Atul S.
Sports Consultant
Experience
Apr 2023 - Aug 2024
1 year 5 monthsGreater Noida, India
Sports Consultant
ACE Premier Enterprises
- Coordinated hiring of 20+ trainers & coaches for Noida academies, like Jaypee Sports Club & Prometheus Academy.
- Led training, equipment support, and 8 marketing campaigns for 6 multisport centers to drive engagement.
May 2022 - Jun 2023
1 year 2 monthsNew Delhi, India
Regional Business Head, North India
Cure.Fit
- Led a 17-member team in North India to optimize supply-demand and oversaw P&L for 2000+ fitness centers, including Gold's Gym and Anytime Fitness.
- Achieved ARR $600K from Gold’s Gym Cult Project in North India, an ARR $1.45M from Personal training on Cult Pass Project PAN India and 2.5X revenue growth for Fitternity from May to November 2022.
- Spearheaded the Gold’s Gym Royalty Recovery Program across 150+ live centers, implementing standardized SOPs and CRM-based compliance mechanisms that improved collection timelines by 35%.
- Conducted comprehensive market mapping and process diagnostics for 6,000+ centers to identify capability gaps and define a scalable, insight-led expansion playbook for the North India region.
Dec 2020 - Sep 2021
10 monthsNew Delhi, India
Head of Business & Operations
1RM Official
- Delivered 2x annual revenue growth during COVID by developing agile marketing and fulfillment processes that scaled 5,000+ orders with minimal operational downtime.
- Led end-to-end product innovation, collaborating with international vendors to design and manufacture 1RM’s first-ever squatting shoe, which became a category bestseller and strengthened brand positioning.
- Partnered with MuscleBlaze and Paushtik to co-create value bundles and pricing models that improved customer retention by 40% through targeted engagement and loyalty initiatives.
Oct 2019 - Nov 2020
1 year 2 monthsBengaluru, India
City Manager
Fitternity
- Launched the Virtual Personal Training category nationwide, onboarding 650+ coaches across fitness disciplines such as Yoga & CrossFit. Guided Bangalore to highest revenue in India, reaching $220K in 2020.
- Developed strategic partnerships with Fortune 500 brands (Adobe, Adani, Aditya Birla Group), delivering integrated multi-city activations that expanded Fitternity’s corporate wellness footprint.
- Launched and ran the ‘30-Day Transformation by Kunal Rajput’ challenge, led by 9 elite trainers and engaging 300+ participants end-to-end (program design, marketing, operations).
Jan 2017 - Jun 2018
1 year 6 monthsGreater Noida, India
Managing Director/Co-founder
Ace Shuttlers Academy
- Established a multisport academy and partnered with Greater Noida schools, leading a team of 10 to drive marketing efforts resulting in 200+ professional badminton player admissions from National Capital region.
- Partnered with 6 schools in Greater Noida and led a team of administrators & coaches to expand academy programs, boost enrollment, and strengthen day-to-day operations.
Summary
Former athlete with a background in Sports Management, Entrepreneurship, and Business Analytics. With 6+ years’ experience in the sports & fitness industry. Led teams of 20+, owned North India P&L at Cure.Fit/Fitternity, delivered 2.5x QoQ revenue growth, and managed a 2,000+ partner portfolio (Gold’s Gym, Fitness First, Anytime Fitness, Orange Theory) while overseeing >$2M in annual projects. Built new revenue lines (Virtual Personal Training & Wellness) and doubled active supply in 90 days by onboarding 650+ coaches and 100+ partner centers; also founded and scaled Ace Shuttlers Academy, leading end-to-end coaching programs, 200+ player admissions, and sponsor partnerships.
Languages
Hindi
NativeEnglish
AdvancedEducation
Sep 2024 - Nov 2025
IE Business School
International MBA, Master’s in Strategy, Business & Transformation Concentration · Madrid, Spain
Sep 2018 - Aug 2019
Vrije Universiteit Brussel
Masters in International Business · Sports Management · Brussels, Belgium
Sep 2012 - Oct 2016
Manipal University
Bachelor of Technology · Mechanical Engineering · Dubai, United Arab Emirates
Certifications & licenses
Certification In International Entertainment And Sports Marketing
Yonsei University
Specialised Certification In Ai In Sports: The Approach Of A Club
Real Madrid Graduate School Universidad Europea
Pg Certification In Leadership In New Age Business
Wharton School Of Business Online
Pg Certification In Data Science For Business Decision Making
Iim Kozhikode
Certification In Psychology In High Performance Sports
Barca Innovation Hub
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