized and executed wellness retreat formats and accompanying video and live courses.
  • Aimed for brand and physical location development with funding activities targeting real estate investors.
  • Innovated direct-to-consumer models for retreat digital engagement.
Jan 2021 - Present
3 years 6 months
Germany

Founder

Aykaa

  • Co-founded a health and wellness platform for retreats and coachings.
  • Developed and launched online and offline course formats.
  • Conducted branding, website, and social media setup for the platform.
  • Specialized in online marketing, brand visibility, and investor search for funding.
  • Created quality-of-life customer journeys and curated program content with coaches and locations.
  • Focused on business case creation, feasibility analysis, and pitches in the real estate sector.
Jan 2020 - Dec 2021
1 year
Germany

Project Lead

  • Led the development of a direct-to-consumer platform for a pharmaceutical company targeting the 50+ age group.
  • Conducted brand positioning and target audience validation.
  • Created a D2C product strategy integrating digital distribution and health-focused services for advanced audience needs.
  • Managed content strategy, pre-testing, A/B testing, and prototyping.
  • Designed go-to-market plans and organizational alignment including budgeting and partnership selection.
Jul 2020 - Dec 2021
1 year 6 months
Germany

Project Lead

Deutschlands größte Molkerei

  • Spearheaded a venture building process for a D2C baby nutrition brand.
  • Conducted comprehensive audience analysis and continuous validation.
  • Built partnerships and developed concisely regulated offerings for infant nutrition.
  • Specialized in positioning strategies, financial modeling, and investor outreach.
  • Delivered partner development for digital distribution innovation.
Jan 2020 - Jun 2021
1 year 6 months
Germany

Project & Account Lead

Electronic Manufacturing Services Company

  • Managed the creation of an innovative procurement platform for semiconductors and electronic components.
  • Facilitated ideation, requirement workshops, and user testing.
  • Supervised prototype processes including technical product catalog challenges.
  • Delivered transparent price and procurement workflows optimizing client integrations.
  • Recruited, devised user requirements, and developed go-to-market strategies.
Sep 2019 - Oct 2019
2 months
Germany

Stream Lead & Venture Practice Lead

  • Established foundational structures of digital enterprise strategies incorporating technology stacks and transformational leadership.
  • Expanded board-endorsed processes following comprehensive collaborations.
  • Supported interactive organizational model roadmaps.
Jun 2019 - Aug 2019
3 months
Germany

Venture Practice Lead / Challenger

  • Engaged in evaluating future market trends and illuminative opportunity spaces.
  • Organized vision and strategic field workshops for management execution.
  • Assessed stakeholder tools enhancing marketing and direct-to-consumer fields.
Jan 2019 - Mar 2019
3 months
Spain

Project Lead

TUI Innovation Campus Mallorca

  • Directed service design projects reimagining future tourism trends focusing on agile employment methods.
  • Designed innovative full-day workshops for curriculum planning and user research method applications.
  • Created actionable concepts and decision templates for internal transformation presented to the board.
  • Incorporated ideation, target audience analysis, prototyping, and organizational change elements.
Aug 2018 - Nov 2018
4 months
Germany

Project & Account Lead

  • Led the modernization for an organization's new business model amidst changes in the financial sector.
  • Analyzed business resources and competitor data to innovate new target propositions.
  • Conducted ideation workshops focusing on fresh organizational alignments and opportunities for growth and expansion.
May 2018 - Jul 2018
3 months
Germany

Streamlead

  • Coordinated marketing organization modernization evaluating structural transformations.
  • Facilitated expert planning deliverables aligned with efficient analytics.
  • Enhanced digital marketing techniques fostering data personalized technology.

Summary

Einsetzbar in Rollen:

  • Venture Architect & Venture Builder

  • Venture Lead

  • Transformations-Manager

  • Innovation Manager

  • Project Lead / Project Manager

  • CMO, CPO, CEO (Interim)

  • Co-Founder for hire Speaker

  • Erfahrene Expertin für Digitales Business insb. Venture Building

Expertise:

  • Begleiterin für ein erfolgreiches Transformations- & Innovationsmanagement um nachhaltig digitales Wachstum zu generieren.

Languages

German
Native
English
Advanced