Philippe L.
Digital Art Director & UX Designer
Experience
Digital Art Director & UX Designer
Ogilvy
Directed art of digital campaigns, mobile apps, and platforms for health and insurance sector clients, including Baloise, Roche, and Novo Nordisk.
Won a competitive pitch against three Swiss agencies with a digital concept presentation for Novo Nordisk’s website and digital presence.
User Experience Designer
Clubee
Designed a new landing page, intuitive dashboard, and a clean, fully customizable website for sports clubs.
Developed a personal AI assistant feature to manage club operations.
Consulted on branding and marketing strategy.
Freelance UX Designer
Zports
- Contributed initial concepts, user research, and design work for Zports.com in spare time.
UX Design Expert & Consultant
Unspecified Clients
Provided UX design and strategic consulting for major Luxembourg organizations.
Led development of an international project management platform for PwC.
Created a software e-learning concept for SIGI.
Junior Art Director
Coplaning
Rebranded the company by developing a premium corporate identity to attract a new target audience.
Defined strategic brand positioning, designed visual identity, and executed a comprehensive brand rollout.
Junior Art Director
Heye
Developed and integrated creative concepts and campaigns for McDonald’s Kids & Family division.
Created storyboards, directed photoshoots, and designed kids’ magazines, leading art direction and idea creation for campaigns.
UX Designer & Business Development
Zports
Led full product lifecycle of Zports.com, a sports recruitment startup for professional and semi-pro teams, from concept to launch.
Conducted user research and usability testing to inform a complete UX and UI redesign.
Advised on branding and marketing strategy, leveraging experience as an ice hockey goaltender and coach to support business development.
Summary
Philippe Lepage is a UX Lead with a background in intermedia design and art direction. Over a decade ago, he shifted his focus to UX design because he wanted to work on innovative products that genuinely help people and meet their real needs.
After years working with agencies and companies, Philippe founded tiio in 2021 to help businesses shape their UX strategy and product design, from concept to launch, while driving product growth and refinement.
A former hockey player, Philippe brings the focus, strategy, and competitive edge of an athlete to every project, ensuring smooth collaboration and long-term partnership.
Languages
Education
Arts et Métiers Luxembourg
Diploma (Higher Technician's Certificate) · Print Media · Luxembourg
Fachhochschule Trier
Intermedia Design · Trier, Germany
Athénée de Luxembourg
Secondary School Diploma · Arts & Design · Luxembourg
Certifications & licenses
Certification at the Experience Design Institut
Experience Design Institut
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