Nina H.
Senior Digital Marketing Consultant
Experience
Dec 2023 - Apr 2025
1 year 5 monthsSenior Digital Marketing Consultant
Freelance
- Managed multi-platform paid media campaigns for B2B & D2C clients on Amazon, Meta, Google, and TikTok; led incrementality testing (conversion + brand lift) to validate media impact and spend (scaled from 4 to 6 digits monthly).
- Consolidated learnings from multiple experiments into a testing toolkit for creative, targeting, and funnel optimization, enabling systematic scaling of high-performance.
- Designed and executed A/B and A/B/n tests on creative and audience targeting, reducing bounce rate by 28% and driving a +21% ROI uplift within 2 months (YayDay).
- Championed adoption of advanced data-driven testing methodologies, integrating AI-driven analysis and causal measurement into ongoing performance workflows.
Jan 2021 - Present
4 years 11 monthsBerlin, Germany
Senior Project Manager, Digital Marketing & Growth
Act.3 GmbH Marketing Agency
- Developed and executed media strategies for acquisition and engagement for adiClub – adidas flagship app, driving new member growth while fostering long-term loyalty.
- Led pilot projects in app marketing, testing innovative campaigns and scaling successful initiatives across 40+ global markets.
- Managed marketing budgets and spend allocation across digital channels, including social media, app notifications, and email, optimizing ROI.
- Balanced performance KPIs (sign-ups, app engagement) with brand impact (awareness, loyalty uplift, adiClub points spent) across multiple markets.
- SEO leader (on-page & technical SEO strategy and implementation): designed and implemented a 2-year strategy driving +45% CTR, +35% authority score, and improved organic rankings (+1.7 avg.) across all KPIs.
- Owned performance dashboards in GA4, Google Data Studio, and SEMrush, producing actionable insights to optimize spend and campaign impact.
Sep 2019 - Feb 2021
1 year 6 monthsLjubljana, Slovenia
Digital Marketing Manager
Visionect
- Coordinated SaaS product launches in a regulated technology environment, aligning IT, DevOps, and sales teams.
- Crafted global marketing copy (firmware, software, hardware guidelines), balancing precision with accessibility.
- Drove SEO and Google Ads campaigns for JOAN on Tablets, resulting in top Product Hunt placement (#2) and significant traffic gains.
May 2017 - Sep 2019
2 years 5 monthsUnited Kingdom
Performance Marketing Manager
The Vegan Hut
- Developed digital ad campaigns across Google and Meta, analyzed performance.
Jan 2017 - Dec 2019
3 yearsCanada
Conference Manager
White Oaks Conference Centre
- Designed and executed end-to-end event strategies for corporate clients.
Summary
Senior Digital Marketing Manager with 7+ years experience driving multi-channel campaigns for global brands (adidas, YayDay, Edorado). Highly skilled SEO expert, accomplished in paid media strategy, A/B testing and cross-functional team leadership to deliver measurable ROI.
Languages
English
NativeGerman
IntermediateFinnish
ElementaryEducation
Oct 2016 - Jun 2019
Jyvaskyla University of Applied Sciences
Bachelor of Business Administration, International Marketing · Business Administration · Finland · 3.64/4
Oct 2011 - Jun 2014
Western University
BA Honours Business Administration · Business Administration · Canada
Oct 2011 - Jun 2014
Western University
Honours Specialization BA Psychology · Psychology · Canada
Certifications & licenses
Advanced Google Analytics
Agile Project Management
Udemy
Google Ads AI-Powered Ads
Google Ads Display
Google Ads Search Ads 360
Meta Ads Manager & Business Suite
Semrush Keyword Research
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