Thorsten G.
Product Owner Customer Portal and Agile Coach
Experience
Mar 2024 - Present
1 year 10 monthsProduct Owner Customer Portal and Agile Coach
Siemens Energy
- Optimizing the customer portal to increase customer usage, improve internal service processes, and reduce internal service efforts
- Designing and managing a new data flow model with fewer interfaces, stabilizing and monitoring data flows between systems
- Improving and structuring agile requirements management for the portal's ongoing development and agile development processes by introducing SCRUM routines, events, and artifacts
- Providing agile coaching and training to internal BU staff in SCRUM
Mar 2023 - Jan 2024
11 monthsInterim Head of DTC Marketing & Sales and Product Owner for Shop/Platform Migration and CRM Integration
BRITA SE
- Responsible for 8 country shops
- Leading the Digital/Webshop team
- Product Owner for the new webshop (Shopware) and country rollouts of all eShops
- Leading the migration of the current shop to Shopware 6
- Realigning the webshop product portfolio
- Realigning the digital marketing strategy
- Revising and restructuring business processes in the webshop team and other departments (customer service, digital platform team)
- Insourcing all customer service processes and setting up an internal customer service department
Aug 2022 - Mar 2023
8 monthsInterim Webshop Manager
Grohe Deutschland Vertriebs GmbH
- Responsible for 25 country shops
- Leading the webshop team
- Revising and enhancing the webshop (SAP Hybris)
- Expanding the webshop product portfolio
- Expanding payment options in the country shops
- Revising and restructuring business processes in the webshop team and other departments (customer service, digital platform team)
Oct 2020 - Jul 2022
1 year 10 monthsProduct Owner for PIM Implementation and Consultant/Coach for eCommerce and Digital Transformation
Evonik Digital GmbH
- Interim Product Owner for the customer portal: managing external service providers by introducing agile practices, defining requirements with the business lines, and building three new customer portals (03/22 to 08/22)
- Product Owner and project manager for setting up a central product information system with connections to SAP, registration and safety databases, websites, product searches, and webshops, including managing internal and external development teams (10/20 to 02/22)
- Consulting on digital transformation and change management for Evonik and its business units
Mar 2019 - Aug 2020
1 year 6 monthsRatingen, Germany
Product Owner and Interim Manager for Online Shops and Customer Portal
DKV Mobility GmbH
Building a new customer portal on Angular to increase self-service options for customers, with integration to backend systems (SAP, Seeburger BIS, etc.)
Budget control and reporting to the CIO
Agile requirements management for the portal's further development from different departments' perspectives
Managing internal and external development teams
Managing the acceptance and testing of developed features
Building the first DKV eShops (DE, IT, PL, FR) on Angular and further developing them on SAP Hybris
Establishing the central online marketing team and the first KPIs
Budget control and reporting to stakeholders
Managing internal and external development teams
Improving and adapting internal processes due to the digitization of customer inquiries and orders
Jan 2018 - Feb 2019
1 year 2 monthsTaunusstein, Germany
Interim Manager Digital Marketing, Project Lead CMS, eShop and PIM Implementation
BRITA GmbH
- Disciplinary responsibility and content management of employees in the Digital Marketing department (website, content, and performance marketing)
- Coaching the eShop team on e-commerce topics (positioning, strategy, campaign management, traffic generation, process optimization, KPIs)
- Leading the implementation of the CMS and shop and further development of the platform based on Magnolia and Intershop
- Conducting rollouts in a dozen countries
- Introducing agile working methods and requirements management with product owners and Scrum
- Supporting country teams in campaign planning and management
- Leading the project with budget control for the introduction of a marketing product information system
Jun 2016 - Dec 2017
1 year 7 monthsRemscheid, Germany
Project Lead Digital Business Models
Vaillant Group
- Project lead for building a digital sales channel with a B2C focus based on Angular
- Strategic integration into the overall sales model of the countries with wholesale and specialist partner communication
- Technical sparring partner to the executive board for sales and marketing
- Leading a performance team to improve conversion
- Preparing and managing the rollout of online shops in various countries and brands
- Coaching digital country teams in the development of local business models
- Managing development teams (internal/external) using agile methods
Dec 2015 - May 2016
6 monthsInterim Manager Digital Transformation
ThyssenKrupp AG, Materials Services
- Leading the implementation of a customer portal for the Materials Services division connected to SAP
- Sparring partner to the CTO and the managing directors of TK Metals and TK Plastics
- Managing the setup of two online shops in Switzerland and the UK on SAP Hybris
- Creating the first KPI reports
- Managing development teams using agile methods
Jun 2014 - Dec 2015
1 year 7 monthsBetzdorf, Germany
Project Lead Shop Migration and E-Commerce/E-Procurement Manager
SSI Schäfer Shop GmbH
- End-to-end project management of the shop migration, from selecting the software and implementation partners to migration using Scrum
- Building an independent e-commerce department (20 employees)
- Revenue responsibility: mid double-digit million range
- Identifying and managing change initiatives to boost digitalization across the company
- Integrating promotional products shops
- Introducing new tools to improve online marketing activities (quintupling keywords, optimizing Google Shopping Ads)
- Enhancing KPI reporting
- Adjusting and optimizing system landscape processes
- Further developing the online shops of international subsidiaries
Jun 2013 - Jun 2014
1 year 1 monthDüsseldorf, Germany
Project Lead for Introducing New CRM/Call Center Software
E-Plus GmbH
- Concept and detailed planning, budget responsibility, requirements management, and milestone definition
- Managing external service providers
- Integration with the existing CMS
- Rollout to all national service locations
- Creating and presenting stakeholder information
- Project size: up to 20 project staff
Aug 2012 - May 2013
10 monthsRain, Germany
Interim OmniChannel Manager
Dehner GmbH & Co KG
- Setup and further development of a Hybris online shop based on novomind iShop
- Setup and optimization of internal e-commerce processes
- Team size: 8 consultants, up to 10 internal project staff
- Optimization of external logistical processes, reducing misdeliveries and inventory write-offs
- Setup of a click-and-collect functionality with store integration and improvement of returns management
Jan 2012 - Aug 2012
8 monthsMunich, Germany
Project Manager for Improving Online Shop Performance and Online Marketing Activities
Tristyle Holding
- Development of optimization measures for all online marketing activities
- Audit of existing online shops (Atelier Goldner Schnitt, Peter Hahn, Madeleine)
- Definition and prioritization of improvement measures along the customer journey
- Audit of online marketing activities
- Support of the implementation of defined measures
Sep 2011 - Dec 2012
1 year 4 monthsDüsseldorf, Germany
Chief Consultant and Department Head
Metro Systems
- Leading the requirements and development area for e-commerce to support the global expansion of Metro Cash & Carry activities
- Department size: approx. 25 employees
- Conceptualization and development of global B2B e-commerce business models
- Migration of existing activities to a central SAP Hybris online shop
- Management of webshop development and establishment of e-commerce support processes
- Development of concepts and documentation of e-commerce-relevant processes and system architecture
- Supporting countries in building their e-commerce activities (USP, assortment definition, SEO/SEM, traffic, conversion)
Oct 2010 - Sep 2011
1 yearHamburg, Germany
Head of Business Unit Poland
OTTO GmbH & Co. KG
- Setup of an online-only business model for OTTO based on novomind iShop
- Functional and disciplinary leadership of a team of approx. 10 employees
- Development of the business plan with annual and seasonal planning
- Development of country-specific assortments and targeted offers
- Further development of all online activities (SEM, SEO, affiliate)
- Setup of an analytics tool for shop metrics and marketing budget controlling
- Development of catalog concepts with trigger chain planning
- Improvement of order and processing procedures
Sep 2006 - Feb 2010
3 years 6 monthsCologne, Germany
Managing Partner
BilligBuch.de GmbH
- Built one of the major online book retailers (top 11 German online book providers)
- Developed a new book shop into the top-selling book shop on eBay
Languages
German
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