Turnaround
Company Building
Entrepreneurship
Company Building
Post-Acquisition Strategy & Performance Improvement
Private Equity, Mergers & Acquisitions
Strategy & Business Development
Operations & Change Management
Co-invested in the German market leader for luxury children's fashion after its 2018 insolvency and stepped in as Managing Director. Doubled revenues to >€20M, 45 FTEs and achieved profitability in core markets
Raised >€10M in equity from shareholders, €3M in bank debt and over €4M in working capital financing to fuel growth, investments in technology and international expansion
Rebuilt the marketing, finance and product teams with a focus on scalable processes and established a new conversational sales team for customer retention, now accounting for 30% of revenues
Restructured the marketing approach with a focus on automation and branding to double the number of new customers acquired at 30% lower acquisition cost while achieving first-order profitability
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