Atul Shankar - Sports Consultant

Q: Where is Atul based?

Atul is based in Madrid, Spain .

Q: What languages does Atul speak?

Atul speaks the following languages: Hindi (Native), English (Advanced) .

Q: How many years of experience does Atul have?

Atul has at least 11 years of experience. During this time, Atul has worked in at least 5 different roles and for 13 different companies . The average length of individual experience is 1 year and 10 months . Note that Atul may not have shared all experience and actually has more experience.

Q: What companies has Atul worked for in recent years?

In recent years, Atul has worked for Sports Career Coach - Custom GPT , Sports Education Global Database Application & Website - Lovable , Business Impact Lab - Parques Reunidos , Sports Business Summit - IE University , and ACE Premier Enterprises .

Q: Which industries is Atul most experienced in?

Atul is most experienced in industries like Sport and Recreation , Healthcare , and Retail .

Q: Which business areas is Atul most experienced in?

Atul is most experienced in business areas like Operations , Marketing , and Strategy and Planning . Atul also has some experience in Human Resources (HR) , Sales , and Product Development .

Q: Which industries has Atul worked in recently?

Atul has recently worked in industries like Sport and Recreation , Healthcare , and Retail .

Q: Which business areas has Atul worked in recently?

Atul has recently worked in business areas like Operations , Marketing , and Human Resources (HR) .

Q: What is Atul's education?

Atul holds a Master in International MBA from IE Business School , a Master in Sports Management from Vrije Universiteit Brussel and a Bachelor in Mechanical Engineering from Manipal University .

Recommended expert

Madrid, Spain

Experience

Jul 2025 - Present

8 months

Sports Career Coach - Custom GPT

Jul 2025 - Present

8 months

Sports Education Global Database Application & Website - Lovable

Jun 2025 - Jul 2025

2 months

Business Impact Lab - Parques Reunidos

Oct 2024 - Feb 2025

5 months

Sports Business Summit - IE University

Apr 2023 - Aug 2024

1 year 5 months

Greater Noida, India

Sports Consultant

ACE Premier Enterprises

Coordinated hiring of 20+ trainers & coaches for Noida academies, like Jaypee Sports Club & Prometheus Academy.
Led training, equipment support, and 8 marketing campaigns for 6 multisport centers to drive engagement.

May 2022 - Jun 2023

1 year 2 months

New Delhi, India

Regional Business Head, North India

Cure.Fit

Led a 17-member team in North India to optimize supply-demand and oversaw P&L for 2000+ fitness centers, including Gold's Gym and Anytime Fitness.
Achieved ARR $600K from Gold’s Gym Cult Project in North India, an ARR $1.45M from Personal training on Cult Pass Project PAN India and 2.5X revenue growth for Fitternity from May to November 2022.
Spearheaded the Gold’s Gym Royalty Recovery Program across 150+ live centers, implementing standardized SOPs and CRM-based compliance mechanisms that improved collection timelines by 35%.
Conducted comprehensive market mapping and process diagnostics for 6,000+ centers to identify capability gaps and define a scalable, insight-led expansion playbook for the North India region.

Feb 2022 - Mar 2022

2 months

IPL Data Visualisation using R programming Language and Tableau

Dec 2020 - Sep 2021

10 months

New Delhi, India

Head of Business & Operations

1RM Official

Delivered 2x annual revenue growth during COVID by developing agile marketing and fulfillment processes that scaled 5,000+ orders with minimal operational downtime.
Led end-to-end product innovation, collaborating with international vendors to design and manufacture 1RM’s first-ever squatting shoe, which became a category bestseller and strengthened brand positioning.
Partnered with MuscleBlaze and Paushtik to co-create value bundles and pricing models that improved customer retention by 40% through targeted engagement and loyalty initiatives.

Dec 2019 - Dec 2019

1 month

Fitternity Program Lead - Adani Marathon and MICA Sports Fest

Oct 2019 - Nov 2020

1 year 2 months

Bengaluru, India

City Manager

Fitternity

Launched the Virtual Personal Training category nationwide, onboarding 650+ coaches across fitness disciplines such as Yoga & CrossFit. Guided Bangalore to highest revenue in India, reaching $220K in 2020.
Developed strategic partnerships with Fortune 500 brands (Adobe, Adani, Aditya Birla Group), delivering integrated multi-city activations that expanded Fitternity’s corporate wellness footprint.
Launched and ran the ‘30-Day Transformation by Kunal Rajput’ challenge, led by 9 elite trainers and engaging 300+ participants end-to-end (program design, marketing, operations).

Nov 2018 - Jun 2019

8 months

Project on Awareness Amongst Youth with FIFA Medical Chairman

Jan 2017 - Jun 2018

1 year 6 months

Greater Noida, India

Managing Director/Co-founder

Ace Shuttlers Academy

Established a multisport academy and partnered with Greater Noida schools, leading a team of 10 to drive marketing efforts resulting in 200+ professional badminton player admissions from National Capital region.
Partnered with 6 schools in Greater Noida and led a team of administrators & coaches to expand academy programs, boost enrollment, and strengthen day-to-day operations.

Jan 2013 - Dec 2016

4 years

Annual Manipal Sports Fest - Organising Committee

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Sport (3.5 years), Healthcare (2 years), and Retail (1 year).

Sport

Healthcare

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Operations (5.5 years), Marketing (4.5 years), Strategy (2 years), Human Resources (1.5 years), Sales (1 year), and Product Development (1 year).

Operations

Marketing

Strategy

Human Resources

Sales

Product Development

Summary

Former athlete with a background in Sports Management, Entrepreneurship, and Business Analytics, currently pursuing the International MBA (IMBA 2024) at IE Business School. With 6+ years’ experience in the sports & fitness industry.

Led teams of 20+, owned North India P&L at Cure.Fit/Fitternity, delivered 2.5x QoQ revenue growth, and managed a 2,000+ partner portfolio (Gold’s Gym, Fitness First, Anytime Fitness, Orange Theory) while overseeing >$2M in annual projects.

Built new revenue lines (Virtual Personal Training & Wellness) and doubled active supply in 90 days by onboarding 650+ coaches and 100+ partner centers; also founded and scaled Ace Shuttlers Academy, leading end-to-end coaching programs, 200+ player admissions, and sponsor partnerships. Certified in Business Analytics/Data Science, AI in Sports Organisations, Sports Psychology and Organisational Leadership.

Available to join full time from 1 December 2025. Open to on-site and remote with International Travel roles.

Skills

Tableau
Looker Studio
Adv. Microsoft Excel
Salesforce Crm
Chatgpt
Midjourney
R
Ms Office
Perplexity
Lovable
Gemini
Notebook Llm
Perplexity Comet
Heygen

Languages

Hindi

Native

English

Advanced

Education

Sep 2024 - Nov 2025

IE Business School

Master’s in Strategy, Business & Transformation Concentration · International MBA · Madrid, Spain

Sep 2018 - Aug 2019

Vrije Universiteit Brussel

Masters in International Business, Sports Management · Sports Management · Brussels, Belgium

Sep 2012 - Oct 2016

Manipal University

Bachelor of Technology · Mechanical Engineering · Dubai, United Arab Emirates

Certifications & licenses

Certification in International Entertainment and Sports Marketing

Yonsei University

Specialised Certification in AI in Sports: The Approach of a Club

Real Madrid Graduate School Universidad Europea

PG Certification in Leadership in New Age Business

Wharton School of Business Online

PG Certification in Data Science for Business Decision Making

IIM Kozhikode

Certification in Psychology in High Performance Sports

Barca Innovation Hub

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Atul based?

Atul is based in Madrid, Spain.

What languages does Atul speak?

Atul speaks the following languages: Hindi (Native), English (Advanced).

How many years of experience does Atul have?

Atul has at least 11 years of experience. During this time, Atul has worked in at least 5 different roles and for 13 different companies. The average length of individual experience is 1 year and 10 months. Note that Atul may not have shared all experience and actually has more experience.

What roles would Atul be best suited for?

Based on recent experience, Atul would be well-suited for roles such as: Sports Consultant, Regional Business Head, North India, Head of Business & Operations.

What companies has Atul worked for in recent years?

In recent years, Atul has worked for Sports Career Coach - Custom GPT, Sports Education Global Database Application & Website - Lovable, Business Impact Lab - Parques Reunidos, Sports Business Summit - IE University, and ACE Premier Enterprises.

Which industries is Atul most experienced in?

Atul is most experienced in industries like Sport and Recreation, Healthcare, and Retail.

Which business areas is Atul most experienced in?

Atul is most experienced in business areas like Operations, Marketing, and Strategy and Planning. Atul also has some experience in Human Resources (HR), Sales, and Product Development.

Which industries has Atul worked in recently?

Atul has recently worked in industries like Sport and Recreation, Healthcare, and Retail.

Which business areas has Atul worked in recently?

Atul has recently worked in business areas like Operations, Marketing, and Human Resources (HR).

What is Atul's education?

Atul holds a Master in International MBA from IE Business School, a Master in Sports Management from Vrije Universiteit Brussel and a Bachelor in Mechanical Engineering from Manipal University.

Does Atul have any certificates?

Atul has 5 certificates. Among them, these include: Certification in International Entertainment and Sports Marketing, Specialised Certification in AI in Sports: The Approach of a Club, and PG Certification in Leadership in New Age Business.

What is the availability of Atul?

Atul is immediately available for suitable projects.

What is the rate of Atul?

Atul's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.