Maximilian Wäger
Transformation Expert
Experience
Mar 2024 - Present
1 year 4 months Munich, Germany
HybridFreelancing Strategy Consultant
Waeger Consulting
Led 2 major OEM transformation initiatives for an automotive data business:
Phase 1: B2B Sales Transformation
- Optimized end-to-end sales processes and developed a Target Operating Model (TOM) to enhance scalability and efficiency.
- Designed a Customer Lifecycle Management Framework, integrating key phases across the full sales funnel.
- Established an E2E process integration blueprint and implemented JIRA-based project management for monitoring and execution.
- Ensured timely implementation, progress tracking, and iteration based on impact analysis.
- Standardized documentation and embedded optimized processes into daily sales operations across the organization.
Phase 2: Setup Customer Success Team
- Designed and implemented customer management processes, focusing on Success to Retention, Retention to Expansion, and Expansion to Advocacy.
- Led multi-stage workshops to define phase structures, assess current state, and develop the target vision.
- Defined and executed key transformation measures, ensuring seamless role integration and operational efficiency.
- Ensured end-to-end process continuity, aligning Customer Success functions with broader business objectives.
- Enhanced process efficiency through tool integration and automation, coupled with structured training for the sales organization.
May 2022 - Dec 2022
8 months Munich, Germany
Teamlead Amazon Vendor Services (AVS)
Amazon EU
- Management of an international team of 12 Key Account Managers in the consumer goods sector (alcoholic beverages)
- Doubling the team size through active recruiting and employee development
- Management of a portfolio of >30 Amazon vendors with 9-digit P&L co-responsibility (+19% YoY)
- Acquisition and onboarding of 4 new vendors for the AVS program
Dec 2020 - Apr 2022
1 year 5 months Munich, Germany
Marketplace Manager
Amazon Germany
- Co-development of the "Marketplace Consulting" program
- Strategic consulting services for 11 leading selling partners in the areas of product building, logistics, marketing, expansion and pilot programs
- Acquisition of 9 new selling partners for the program and negotiation of long-term contracts
- Setting up a cross-functional pilot for agile project management (OKR) with 8 teams and 60 employees involved
Dec 2019 - Nov 2020
1 year Munich, Germany
Senior Strategy Consultant
The Nunatak Group
- Project lead for the development of an E-commerce strategy and set-up of a marketplace team (8 employees) for an electronics manufacturer
- Leading the PMO for the transformation of a department (>500 employees) into an agile organization for an international media group
- Reorganization of the global communications department (>200 employees) for a leading German car manufacturer
- Lead of Nunatak's i) digital strategy practice and ii) marketing circle
Feb 2018 - Nov 2019
1 year 10 months Munich, Germany
Strategy Consultant
The Nunatak Group
- Set-up an agile innovation unit for the development of new credit products for a leading German bank
- Supporting the M&A process in the connected car sector for a global IT service company
- Strategic realignment and development of a digital business unit for a German agency group
- Development of the digital marketing strategy for the Olympic sponsorship of an international financial services provider
Oct 2016 - Dec 2016
3 months Stuttgart, Germany
Intern Restructuring Consulting
Deloitte
Feb 2016 - Jul 2016
6 months Stuttgart, Germany
Student Trainee Business Development
Siemens
Aug 2015 - Sep 2015
2 months Tanzania, United Republic of
Honorary consulting project
Manager without Borders
Oct 2014 - Jul 2015
10 months Stuttgart, Germany
Marketing Manager
Scharr
Previously: internships
Summary
Experienced transformation expert with over seven years of expertise in digital transformation, process optimization, and organizational design. Specialized in developing and implementing Target Operating Models, end-to-end process management, and agile transformations across the automotive, e-commerce, and media industries.
Proven track record in leading complex transformation programs, implementing agile methodologies, and scaling digital business models. Skilled in strategic planning and execution, with strong C-level communication skills and extensive experience in change management and cross-functional team leadership.
Core competencies:
- Digital strategy & business model development
- End-to-end process optimization
- Target Operating Models & organizational (re)design
- Change management
- Data-driven decision-making & business scaling
Languages
German
Native
English
Advanced
Education
Jan 2016 - Sep 2017
Edinburgh Napier University
M.Sc. · Strategy Management · Edinburgh, United Kingdom · 1,1
Oct 2015 - Sep 2017
ESB Reutlingen
M.Sc. · International Business Development · Reutlingen, Germany · 1,3
Sep 2011 - Sep 2014
DHBW Stuttgart
B.A. · Business Administration · Stuttgart, Germany · 1,7
Certifications & licenses
Project Management (IPMA)
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