Christina Van de sandt
Co-Founder
Experience
Jan 2022 - Present
3 years 7 monthsGermany
Co-Founder
Aykaa
- Established a Quality of Life platform intersecting health, travel, and e-learning.
- Conceptualized and executed wellness retreat formats and accompanying video and live courses.
- Aimed for brand and physical location development with funding activities targeting real estate investors.
- Innovated direct-to-consumer models for retreat digital engagement.
Jan 2022 - Present
3 years 7 monthsGermany
Founder
Aykaa
- Co-founded a health and wellness platform for retreats and coaching.
- Developed and launched online and offline course formats.
- Conducted branding, website, and social media setup for the platform.
- Specialized in online marketing, brand visibility, and investor search for funding.
- Created quality-of-life customer journeys and curated program content with coaches and locations.
- Focused on business case creation, feasibility analysis, and pitches in the real estate sector.
Jan 2021 - Dec 2021
1 yearGermany
Project Lead
- Led the development of a direct-to-consumer platform for a pharmaceutical company targeting the 50+ age group.
- Conducted brand positioning and target audience validation.
- Created a D2C product strategy integrating digital distribution and health-focused services for advanced audience needs.
- Managed content strategy, pre-testing, A/B testing, and prototyping.
- Designed go-to-market plans and organizational alignment including budgeting and partnership selection.
Jul 2020 - Dec 2021
1 year 6 monthsGermany
Project Lead
Germany's largest dairy
- Spearheaded a venture building process for a D2C baby nutrition brand.
- Conducted comprehensive audience analysis and continuous validation.
- Built partnerships and developed carefully regulated offerings for infant nutrition.
- Specialized in positioning strategies, financial modeling, and investor outreach.
- Delivered partner development for digital distribution innovation.
Jan 2020 - Jun 2021
1 year 6 monthsGermany
Project & Account Lead
Electronic Manufacturing Services Company
- Managed the creation of an innovative procurement platform for semiconductors and electronic components.
- Facilitated ideation, requirement workshops, and user testing.
- Supervised prototype processes including technical product catalog challenges.
- Delivered transparent price and procurement workflows optimizing client integrations.
- Recruited, devised user requirements, and developed go-to-market strategies.
Sep 2019 - Oct 2019
2 monthsGermany
Stream Lead & Venture Practice Lead
- Established foundational structures of digital enterprise strategies incorporating technology stacks and transformational leadership.
- Expanded board-endorsed processes following comprehensive collaborations.
- Supported interactive organizational model roadmaps.
Jun 2019 - Aug 2019
3 monthsGermany
Venture Practice Lead / Challenger
- Engaged in evaluating future market trends and illuminating opportunity spaces.
- Organized vision and strategic field workshops for management execution.
- Assessed stakeholder tools enhancing marketing and direct-to-consumer fields.
Jan 2019 - Mar 2019
3 monthsSpain
Project Lead
TUI Innovation Campus Mallorca
- Directed service design projects reimagining future tourism trends focusing on agile employment methods.
- Designed innovative full-day workshops for curriculum planning and user research method applications.
- Created actionable concepts and decision templates for internal transformation presented to the board.
- Incorporated ideation, target audience analysis, prototyping, and organizational change elements.
Aug 2018 - Nov 2018
4 monthsGermany
Project & Account Lead
- Led the modernization for an organization's new business model amidst changes in the financial sector.
- Analyzed business resources and competitor data to innovate new target propositions.
- Conducted ideation workshops focusing on fresh organizational alignments and opportunities for growth and expansion.
May 2018 - Jul 2018
3 monthsGermany
Streamlead
- Coordinated marketing organization modernization evaluating structural transformations.
- Facilitated expert planning deliverables aligned with efficient analytics.
- Enhanced digital marketing techniques fostering data-personalized technology.
Summary
Available for roles:
Venture Architect & Venture Builder
Venture Lead
Transformation Manager
Innovation Manager
Project Lead / Project Manager
CMO, CPO, CEO (Interim)
Co-Founder for hire
Speaker
Experienced expert in digital business, especially venture building
Expertise:
- Partner for successful transformation & innovation management to generate sustainable digital growth.
Languages
German
NativeEnglish
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