Thorsten Günnewig - Product Owner Customer Portal and Agile Coach for a Siemens Energy Business Unit

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Duisburg, Germany

Experience

Mar 2024 - Present

1 year 5 months

Product Owner Customer Portal and Agile Coach for a Siemens Energy Business Unit

Siemens Energy

Optimizing the customer portal to increase customer usage, improve internal service processes and reduce internal service efforts
Designing and managing a new data flow model by reducing interfaces, stabilizing and monitoring data flows between systems
Improving and structuring agile requirements management for portal enhancements and agile development processes by introducing Scrum routines, events and artifacts
Agile coaching and training of BU staff in Scrum

Mar 2023 - Jan 2024

11 months

Interim Head of DTC Marketing & Sales and Product Owner Shop/Platform Migration and CRM Integration

BRITA SE

Responsible for 8 country shops
Leading the digital/webshop team
Product Owner for the new webshop (Shopware) and country rollouts of all eShops
Managing the migration of the current shop to Shopware 6
Realigning the webshop product portfolio
Redefining the digital marketing strategy
Revising and restructuring business processes in the webshop team and other departments (customer service, digital platform team)
Inhousing all customer service processes and building an internal customer service department

Aug 2022 - Mar 2023

8 months

Interim Webshop Manager

Grohe Deutschland Vertriebs GmbH

Responsible for 25 country shops
Leading the webshop team
Revising and developing the webshop (SAP Hybris)
Expanding the webshop product portfolio
Adding more payment options in country shops
Revising and restructuring business processes in the webshop team and other departments (customer service, digital platform team)

Oct 2020 - Jul 2022

1 year 10 months

Product Owner PIM Implementation (Stibosystems) and eCommerce/Digital Transformation Consultant/Coach, Interim PO

Evonik Digital GmbH

(03/22 to 08/22) Interim Product Owner for the customer portal: managing external vendors, introducing agile ways of working, gathering requirements with business lines and building three new customer portals
(10/20 to 02/22) Product Owner and project lead for setting up a central product information system for Evonik, integrating data-sending systems (SAP, registration databases, safety databases) and data-receiving systems (websites, product searches, webshops), including managing internal and external development teams
Additionally: Consultant for digital transformation/change management at Evonik and its business units

Mar 2019 - Aug 2020

1 year 6 months

Ratingen, Germany

Product Owner and Interim Manager for Online Shops and Customer Portal

DKV Mobility GmbH

Product Owner for building a new customer portal (10/2019–08/2020)
Building a new Angular-based customer portal to boost self-service, integrating it with backend systems (SAP, Seeburger BIS, etc.)
Budget controlling and reporting to the CIO
Agile requirements management for portal enhancements from different business areas
Managing internal and external development teams
Overseeing acceptance and testing of developed features
Product Owner and Interim Manager for building and rolling out the first online shops (03/2019–10/2019)
Launching the first DKV eShops (DE, IT, PL, FR) on Angular and developing shops on SAP Hybris
Building a central online marketing team and defining initial KPIs
Budget controlling and reporting to stakeholders
Managing internal and external development teams
Improving and adapting internal processes for digital customer requests and orders in coordination with sales teams

Jan 2018 - Feb 2019

1 year 2 months

Taunusstein, Germany

Interim Digital Marketing Manager and Project Lead for CMS, eShop and PIM Implementation

BRITA GmbH

Line management and content oversight of digital marketing staff (website, content and performance marketing)
Coaching the eShop team on all eCommerce topics (strategy, campaign management, traffic generation, process improvements, KPIs)
Leading CMS and shop implementation projects and evolving the platform on Magnolia and Intershop
Conducting a dozen country rollouts
Introducing agile work methods and agile requirements management for website and eShop development with Product Owners and Scrum practices
Supporting countries in campaign planning and management
Leading the project and budget control for introducing a marketing PIM

Jun 2016 - Dec 2017

1 year 7 months

Remscheid, Germany

Project Lead for Digital Business Models

Vaillant Group

Leading the setup of a digital B2C sales channel on Angular
Strategically aligning it within overall sales models of participating countries, including wholesale and partner communication, and advising the Sales and Marketing board
Own performance team to improve digital conversion rates
Preparing and managing shop rollouts in various countries and brands
Coaching country digital teams on local digital model development
Managing internal and external development teams using agile methods

Dec 2015 - May 2016

6 months

Interim Manager Digital Transformation

ThyssenKrupp AG, Materials Services

Leading the introduction of a customer portal for Materials Services with SAP integration
Sparring partner for the CTO and two CEOs of TK Metals and TK Plastics
Managing the setup of two online shops in CH and UK on SAP Hybris
Building initial KPI reports
Managing development teams using agile methods

Jun 2014 - Dec 2015

1 year 7 months

Betzdorf, Germany

Project Lead Shop Migration and Manager E-Commerce/E-Procurement

SSI Schäfer Shop GmbH

End-to-end project lead for shop migration (from software selection and implementation partner to migration via Scrum)
Then joining as eCommerce Manager
Building a standalone eCommerce department (20 staff)
Revenue responsibility: mid double-digit million euros
Identifying and managing change measures for stronger digitalization (customer communication, product marketing, process optimization, assortment expansion) company-wide
Integrating promotional item shops
Introducing new tools to boost online marketing (increasing keywords fivefold, optimizing Google Shopping Ads)
Advancing KPI reporting
Adjusting and optimizing system landscape processes
Developing online shops for foreign subsidiaries

Jun 2013 - Jun 2014

1 year 1 month

Düsseldorf, Germany

Project Lead for Introducing New CRM/Call Center Software

E-Plus GmbH

Concept and detailed planning, budget responsibility, requirements management, task and milestone definition, and vendor management
Integrating with the existing CMS
Rolling out at all national service sites
Creating and presenting stakeholder reports
Project size: up to 20 project staff

Aug 2012 - May 2013

10 months

Rain, Germany

Interim OmniChannel Manager

Dehner GmbH & Co KG

Building and developing a Hybris webshop on novomind iShop
Building and optimizing internal eCommerce processes
Team size: 8 consultants, up to 10 internal project staff
Optimizing external logistics to cut delivery errors and write-offs
Adding click-and-collect functionality with store integration and improving returns management

Jan 2012 - Aug 2012

8 months

Munich, Germany

Project Lead for Improving Online Shop Performance and Marketing Measures

Tristyle Holding

Developing optimization measures for all online marketing activities
Auditing existing online shops for Atelier Goldner Schnitt, Peter Hahn and Madeleine
Defining and prioritizing improvements along the entire customer journey
Auditing online marketing activities
Defining and prioritizing improvements in all online marketing areas
Supporting implementation of defined measures

Sep 2011 - Dec 2012

1 year 4 months

Düsseldorf, Germany

Chief Consultant and Department Head

Metro Systems

Leading the requirements and development department for eCommerce at METRO Systems to build and evolve global eCommerce activities for Metro Cash & Carry
Department size: about 25 staff
Designing and evolving global B2B eCommerce models for Metro Cash & Carry
Migrating existing online activities to a central SAP Hybris shop
Leading webshop development (internal and external) and building eCommerce support processes and functions
Developing and evolving system architecture, eCommerce processes and documentation
Supporting countries in building their eCommerce activities (USP definition, online assortment, SEO/SEM, traffic generation, conversion improvement)

Oct 2010 - Sep 2011

1 year

Hamburg, Germany

Head of Business Unit Poland

OTTO GmbH & Co. KG

Building an online-only business model for OTTO on novomind iShop
Department size: about 10 staff
Leading the assigned team both functionally and disciplinarily
Updating the business plan with annual and seasonal planning
Developing country-specific assortments and targeted offers
Evolving all online measures like SEM, SEO, affiliate, etc.
Building an analytics tool for key shop metrics and controlling marketing budgets
Creating catalog concepts (online push) with trigger chain planning
Improving order and fulfillment processes

Sep 2006 - Feb 2010

3 years 6 months

Cologne, Germany

Managing Partner

BilligBuch.de GmbH

Building one of the top online book retailers (ranked top 11 in German online book sellers) among dominant players (Amazon, Buch.de, etc.)
Building a new book shop to become the highest-grossing book shop on eBay

Languages

German

Native

Certifications & licenses